Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

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Social Media Strategy Marketing Influencer 128

Sprout Social

OCTOBER 28, 2024

Reviews and testimonial mentions These are instances where your brand, products and services are discussed on review platforms like Yelp, Google Reviews or TripAdvisor. For example, if a customer writes a review on OpenTable about their experience with your restaurant, that’s a brand mention on a review site.

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Brands Sentiment Forums Brand Monitoring 115

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. The key: Social media listening (keep reading).

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Examples HootSuite Sentiment UGC 105

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

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Sentiment How To Analysis Review 139

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

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Tools Sentiment HootSuite Analysis 109

Hootsuite

JULY 10, 2024

It’s a good idea to start by reviewing your organization’s existing strategic goals and KPIs. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. At the same time, they faced cuts to the marketing budget. Top themes.

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Examples Strategy HootSuite Sentiment 123

Keyhole.co

FEBRUARY 5, 2025

But what’s social listening in marketing, and why is it essential to your small business? What is Social Listening in Marketing? Attention to your followers’ conversations can help you predict market shifts and adjust your marketing strategy accordingly. Why Listen? The Value of Social Listening for Growth?

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Sentiment Trends Hashtag Social Media 110

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

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Widget Sentiment API Team 120

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

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Sentiment Analysis Tools API 132

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. Just in time, too: According to The Social Media Productivity Report , 63% of social media marketers are feeling burnt out.

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Examples Social Media Strategy Sentiment 111

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

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Templates Template Influencer Strategy 96

Ignite Social Media

MARCH 13, 2025

The frequency of access reviews depends on your business structure – whether you regularly change marketing agencies, experience employee turnover, or collaborate with partners and influencers for campaigns. A comprehensive security review ensures your accounts remain protected from unauthorized access and potential breaches.

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Social Media FeedBurner Review ROI 103

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. Google Review Count: 175. 1) GinzaMetrics.

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Tools Samples Sample Marketing 212

Oktopost

MARCH 31, 2025

Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice.

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Content Press Release B2B Sentiment 71

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media.

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Tools Sentiment Price Social Media Management 121

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

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Analytics Social Media Tools HootSuite 115

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

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YouTube B2B Reputation Video 138

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 298.

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Social Media Tools Netvibes Samples 221

Oktopost

NOVEMBER 20, 2024

Thanks to negative comments and reviews , 94% of customers have avoided a specific company. Conversely, positive comments, glowing reviews, and 4-star and above rankings help mark your brand as trustworthy and appealing. The problem is that not all conversations are positive, and every negative mention can mean lost business.

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Reputation Social Media Tools Sentiment 62

Sprout Social

MARCH 27, 2024

Translating reviews into actionable steps allows you to take control of your online reputation, identify areas for improvement and showcase your commitment to customer satisfaction. But it can be time-consuming and often overwhelming, especially when you’re struggling to keep up with reviews on different platforms.

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Review Brands Sentiment Reputation 116

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work? Why is a Sentiment Analysis important?

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Sentiment Analysis Social Media How To 109

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Brand sentiment.

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HootSuite Guidelines How To Sentiment 111

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 145

Sprout Social

DECEMBER 31, 2024

Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. Dont forget to review their link in bio, as these show an influencer’s reach beyond their profile. But what separates a perfect brand pitch from a bad one?

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Collaboration Influencer Brands Metrics 100

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

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Review How To Guidelines Badge 135

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness.

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Social Media Management Social Media HootSuite Metrics 117

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Your USP is a critical part of your social marketing strategy.

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Analysis Social Media Tools HootSuite 108

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 140

Sprout Social

MAY 10, 2023

But with thousands of reviews online across several networks, it’s time-consuming to monitor and respond to feedback manually. Selecting the right software for your brand is just one puzzle piece to your online review management strategy. Why do companies need review management software?

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Software Review Reputation How To 125

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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Social Media Marketing Banking Sports 93

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Take some time to review your accounts. Its about building trust.

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Social Media Strategy Tips Banking 77

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

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B2B Research Marketing Sentiment 136

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Of course, as social marketers know, relationship-building is where digital marketing truly shines.

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Loyalty Brands HootSuite How To 119

Sprout Social

NOVEMBER 19, 2024

It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. But that’s only if marketers understand how to hire an influencer in the first place. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance.

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Influencer How To Metrics Authentication 110

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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How To Sentiment Marketing Analysis 142

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? That’s where we’re hoping these reviews can come in, so they can assist you with knowing which tools you should check out and why they make sense for your brand or business. . If so, you may have come across Khoros. Continue reading to know more!

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Social Media Management Review Social Media Tools 128

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy.

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Review Google Brands Sentiment 98