The Realtime Report

OCTOBER 25, 2012

Mobile growth is also having a significant effect on paid search – as mobile traffic rises, one in five paid search clicks will originate from smartphones or tablets. Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline).

Engagement 194

Engagement Automotive Brands Paid Search 194

Sherrilynne Starkie

JUNE 15, 2018

Paid search continues to account for the largest share of digital (39 per cent). Worldwide digital media spend will increase by 12 per cent in 2018. This is more than three times the rate of all media, 3.9 Online video (+24.6 per cent) and social media (+21.6 per cent) are particularly strong. TV ad spend down.

Paid Search 139

Paid Search Mobile ROI Advertising 139

Small Business Mavericks

AUGUST 28, 2014

Organic Search Wins. Organic Search sends 51% of the traffic to company websites when you combine all the industries, but they do vary when you break them down. The poorest performer was Paid Search, which only sent 10% of the total traffic to sites. Retail and Hospitality do best with paying for search marketing.

Sites 98

Sites Paid Search MySpace Retail 98

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.

Team 93

Team Marketing Paid Search Organization 93

yMarketingMatters

OCTOBER 12, 2019

Paid content can include: Native advertising on Facebook/Instagram, Sponsorships, Ad Networks, Influencer marketplaces and networks, paid search, remarketing. To make high-performing content reach a larger audience. Social sharing for WordPress. Add social share buttons to your website or blog!

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Paid content can include: Native advertising on Facebook/Instagram, Sponsorships, Ad Networks, Influencer marketplaces and networks, paid search, remarketing. To make high-performing content reach a larger audience. Social sharing for WordPress. Add social share buttons to your website or blog!

Content 130

Content Paid Search Digg SEO 130

Jason Yormark

JULY 19, 2012

About 80% of all searches come from the organic search engines and not the paid search listings. As a reference, paid search listings are searches that are actually paid for by the companies being found (typically found at the top and right hand side they will say “sponsored listings).

Engineering 246

Engineering Paid Search Directory Hubspot 246

Quintly

MAY 3, 2019

Investing money into paid ads has become especially popular because it gives you a clear overview of the number of leads you generated and the return of investment you have received. Gone are the days when paid search was perceived as nice to have; creating leads is the key component to every B2B business nowadays.

B2B 81

B2B Paid Search Overview Organization 81

Bill Hartzer

AUGUST 21, 2012

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.

Engineering 109

Engineering Paid Search CPA CPC 109

Adam Cohen

JUNE 8, 2010

Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). The technologies that are available influence traditional marketing tactics already. In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Oktopost

MAY 23, 2022

Ads deployed based on intent data drive a 40% higher purchase intent lift and 30% greater consideration lift – so you can deliver well-timed, purpose-packed ads that contain value-driven messaging and target buyers who are proven to be interested by understanding the intent behind specific keyword searches. Paid Search.

B2B 89

B2B Marketing Paid Search Buy 89

Bill Hartzer

JANUARY 22, 2013

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. However, YoY click volume declined 6 percent.

CPC 123

CPC Paid Search Retail Mobile 123

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. An effective B2B Search Marketing strategy leverages both SEO and SEM (via PPC).

B2B 118

B2B Marketing SEO Engineering 118

Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 113

Engineering Paid Search Adwords SEO 113

Josh S Peters

JANUARY 21, 2013

Social networks are also getting in on the paid search results game and you can buy placements in search results on sites like YouTube, Facebook and more. When it comes to paid search they are often, but not always, already looking for products like yours so something else (a need or a want) might be the initial stimulus.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Bill Hartzer

MARCH 31, 2014

By allowing and encouraging site owners to move their websites to the new.Google gTLD, Google realized that their brand will get noticed even further beyond organic and paid search, thus getting more free publicity for the Google brand. Certainly this allows Google some additional branding beyond organic and paid search.

Domain Name 167

Domain Name Google Adwords Paid Search 167

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.”

SEO 194

SEO Paid Search Engineering Reputation 194

Firebelly

JANUARY 16, 2013

By Todd Wasserman Facebook’s Graph Search isn’t just for looking up your old buddies and potential new friends, it’s also designed for Business Pages.

Facebook 186

Facebook Paid Search Small Business Data 186

Bill Hartzer

FEBRUARY 14, 2012

Standing Dog, an Interactive Agency located in the Dallas, Texas area, is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo!

