Social Media Today

MAY 4, 2021

Twitter has acquired news content subscription platform Scroll, which includes Twitter analysis platform Nuzzel, as it continues to develop its new subscription tools.

News 214

News Platform Tools Twitter 214

Social Media Today

JUNE 17, 2024

Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.

News 179

News Report 179

Social Media Today

SEPTEMBER 20, 2021

The latest 'News Consumption Across Social Media' report from Pew Research highlights how Americans use social platforms for news content.

News 207

News Report Content YouTube 207

Social Media Today

JULY 21, 2022

New reports show that an increasing number of users are referring to TikTok for the latest news, and for search queries.

News 203

News Report 203

Audiense

MAY 3, 2023

We’re barely six months into 2023 and already, we have some fantastic news to share with you! Today we announce our second acquisition in as many years, as we welcome Tweet Binder into the Audiense team.

News 147

News Team 147

Social Media Today

SEPTEMBER 17, 2024

The latest data from Pew Research underlines the role that social plays in news reach.

News 147

News Social Media Research Data 147

Social Media Today

OCTOBER 18, 2023

YouTube's got two new initiatives to help improve news engagement in the app.

News 170

News YouTube Engagement 170

Social Media Today

MARCH 3, 2024

As Meta moves away from news content, X is embracing it, which could change voting outcomes.

News 158

News Upcoming Platform Content 158

Social Media Today

JUNE 12, 2024

New insights into the news consumption behaviors of social platform users.

News 148

News Research Content Platform 148

Social Media Today

JUNE 12, 2024

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

News 139

News Research Content 139

Social Media Today

MAY 4, 2024

The stories will be summarized by X's Grok engine.

News 180

News Engineering 180

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

Communities 329

Communities Syndication Compete Sports 329

Social Media Today

NOVEMBER 18, 2024

A look at the key elements that drive online news engagement.

News 118

News Report Influencer Engagement 118

Keyhole.co

SEPTEMBER 3, 2024

We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack , the leader in PR and communications management software. The post Big News: Keyhole is Now Part of Muck Rack! Not a Muck Rack customer? Request a demo. Thank you for being part of the Keyhole journey. Want to learn more?

News 109

News Reputation Collaboration Newsletter 109

Social Media Today

NOVEMBER 18, 2024

A look at the key elements that drive online news engagement.

News 113

News Report Influencer Engagement 113

Social Media Today

JULY 24, 2024

Meta wants to limit political discussion—but can Threads succeed without it?

News 152

News 152

Social Media Today

JULY 24, 2024

Meta wants to limit political discussion - but can Threads succeed without it?

News 150

News 150

Social Media Today

JUNE 14, 2023

The 160-page report includes a heap of insights into social media consumption trends.

Trends 186

Trends Report Social Media News 186

Social Media Today

DECEMBER 8, 2022

The latest report from the Reuters Institute includes a heap of valuable notes on the rising influence of the app.

Report 186

Report News Content Influencer 186

Social Media Today

OCTOBER 16, 2023

Part of Elon Musk's plan seems to be geared around locking users into the X ecosystem.

Publishing 163

Publishing News Report 163

Sherrilynne Starkie

AUGUST 29, 2020

News is just that, news. It’s ok to point out factual inaccuracies, but respect the journalist’s treatment of the news. Trying to kill a hard news story is a fool’s errand. If you want the media to cover your good news, you’ll have to accept that they’ll cover your bad news too.

News 243

News Policies Reputation Consultant 243

Waxing UnLyrical

JUNE 11, 2021

But it’s a great example of how even a “serious” brand can diversify its content and have fun once in a while, by smartly piggybacking on a news hook. Oh, also: the absolute best way to stay looped in on my upcoming book , as well as my PR news & views, is to sign up for my email list. Thank you in advance!

Upcoming 256

Upcoming News Consultant Social Media 256

Sherrilynne Starkie

FEBRUARY 10, 2020

Disengagement with the news has slowed significantly and there’s been huge growth in amplifiers–people who share news stories via social media. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics. There’s room for optimism for the media industry too.

Survey 259

Survey Compete Forums News 259

Waxing UnLyrical

FEBRUARY 18, 2020

Analyzing a 24/7 News Cycle. The news cycle is 24/7 and incredibly competitive, which means that PR teams have to be more strategic about how they engage with the press and the stories they tell. The shifting media landscape has made public relations more difficult.

Data 256

Data Metrics Press Release ROI 256

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

Video 201

Video Facebook Policies Feedly 201

Social Media Strategies Summit

JANUARY 5, 2023

This change is terrible news for marketers. million members, giving Instant Pot a vast, captive audience to target with news about product launches, promotions, and more. Image source. The group currently has 3.2 All without leveraging a single cookie or paying a cent in ad dollars. A Greater Focus On Platform-Specific Content.

Trends 304

Trends Social Media UGC Marketing 304

Sherrilynne Starkie

JANUARY 20, 2020

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Because with integration comes real power. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Social Media Today

JANUARY 31, 2023

The new app will use AI to provide a more curated news content consumption experience.

Curation 212

Curation News Content 212

Sherrilynne Starkie

DECEMBER 27, 2020

People respond differently to the videos that the see in their Facebook news feeds. Eighty per cent of viewers can recall a video they’ve viewed in the last 30 days. Impact of Facebook Video. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. .

Video 307

Video Content Statistics YouTube 307

The Realtime Report

FEBRUARY 17, 2021

Commenting on Other News Articles and Posts. Finally, you should also try to comment on other news articles and posts on a regular basis. Try to comment on relevant industry news regularly. If web hosting expires or site assets get messed up during migration, this can break links. Take a Well-Rounded Approach to SEO.

SEO 219

SEO Engineering Hosting Travel 219

Jon Loomer

SEPTEMBER 22, 2021

Call ads can be created using Traffic and Lead Generation objectives, and appear within the Facebook news feed, Facebook Marketplace, and Instagram news feed. It looks like a typical link ad in the news feed… It even functions like a typical link ad in most respects. The Problem with Call Ads.

Facebook 206

Facebook How To Applications Feed 206

Social Media Today

NOVEMBER 22, 2023

Some good, pre-Thanksgiving news from Elon and team.

News 202

News Team 202

Sherrilynne Starkie

APRIL 5, 2018

Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. The new approach was to develop relationships with some online influencers with large and loyal social media followings. Converting the profile was an easy fix and the company saw immediate gains.

Social Media 329

Social Media Consultant Resources Curation 329

Social Media Today

MAY 9, 2024

Meta's shift away from news and politics is having a big impact on publishers.

Publishing 183

Publishing Report Facebook News 183

Jon Loomer

OCTOBER 28, 2021

You have likely heard the news by now — because news travels fast. More news will come out. The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). First, let me be clear that I am no Meta expert right now.

Facebook 204

Facebook Virtual World Advertising News 204

Jon Loomer

MARCH 14, 2022

They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. In other words, you may get the highest action rate from news feed. Every Placement is Different.

Facebook 199

Facebook How To URL Cost 199

Bill Hartzer

OCTOBER 10, 2023

Television, on the other hand, continues to be the second most preferred source of news, with 45% of young Arabs naming it as such. Television, on the other hand, continues to be the second most preferred source of news, with 45% of young Arabs naming it as such.

Social Media 167

Social Media Survey Samples Sample 167