agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

agora pulse

DECEMBER 15, 2020

Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary? in the US).

Social Media Management 151

Social Media Management Social Media Skills ROI 151

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Social Media Management 134

Social Media Management Cost Social Media Price 134

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Social Media Management 110

Social Media Management Organization Social Media Products 110

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on.

Social Media Management 83

Social Media Management Products Social Media Tips 83

Social Media Strategies Summit

JULY 26, 2024

Platforms Supported Instagram Facebook LinkedIn Mastodon Pinterest Threads TikTok X/Twitter YouTube Key Features Get a top-level view of all your social media profiles, or drill down to track key engagement metrics for individual accounts. Access analytics on individual stories, posts, and hashtags.

Analytics 217

Analytics Social Media Tools Price 217

Oktopost

OCTOBER 17, 2022

By tracking user engagement metrics, businesses can be better equipped to determine where customers are in the buyer’s journey and get a better idea of how interested prospects are. With so many metrics out there, it can be tough to know which ones to track. Why User Engagement Metrics Are so Important. Churn Rate.

Metrics 151

Metrics Engagement B2B Loyalty 151

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 130

Social Media Management Skills Social Media Upcoming 130

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 128

Social Media Management Social Media Tools How To 128

The Social Media Hat

APRIL 6, 2024

The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat. Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them.

Metrics 150

Metrics Analytics Instagram Social Media 150

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Quantity still matters.

Research 283

Research Report Social Media CPM 283

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 114

Social Media Management Social Media Tips Skills 114

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Social Media Management 116

Social Media Management Questions Social Media HootSuite 116

Social Media Strategies Summit

AUGUST 17, 2023

Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

Metrics 130

Metrics Social Media Sentiment ROI 130

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored.

Metrics 112

Metrics Examples Marketing HootSuite 112

Buffer Social

JULY 3, 2023

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. Is AI available?

Social Media Management 119

Social Media Management Social Media Tools Comparison 119

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. Moreover, Buffer is values-led , an independent company, with transparent roadmaps , salaries , and key business metrics. So, what are you waiting for? Give Buffer a try today!

Social Media Management 118

Social Media Management Social Media Tools Class 118

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 114

Metrics Influencer Marketing Survey 114

Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more.

Social Media Management 99

Social Media Management Templates Template Social Media 99

Buffer Social

NOVEMBER 8, 2023

  But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off.  This metric indicates how much traffic was generated (how many times your site was visited).

Metrics 138

Metrics Content Marketing Newsletter 138

Buffer Social

DECEMBER 21, 2022

I’m Mitra , the social media manager here at Buffer, and this is my first blog post! Today I’m sharing Buffer’s top performing social posts from each platform and will give you an analysis into why I think these posts performed so well. What metrics are we using to calculate these top posts?

Social Media Management 120

Social Media Management Social Media Meme Metrics 120

Sprout Social

JUNE 28, 2023

You can only access performance metrics on content you’ve posted since converting to a business or creator account. Instagram Posts insights Go to your Instagram profile and tap a post you’d like to get metrics for. From there, select the Reel you’d like to view metrics for. Tap through to the Story you’d like to report on.

Metrics 116

Metrics Instagram How To Analysis 116

Hootsuite

APRIL 25, 2024

Tracking engagement metrics by article, publisher, and interest area gives you insights you can use to refine your strategy. Get Started Do it better with Hootsuite , the all-in-one social media tool. The dashboard and collaboration features are a breeze to use. Analytics and reporting. Customization options.

Curation 102

Curation Social Media Management Tools Social Media 102

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Union Metrics.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 224

Social Media Tips Metrics B2B 224

Social Media Strategies Summit

DECEMBER 7, 2023

I think it’s so much more important that we provide the context, provide the framing, and let the metrics tell the story that you think is most important.” “We don’t ever want somebody to just look at a bunch of numbers and not understand and then maybe make a wrong assumption,” Dr. Phillips explains. “I

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage. But not all are equally valuable.

Social Media 209

Social Media Google Tips Templates 209

Oktopost

AUGUST 29, 2022

Don’t know where to start with social metrics and reporting? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! The key social metrics B2B Social Media Managers should know inside and out.

B2B 132

B2B Strategy Social Media Management How To 132

Hootsuite

OCTOBER 7, 2024

Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. Try the best social media management tool for free for 30 days. Or they’ll use data from universal benchmarks, instead of your unique performance history.

Analytics 103

Analytics Social Media Tools HootSuite 103

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Related: Twitter 101: What Every Smart Social Media Manager Needs to Know. Union Metrics. Make sure to select the right date period for which you’re pulling data!

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

OCTOBER 16, 2024

Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. Single out the ones that allow exporting data for easy-breezy social media reporting. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool?

Analytics 92

Analytics Tools HootSuite Social Media Management 92

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. How to Measure ROI in Social Media Marketing.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

OCTOBER 10, 2024

Shifts like these call for an immediate adjustment to your strategy, but to catch them in time, you need to track the metrics they impact first. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? What are impressions?

Report 134

Report Engagement CPC Metrics 134

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 134

B2B Social Media Management Metrics Social Media 134