Hootsuite

OCTOBER 16, 2024

Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. Single out the ones that allow exporting data for easy-breezy social media reporting. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool?

Analytics 102

Analytics Tools HootSuite Social Media Management 102

Hootsuite

OCTOBER 7, 2024

Hootsuite offers a complete picture of all your social media efforts, so you don’t have to check each platform individually. Try the best social media management tool for free for 30 days. Or they’ll use data from universal benchmarks, instead of your unique performance history.

Analytics 112

Analytics Social Media Tools HootSuite 112

Oktopost

JANUARY 25, 2021

Then you can develop a strategy that ties your goals to the social media activity your leads are actually engaging with. Without a documented, goal-focused strategy, you can end up chasing meaningless metrics and putting out the wrong kind of content. Choose the social media metrics you’ll use to measure your efforts.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? But seasoned social media managers know how to stand out with different types of content. Those social media managers who dislike Twitter for its character limit will love this tip: You can actually share long-form content by using Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

agora pulse

DECEMBER 15, 2020

Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary? in the US).

Social Media Management 151

Social Media Management Social Media Skills ROI 151

Buffer Social

FEBRUARY 17, 2025

This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. A social media dashboard needs to be personalized The most important thing about building a social media reporting dashboard is it should be tailor-made.

Social Media 114

Social Media How To Analytics Metrics 114

Oktopost

OCTOBER 10, 2024

Shifts like these call for an immediate adjustment to your strategy, but to catch them in time, you need to track the metrics they impact first. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? What are impressions?

Report 133

Report Engagement CPC Metrics 133

Oktopost

FEBRUARY 17, 2025

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. She shares the key metrics she tracks, how often she checks in on performance, and how she turns raw data into smarter content decisions.

Analytics 90

Analytics B2B How To Social Media Management 90

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

Social Media Management 143

Social Media Management Cost Social Media Price 143

Buffer Social

MARCH 5, 2025

A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. It outlines your social media goals and the metrics you use to measure your success. Why do you need a social media marketing strategy?

Social Media 111

Social Media Strategy Marketing How To 111

Hootsuite

MAY 5, 2021

Here, we share some essential tips and resources for effective enterprise social media management. 4 Essential enterprise social media management tips. In large companies, day-to-day social media management can feel a long way from conversations that happen in the boardroom.

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Ignite Social Media

JANUARY 7, 2025

As social media managers rolling into a new year, here are 10 important Instagram updates that you need to be aware of: Test the Waters with Trial Reels Ever wished you could preview how your content might perform before going all in? Smarter DM Management Managing message requests just got easier.

Features 112

Features Instagram FeedBurner Hashtag 112

Buffer Social

DECEMBER 5, 2024

By paying close attention to social media analytics, you can measure your performance against your social media goals. Social media analytics tools are usually used to complement social media management tools. Buffer Buffer takes the admin and the guesswork out of social media analytics.

Analytics 102

Analytics Social Media Tools Price 102

Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). 9 skills every social media manager must have. ?Communication

Social Media Management 118

Social Media Management Questions Social Media Skills 118

Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

Social Media Management 142

Social Media Management Skills Social Media Upcoming 142

Social Media Strategies Summit

JULY 26, 2024

Platforms Supported Instagram Facebook LinkedIn Mastodon Pinterest Threads TikTok X/Twitter YouTube Key Features Get a top-level view of all your social media profiles, or drill down to track key engagement metrics for individual accounts. Access analytics on individual stories, posts, and hashtags.

Analytics 222

Analytics Social Media Tools Price 222

Oktopost

JULY 30, 2024

Success here often depends on ensuring that your ads or content are showing up regularly on the channels preferred by your target audience, so it can help a lot in managing your brand awareness campaigns with social media management platforms like Oktopost.

B2B 117

B2B Cost Metrics Social Media Management 117

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. Tie your digital marketing efforts to key performance metrics like conversions and donor engagement/retention.

Social Media Management 134

Social Media Management Social Media Tools How To 134

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. While EMV is a great tool for understanding your brand’s social presence, it’s just that—a tool.

Process 105

Process ROI Metrics CPC 105

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

Social Media Management 120

Social Media Management Social Media Tips Skills 120

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Social Media Management 123

Social Media Management Questions Social Media HootSuite 123

Oktopost

OCTOBER 17, 2022

By tracking user engagement metrics, businesses can be better equipped to determine where customers are in the buyer’s journey and get a better idea of how interested prospects are. With so many metrics out there, it can be tough to know which ones to track. Why User Engagement Metrics Are so Important. Churn Rate.

Metrics 151

Metrics Engagement B2B Loyalty 151

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Quantity still matters.

Research 290

Research Report Social Media CPM 290

Oktopost

OCTOBER 20, 2024

Tools & Investment Needed: Basic vs. Advanced Social monitoring typically requires basic tools for tracking mentions and engagements, often included in standard social media management platforms. However, the two methods are interrelated: social monitoring is vital in enhancing social listening.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Oktopost

FEBRUARY 6, 2025

These are the overall key findings by content type. Posts with texts only 4,682 average impressions 3,670 average reach 171 average engagements Peak performance in July (5,659 impressions) Posts with image galleries Highest engagement rate at 23.2% engagement rate Highest click-through rate at 1.2%

B2B 99

B2B Research Engagement Metrics 99

Buffer Social

MARCH 4, 2025

Remember the days when ‘likes’ were the gold star metric on Instagram? Prioritize tracking a few key metrics that help you determine whether or not you’re achieving your social media goals. Impressions, views, comments, shares… It’s exciting — if a little overwhelming. 

Analytics 69

Analytics Instagram Tools Metrics 69

Oktopost

MARCH 13, 2023

But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Social Media Management 118

Social Media Management B2B Data Social Media 118

Hootsuite

JULY 26, 2024

Performance by post type: How different types of posts performed based on your chosen metric. Performance by post type: How different types of posts performed based on your chosen metric. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Key metrics.

Analysis 103

Analysis Social Media Tools HootSuite 103

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored.

Metrics 115

Metrics Examples Marketing HootSuite 115

Social Media Strategies Summit

AUGUST 17, 2023

Image source Demonstrating the impact of your actions is all about monitoring the right metrics for social media marketing — metrics that speak directly to your overarching business goals. To help you choose those metrics, we’ve rounded up 13 of the most impactful social media metrics to track.

Metrics 130

Metrics Social Media Sentiment ROI 130

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 131

Metrics Influencer Marketing Survey 131

Buffer Social

JULY 3, 2023

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. Is AI available?

Social Media Management 114

Social Media Management Social Media Tools Comparison 114

The Social Media Hat

APRIL 6, 2024

The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat. Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them.

Metrics 134

Metrics Analytics Instagram Social Media 134

Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more.

Social Media Management 103

Social Media Management Template Templates Social Media 103

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Effective social measurement requires setting clear goals, selecting relevant metrics and using the right tool.

Social Media 98

Social Media Metrics How To HootSuite 98

Buffer Social

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. Moreover, Buffer is values-led , an independent company, with transparent roadmaps , salaries , and key business metrics. So, what are you waiting for? Give Buffer a try today!

Social Media Management 114

Social Media Management Social Media Tools Class 114

Oktopost

SEPTEMBER 19, 2024

While reporting on our hard work might sound challenging, at the end of the day, by monitoring your performance, these metrics can give you something to work towards and help you stay on track to achieving your goals and KPIs. The main challenge is identifying which metrics genuinely impact the business. Do followers matter?

B2B 62

B2B Social Media Marketing Metrics 62