Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview
Firebelly
FEBRUARY 23, 2012
You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Whether we are speaking by phone, through Twitter or via mobile you must deliver the brand via the technology efficiently and effectively. Is the tool REALLY driving ROI? Plain and simple.
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