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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. Smaller Social Teams Leveraging UGC Creators. What does this tell us?

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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

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How to Optimize UGC for Employee Advocacy Success

Oktopost

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns.

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Social Cat Review: Influencer Marketing for Small Business and Agencies

Pam Moore

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. Make sure to ask permission!)

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy. We’re here to help !

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When and How Brands Should Use UGC as Social Content

Ignite Social Media

In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content.

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