The Social Media Hat

FEBRUARY 3, 2024

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

Cost 167

Cost Resources Tools Marketing 167

Social Media Today

DECEMBER 21, 2023

Some handy new updates to TikTok's analytics and business insight tools.

Tools 215

Tools Analytics Marketing 215

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 293

Social Media Tips Marketing HootSuite 293

Social Media Today

DECEMBER 21, 2023

Some handy new updates to TikTok's analytics and business insight tools.

Tools 209

Tools Analytics Marketing 209

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Social Media Scheduling Tools. Graphic design. Collaboration.

Team 227

Team Tools Social Media HootSuite 227

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B 327

B2B Influencer Platform SMS 327

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 304

Trends Social Media UGC Marketing 304

Social Media Today

NOVEMBER 14, 2024

TikTok's AI video generation tools are getting an upgrade.

Tools 176

Tools Video Marketing 176

Social Media Today

NOVEMBER 14, 2024

TikTok's AI video generation tools and getting an upgrade.

Tools 175

Tools Video Marketing 175

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 237

Video Trends Marketing Mobile 237

Social Media Strategies Summit

NOVEMBER 4, 2024

In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Let’s get into it… What Is Nostalgia Marketing? Why Does Nostalgia Marketing Work?

Social Media 211

Social Media Marketing Fashion Campaign 211

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

B2B 163

B2B Strategy Hubspot Marketing 163

Blog2Social

SEPTEMBER 16, 2024

Social media has become a reliable tool for networking, customer loyalty, brand advertising and market research. Next-gen marketing tools help your business stay at the top. So for smart businesses that want to stay ahead, it’s an indispensable platform.

Social Media 119

Social Media Tools Marketing Loyalty 119

Social Media Today

MAY 21, 2024

A range of new updates coming to Google's ad suite.

Google 197

Google Tools Marketing 197

Social Media Today

MAY 21, 2024

A range of new updates coming to Google's ad suite.

Google 195

Google Tools Marketing 195

Convince & Convert

OCTOBER 9, 2024

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools. It’s bigger than just the tool.

Marketing 161

Marketing Team Education Paid Search 161

Social Media Today

FEBRUARY 28, 2024

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 215

Marketing Process Data Tools 215

Social Media Today

FEBRUARY 28, 2024

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 210

Marketing Process Data Tools 210

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 241

Social Media Tips Marketing UGC 241

The Social Media Hat

JULY 20, 2024

Episode 12 of the AI in Marketing: Unpacked podcast, with Jeff Sieh The post Revolutionizing Media: AI Tools for Podcasts, Video Editing, and More appeared first on The Social Media Hat.

Tools 167

Tools Video Social Media Marketing 167

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 229

Content Marketing Loyalty Collaboration 229

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

B2B 234

B2B Social Media Marketing Influencer 234

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 282

B2B Examples Company Instagram 282

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Have you missed an important update to a key tool? How are external trends and events going to affect your broader marketing strategy? She’s been working in higher ed marketing for 15+ years.

Marketing 243

Marketing Education Forums LinkedIn 243

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Social Media 190

Social Media Sentiment Marketing Analysis 190

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 283

Research Report Social Media CPM 283

Buffer Social

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Small Business 108

Small Business Tools Marketing SMS 108

Social Media Today

MAY 29, 2024

A look at how marketers are adopting the latest AI tools.

LinkedIn 199

LinkedIn Marketing Tools 199

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

B2B 156

B2B Trends Social Media Case Study 156

Social Media Today

MAY 29, 2024

A look at how marketers are adopting the latest AI tools.

LinkedIn 195

LinkedIn Marketing Tools 195

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137

Trends Data Tips Marketing 137

The Social Media Hat

JULY 1, 2024

AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.

Social Media 171

Social Media Marketing Tools Social Media Management 171

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

Analytics 103

Analytics Social Media Tools HootSuite 103

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? This handy tool outlines your brand’s tone, language, and messaging style. Source: facebook.com This works because Escort Radar understands that public support interactions are a powerful marketing tool. Create a voice chart.

Social Media 227

Social Media Tips Brands Marketing 227

The Social Media Hat

MAY 18, 2024

Practical ways, with tools and examples, to use AI in Social Media today. The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat.

Social Media 187

Social Media Marketing Examples Tools 187

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Influencer 192

Influencer Campaign Marketing B2B 192