Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. Make sure to ask permission!)

UGC 264

UGC Content Bazaarvoice Hashtag 264

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Whether it’s a shining review on X or a TikTok praising your latest product, the top tools make it easy to filter through the noise, so you can reach out to customer advocates and engage them in meaningful ways. That’s why Haus Labs’ feed is one to watch.

Examples 117

Examples HootSuite Sentiment UGC 117

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Marketing 99

Sprout Social

OCTOBER 28, 2024

Reviews and testimonial mentions These are instances where your brand, products and services are discussed on review platforms like Yelp, Google Reviews or TripAdvisor. For example, if a customer writes a review on OpenTable about their experience with your restaurant, that’s a brand mention on a review site.

Brands 118

Brands Sentiment Forums Brand Monitoring 118

Hootsuite

MARCH 21, 2025

Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. The stats back this up: People are looking for products on Instagram: 44% of Instagrammers use the platform to look for product reviews or recommendations, and 7% of U.S.

Instagram 103

Instagram UGC How To HootSuite 103

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 121

Retail Social Media How To UGC 121

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Facebook 94

Facebook HootSuite Marketing Groups 94

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 104

Authentication Influencer Marketing How To 104

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 132

Examples Strategy HootSuite Sentiment 132

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 140

YouTube B2B Reputation Video 140

Ignite Social Media

AUGUST 27, 2019

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. UGC in Action. This insight lead us to a UGC-heavy content strategy. We’re here to help !

UGC 103

UGC Brands Banking Authentication 103

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

Education 238

Education Examples UGC Content 238

Hootsuite

OCTOBER 30, 2024

Advanced social strategies use targeted ads, influencer partnerships, and UGC campaigns to reach new audiences. Social media managers ensure that social channels and campaigns support overall digital marketing goals, such as driving traffic , increasing engagement , or boosting brand awareness. Approval workflows.

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer 71

Influencer Examples Campaign Marketing 71

Hootsuite

NOVEMBER 23, 2022

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

UGC 116

UGC Film Authentication Influencer 116

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. In fact, research shows that the purchase likelihood for a product with five reviews is 270 percent greater than a product having no reviews. Refer to this chart. .

Review 144

Review Apparel Reputation Survey 144

Oktopost

APRIL 28, 2025

It keeps your marketing, sales, and brand strategies in perfect orbit fueling growth, building connections, and driving revenue across every channel. Every day, businesses launch a galaxys worth of blogs, podcasts, infographics, videos, and stories, competing for attention, influence, and market share.

Publishing 62

Publishing Social Media Content B2B 62

Social Media Strategies Summit

MARCH 12, 2025

And they’re significantly increasing their marketing budgets. According to the 2025 State of Marketing report from HubSpot, 92% of marketers plan to maintain or increase investment in brand awareness. Say why they’re different from anything else currently available in your target market.

Products 140

Products Social Media Brands How To 140

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

Syndication 231

Syndication SEO UGC Engineering 231

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

UGC 118

UGC Film How To Skills 118

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. The user generated content can be as simple as a Facebook "Like" all the way to rating systems and consumer reviews that are shared across the social net.

Syndication 225

Syndication SEO UGC Engineering 225

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Of course, as social marketers know, relationship-building is where digital marketing truly shines.

Loyalty 124

Loyalty Brands HootSuite How To 124

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. And an engaged audience that wants to interact with your brand is something every marketer should aim for. Plus, UGC posts reliably earn high engagement. Simple shots work well.

Engagement 118

Engagement Facebook HootSuite UGC 118

Social Media Strategies Summit

AUGUST 11, 2022

66% will write a positive online review after a positive experience. It comprises four main elements: Community Home: Sephora’s membership forum is a lively hub of constantly updated beauty advice, product recommendations, reviews, and general discussion. Ratings and reviews: You can guess what lives here. Why We Love It.

Examples 246

Examples Communities Brands Forums 246

Sherrilynne Starkie

APRIL 26, 2021

Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Customer reviews are a great starting point. Influencer Marketing . As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following. How a Brand can Make a Presence On TikTok. Hashtag Challenges .

Brands 273

Brands Hashtag Aggregator UGC 273

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. But you can amplify your efforts by linking social media with another powerful channel: email marketing. What Can You Do With Email Marketing? Super-high deliverability rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. The first step is to define the goals of your social media marketing.

ROI 246

ROI Social Media UGC Discount 246

Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. But like any other form of marketing, it has to be executed strategically. The best thing about it?

UGC 88

UGC Curation Posterous Hashtag 88

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Check their Amazon app or social media sites for reviews from other customers. Create Omnichannel Marketing Campaigns. Practice Proper Channel Management.

Influencer 332

Influencer Brands Policies Privacy 332

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 144

Strategy Brands Content UGC 144

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Yet, this presents a challengebrands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences.

Retail 87

Retail Social Media How To UGC 87

Webbiquity SMM

JANUARY 28, 2020

A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. Also, if your social media hub includes UGC, people are more likely to engage with it because that content is more relatable to them. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 193

Social Media UGC Aggregator Eventful 193

Sprout Social

JANUARY 12, 2022

Reviews and recommendations. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? Shout-outs. Positive comments.

Conversation 145

Conversation Review Marketing How To 145

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Social Media Strategies Summit

MAY 19, 2022

Consistent content is a challenge for many social media marketers. Should your content marketing efforts focus on creating original content, or can you mix in curated content? is to find great content to share, so it’s important to be sure you have these handy tools in your social media marketing kit. User-written blog posts.

Social Media 264

Social Media Content Curation UGC 264