Adwords 96

Adwords Paid Search Yahoo Microsoft 96

Ignite Social Media

DECEMBER 19, 2017

They report over 2 billion searches occur on the platform every month, that’s 24 BILLION (with a B) searches a year! With the additions of guided search and Pinterest Lens for users and a self-served paid search for advertisers this year, Pinterest is clearly in it for the long-haul. #Ad Ad Doesn’t Equal UGC.

Social Media 107

Social Media UGC Paid Search Hashtag 107

Buzz Marketing for Technology

MARCH 23, 2011

Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money.

Insurance 213

Insurance Paid Search eBook Buy 213

Social Media Marketing

APRIL 29, 2019

Pay Per Click" advertising is a paid service where the sponsor pays only when someone clicks on his ad, online paid search ads that are displayed on search engines. If your website ranks lower, there is a less chance for it to be clicked, since net visitors tend to reach up to the 3rd page of Google, Yahoo!,

Adwords 102

Adwords Advertising Google Yahoo 102

Social Media Marketing

NOVEMBER 9, 2017

You will need to adopt strategies such as search engine optimization, paid search marketing and social media marketing etc. More Than A Website – It doesn’t end with developing and hosting your website. To create strong digital presence you will need to market your website.

Paid Search 104

Paid Search Project Cost Meeting 104

Social Media Marketing

FEBRUARY 16, 2018

Paid search campaigns are surely the best way of improving your online visibility and increasing engagement on your website. The fact that they offer immediate results makes them the most preferred digital marketing technique. But hiring just another agency offering PPC services may not offer you the mileage you are looking for.

Trends 93

Trends Paid Search Campaign Mobile 93

Small Business Mavericks

APRIL 5, 2012

That will help to deliver traffic now whilst waiting for your search engine optimization efforts to kick in. With search being an important tool for most users, paid search remains an important tool for traffic for new businesses as well.

Google 101

Google Yahoo Paid Search Engineering 101

Firebelly

JUNE 22, 2010

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan (..)

YouTube 170

YouTube Social Media Paid Search SMS 170

Bill Hartzer

NOVEMBER 12, 2013

According to BehrPro, “registered BehrPro professionals now have access to new and enhanced features, including better search engine optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts.”

Engineering 114

Engineering SEO Adwords Paid Search 114

Small Business Mavericks

MARCH 20, 2012

Banners are not big converters, social media can be time consuming, and paid search expensive. When competing for keywords, some business owners, especially those new to paid search marketing, head straight for the cheapest keywords. The problem is obvious – these sites are attracting the wrong traffic.

Small Business 101

Small Business Paid Search Advertising Compete 101

Firebelly

JULY 9, 2010

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan (..)

Twitter 172

Twitter Paid Search SMS Syndication 172

Webbiquity SMM

JANUARY 24, 2019

adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value). While automation can be helpful in gathering data (for example, running A/B tests ), the interpretation of results is best left to humans (e.g.,

Social Media 176

Social Media Marketing Hashtag Campaign 176

Jason Yormark

MAY 19, 2016

Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. Develop high-impact search strategies with limited budget, time and resources. Engage and nurture leads with marketing materials that actually speak to customers in a niche market.

Small Business 100

Small Business Adwords Paid Search Cost 100

Buffer Social

NOVEMBER 8, 2023

Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 131

Metrics Content Marketing Newsletter 131

Firebelly

JULY 30, 2010

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan (..)

Social Media 173

Social Media Paid Search SMS Syndication 173

Firebelly

APRIL 11, 2011

From this data, we have proof that natural search and social media channels are vastly undervalued, while the effect of paid search is overstated. Using Tools & APIs To Track Your Social Media Strategy. By Tom Critchlow Social media is becoming increasingly important for SEO.

Social Media 181

Social Media API Paid Search Metrics 181

Firebelly

JULY 27, 2010

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan (..)

Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

MAY 27, 2010

Categories Adam Small adam Yale Alyson Ahrns Analytics Ari Herzog Beth Harte Blog Blog Development Blog Indiana Blogging Branding Brochure Buzz Camper Van Beethoven CD Chris Brogan CMS Content Convergence conversations Cracker Craig Donato Dana Todd David Evans David Hoppe David Lowery Death of the Brochure Design Digital Agency Digital Dirt Duncan (..)

Sentiment 161

Sentiment Facebook Paid Search SMS 161