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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

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Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success

Convince & Convert

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137
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Facebook monitoring made easy: A guide for social marketers

Sprout Social

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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Social Listening Vs. Social Monitoring: What’s the Difference?

Oktopost

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139
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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

Crisis management is a fact of life for social media marketing teams. We have a dedicated Teams channel where, if we have any kind of escalation, all the relevant stakeholders are immediately notified,” said Whitney Duenas Richardson, Digital Marketing Manager at Encompass. But that doesn’t make it any easier to handle.

Platform 222
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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.