How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. UTM code: utm_source. UTM code: utm_medium.
145 
Let's personalize your content