The Social Media Hat

JUNE 29, 2024

Episode 9 of the AI in Marketing: Unpacked podcast, with Christopher S. Penn The post Paving the Way: Strategies for Integrating AI in Marketing appeared first on The Social Media Hat.

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Strategy Marketing Social Media 181

The Social Media Hat

FEBRUARY 3, 2024

Successful Marketing Strategy Depends on a Defined Audience The post Understanding Your Audience: Key Insights for Tailoring Your Marketing Strategy appeared first on The Social Media Hat.

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Strategy Marketing Social Media 174

The Social Media Hat

MARCH 16, 2024

A marketing strategy requires an analysis of your business, your competition, and your target audience. The post How To Build A Marketing Strategy With The Help Of AI appeared first on The Social Media Hat. AI can help!

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Strategy How To Marketing Analysis 178

The Social Media Hat

FEBRUARY 22, 2024

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

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Startup Company Strategy Marketing 173

The Social Media Hat

MAY 30, 2024

The post How To Adopt AI In Your Marketing Strategy appeared first on The Social Media Hat. Overcome your overwhelm and learn how to implement AI today.

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Strategy How To Marketing Social Media 169

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 247

The Social Media Hat

FEBRUARY 17, 2024

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

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Strategy Exercises Marketing Social Media 170

The Social Media Hat

APRIL 29, 2024

Learn how your investment in AI in Marketing can provide real ROI. The post How To Measure The ROI Of Implementing AI In Your Marketing Strategy appeared first on The Social Media Hat.

ROI 176

ROI Strategy How To Marketing 176

Social Media Strategies Summit

NOVEMBER 4, 2024

In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Let’s get into it… What Is Nostalgia Marketing? Why Does Nostalgia Marketing Work?

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Social Media Marketing Fashion Campaign 211

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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Social Media Tips Marketing HootSuite 293

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 241

Social Media Tips Marketing UGC 241

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 141

B2B Strategy Content Hubspot 141

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 282

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Research Report Social Media CPM 283

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 111

Social Media Strategy Marketing Influencer 111

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. We have a dedicated Teams channel where, if we have any kind of escalation, all the relevant stakeholders are immediately notified,” said Whitney Duenas Richardson, Digital Marketing Manager at Encompass. But that doesn’t make it any easier to handle.

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Platform Strategy Team Issues 196

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. Let’s get into it.

Brands 222

Brands Marketing Influencer Fashion 222

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 237

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. So the opportunity that we saw here was to create a coordinated, portfolio-wide strategy.”

Social Media 213

Social Media Strategy Case Study Education 213

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 304

Trends Social Media UGC Marketing 304

Audiense

OCTOBER 9, 2023

Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.

B2B 176

B2B Influencer Marketing Strategy 176

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Carrie Phillips Who Are They?

Marketing 243

Marketing Education Forums LinkedIn 243

Jon Loomer

JANUARY 16, 2023

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. Still, there are some nice tidbits here about lifetime value of the customer and competition in the market.

Strategy 208

Strategy How To Facebook Training 208

The Social Media Hat

AUGUST 31, 2024

Episode 23 of the AI in Marketing: Unpacked podcast, with Muhammad Younas The post Revolutionizing Event Management: AI Strategies for Success appeared first on The Social Media Hat.

Eventful 166

Eventful Strategy Social Media Marketing 166

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 217

Marketing Social Media Strategy 217

Social Media Today

OCTOBER 9, 2024

Some pointers for your social media marketing strategy.

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Metrics Social Media Marketing Strategy 207

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Let’s look at a real-world example of this strategy: Shay & Blue , a brand that creates cruelty-free unisex fragrances, perfectly aligns their voice with their brand values of freedom, self-expression, carefree attitude, and uniqueness.

Social Media 227

Social Media Tips Brands Marketing 227

Convince & Convert

OCTOBER 9, 2024

AI Is a Tool, Not a Strategy One of the biggest misconceptions is that adopting AI tools means you have an AI strategy. Today, AI tools help solve problems faster and more efficiently—but they’re only as good as the higher level strategy behind it. But that’s not the case.

Marketing 161

Marketing Team Education Paid Search 161

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Template Templates Social Media Strategy 95

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 234

Social Media Today

OCTOBER 9, 2024

Some pointers for your social media marketing strategy.

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Metrics Social Media Marketing Strategy 202

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 229

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Social Media Sentiment Marketing Analysis 190

Ignite Social Media

MAY 13, 2024

Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation. That’s why we’ve compiled five essential tips to help you craft a killer reactive social media strategy.

Social Media 157

Social Media Strategy Tips Loyalty 157

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

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B2B Trends Social Media Case Study 156

Social Media Today

DECEMBER 21, 2023

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

Social Media 217

Social Media Marketing Strategy Video 217

Social Media Today

MAY 16, 2024

Looking for ways to improve your TikTok marketing approach?

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Strategy Marketing 196