Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify.

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Waxing UnLyrical

DECEMBER 16, 2013

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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Storify Press Release Case Study Hashtag 237

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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B2B Research Twitter Marketing 167

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But how much of this activity actually serves a brand’s business goals?

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Google Storify Brands Content 125

Waxing UnLyrical

FEBRUARY 25, 2013

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. He also created a lovely Storify of the chat. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Not just a look backwards.

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Storify Handbook Consultant Reputation 218

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T.

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ROI Influencer Storify Marketing 50

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. We discussed ideas and tips for cracking the code on Omni-Channel marketing! This webinar was sponsored by Act-On.

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Writtent Blog

NOVEMBER 27, 2013

With 9 in 10 organizations marketing with content , it’s evident that we need effective tools to create, publish, distribute, and analyze content published online. I reached out to content marketing experts with the question, “What Are the 3 Content Management Tools Epic Content Creators Can’t Live Without?”. PaperShare.

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Curata Tools Storify NewsCred 110

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

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Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

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Janet Fouts

SEPTEMBER 17, 2012

I just got back from a trip to Atlanta where I did some training on social media with a group of fortune 50 corporate travel partners for a major banking institution. I knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. Here’s a link to the Storify thread.

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Convince & Convert

JULY 17, 2013

And because they know so much about online marketing, I made an effort to come to know them. Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. One of those topics proves time and again to rank atop your list of content marketing concerns….

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Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

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Razor Social

AUGUST 10, 2017

Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience.

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Curation Curata Storify Tools 111

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. Identify colors, fonts, and graphic style used in marketing. A1) Tactics.

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Strategy Tips Marketing Storify 131

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

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ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

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ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

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Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

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Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Storify Review: .

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Case Study Study Storify Products 100

Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.

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Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

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Liveworld Company Storify Microsoft 100

Laurel Papworth

DECEMBER 11, 2013

Ten Steps to Create a Shitstorm Online with Social Media. For social change. Ten Steps to Create a Shitstorm Online with Social Media. Document everything on Social Media. Create a storify. Collate your social assets (tweets, photos whatever). Collect your lists from social media sites.

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Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. NOTE: 70% of companies that have social analytics are still not using it! billion by the end of 2014.

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Storify Cause marketing Comparison Collaboration 100

Koka Sexton

MAY 19, 2013

These are a few of my favorite social media updates of the week. It seems like Storify is a great place to collect these for the blog. But for now, lets have some fun with it. But for now, lets have some fun with it.

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Storify LinkedIn Industry System 72

Sprout Social

MARCH 7, 2017

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. If Twitter tools were tangible products, most marketers would probably have a bin full of them covered in dust, sitting in the basement.

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Storify Tools Twitter Hashtag 97

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: evernote.

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Tools Content Marketing WordPress 111

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.

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Data Storify Strategy Airlines 100

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. As marketers, we want our content to have the longest shelf-life possible.

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Reputation Content Curation Storify 141

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. My “influence” is not Indiana-based.

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Klout Committee Hosting Storify 121

Koka Sexton

FEBRUARY 5, 2014

I was in the Global Enterprise Marketing session where the keynote was done by Brian Solis one of the people I highly respect in the space of social business thought leadership. I wasn’t expecting it but I won an award for Marketing Innovation for the work I have done building social marketing at LinkedIn.

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Convince & Convert

JULY 23, 2015

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations.

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Company Storify Education Newsletter 60

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? You need to be keep marketing, capitalizing on the warm after event glow. Before the event, prospects will be at different stages of the event marketing funnel from awareness to comparison and finally to decision. Before the event.

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Eventful Storify Curation How To 60

Convince & Convert

AUGUST 12, 2015

A couple months ago, we surveyed a ton of bloggers and marketers from our CoSchedule audience to discover three of your biggest marketing challenges: 38% say it’s hard to plan consistent content that hits their goals. Awesome content is a result of awesome marketing goals. 22% can’t find the time to create content.

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Marketing Project Publishing Survey 60

Convince & Convert

OCTOBER 9, 2015

You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. Get more content like this, plus the very BEST marketing education, totally free.

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Content How To Storify Hubspot 60

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

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Social Media Storify Flipboard Press Release 167