Sprout Social

JANUARY 29, 2025

By identifying patterns and preferences, AI helps tailor messages to individual users, leading to higher engagement, improved customer experiences and stronger brand loyalty. These platforms analyze your audiences activity patterns to recommend the best times to post, ensuring your content doesnt get lost in the noise.

Content 123

Content Marketing How To Patterns 123

Hootsuite

JANUARY 31, 2025

Maybe they arent on Stan Twitter quite as much, but their voting habits often mirror public sentiment. So will the same patterns prevail with this year’s Grammy nominations? In social listening, sentiment measures how many positive or negative keywords appear along a specific search term.

Social Media 98

Social Media Sentiment HootSuite Conversation 98

Sprout Social

OCTOBER 3, 2024

For example, Sprout’s Optimal Send Times feature simplifies scheduling by analyzing your audience’s behavior patterns and past engagement data. Meanwhile, Spike Alerts notify your team of sudden changes in engagement or sentiment, allowing for proactive responses during critical moments. But how do you know when that is?

Social Media 87

Social Media Patterns How To Analysis 87

Hootsuite

JULY 26, 2024

You can compare your results for several metrics to the industry average and see charts tracking the pattern over time. Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Just choose your industry, and this competitor tracking tool does the rest. Key metrics.

Analysis 108

Analysis Social Media Tools HootSuite 108

SocMed Sean

DECEMBER 9, 2011

4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP! They don’t understand human speech patterns like sarcasm or irony. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Mindjumpers

JUNE 19, 2014

Tracing Patterns in Online Social Media Artifacts. The third project has built a data visualization tool that identifies patterns of posts when visualizing the footprint of an article. These patterns are intriguing. