Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. 3) Maybelline Image source Maybelline / 3.1M

Brands 217

Brands Marketing Influencer Fashion 217

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 216

Instagram Strategy Marketing Upcoming 216

Social Media Strategies Summit

NOVEMBER 4, 2021

Sure, that people keep consuming growing amounts of content might seem like a good sign to most marketers. And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? We can only expect this number to grow as more content becomes available. Get Super-Niche.

Content 223

Content Marketing Compete Case Study 223

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Influencer 174

Influencer B2B Marketing Apple 174

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. 5 from 1,476 reviews 4.3/5

Analytics 212

Analytics Social Media Tools Price 212

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 181

Social Media Strategy Marketing Curation 181

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 228

Brands NoFollow Marketing How To 228

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

Influencer 315

Influencer Brands Policies Privacy 315

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 136

Trends Data Tips Marketing 136

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Source: facebook.com This works because Escort Radar understands that public support interactions are a powerful marketing tool. But getting started can feel quite overwhelming. What if your investment doesn’t yield the desired outcome?

Social Media 222

Social Media Tips Brands Marketing 222

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. I went with that plan to ensure this review was as comprehensive as possible. As part of this feature, the AI will review your current headline and bio and make suggestions to improve it.

LinkedIn 123

LinkedIn Review Badge Analytics 123

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 132

Strategy Brands Content UGC 132

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Media/Influencer Relations Earning coverage is essential to marketing and communications success. Traditional Research Provides insight to inform strategy and creative. They time to build and nurture. contact-form].

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 110

Influencer Campaign CPM Sentiment 110

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. Image source Modern content marketing includes a mix of brand-created content and curated content. Make sure to ask permission!)

UGC 226

UGC Content Bazaarvoice Hashtag 226

Buffer Social

DECEMBER 11, 2023

I’ll lay them all out here, but scroll on to ‘the verdict’ for my review of all these perks.    The benefits of Meta Verified There are five benefits Meta highlights as incentives to pay a monthly fee for the Verified offering.

Instagram 123

Instagram Review Badge Feed 123

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Industry 116

Industry Influencer Trends Marketing 116

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. In contrast, only 18% of higher education marketers are prioritizing resources for YouTube.

UGC 130

UGC Marketing Education YouTube 130

Social Media Strategies Summit

AUGUST 11, 2022

66% will write a positive online review after a positive experience. It comprises four main elements: Community Home: Sephora’s membership forum is a lively hub of constantly updated beauty advice, product recommendations, reviews, and general discussion. Ratings and reviews: You can guess what lives here. Why We Love It.

Examples 229

Examples Communities Brands Forums 229

Sherrilynne Starkie

JANUARY 11, 2018

The ability to tell good stories well will be THE disruptive marketing trend for 2018. It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. Writing is the foundational skill for storytelling, no matter if it’s an article, a video or any other story format.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 134

Social Media Tips HootSuite Marketing 134

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 101

Influencer Brands Strategy Marketing 101

Audiense

NOVEMBER 12, 2024

I know I could guess just by reviewing my past orders in the Uber Eats app. If I were to ask you to name the top performing fast food restaurants in the US right now, I bet you could guess based on the food you’ve ordered in the past year.

Strategy 149

Strategy Review Marketing 149

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 136

Examples Influencer Campaign Marketing 136

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Social Media 134

Social Media Marketing Loyalty Collaboration 134

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Whether you’re new to influencer marketing or looking to refine your strategy, this episode offers actionable insights on creating successful, engaging campaigns.

B2B 83

B2B Influencer How To Marketing 83

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 243

Social Media Strategy Influencer LinkedIn 243

Sprout Social

NOVEMBER 14, 2023

But don’t be fooled—authentic marketing is only becoming more important. In this article, you’ll find authentic marketing examples, tips for getting it right and what brand authenticity really means. What is authentic marketing? And it’s a key ingredient to building trust and loyalty with consumers, and marketing to Gen Z.

Authentication 136

Authentication Tips Marketing UGC 136

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. The list of marketers’ responsibilities never stops growing. Let’s dive in.

Social Media 144

Social Media Tools Marketing Analytics 144

Sherrilynne Starkie

APRIL 26, 2021

Customer reviews are a great starting point. Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. It gives brands authenticity, familiarity and builds trust.

Brands 273

Brands Hashtag UGC Aggregator 273

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 107

Influencer Strategy Tips Marketing 107

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 113

Social Media Strategy Marketing Influencer 113

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Facebook 79

Facebook Sentiment Marketing Analysis 79

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 130

B2B Influencer Brands Marketing 130