article thumbnail

Bourbon, “Engagement”, ROI, & Transparency – The Kyle Lacy Interview

Firebelly

You’re going to love his candor as we talked about being “engaged”, transparency, ROI and whole helluva lot more. Whether we are speaking by phone, through Twitter or via mobile you must deliver the brand via the technology efficiently and effectively. Is the tool REALLY driving ROI? Plain and simple.

ROI 244
article thumbnail

How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

Search spend among adver­tis­ers remains strong with a grow­ing empha­sis on mobile devices. ROI improved by 23% in the U.S Facebook Timeline for Pages on Mobile Devices. The Impact of Mobile Web Usage [Infographic]. Search spend among dig­i­tal mar­keters grew by 13% in the U.S and 18% in the U.K. and 5% in the U.K.

Report 246
article thumbnail

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. 5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage.

ROI 272
article thumbnail

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

article thumbnail

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. Banner ads have the lowest ROI. 67 percent of marketers say that email is ke3y for attracting and engaging prospects, and the best path to increase marketing ROI. 10 Mobile Marketing Stats. Postal Service.

NewsCred 277
article thumbnail

Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

“The survey results indicate that they are planning to spend money but are still looking for guidance on how to spend their budgets, how to track ROI and the best ways to engage with key customers.&#. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. Google) – 89% using.

Study 285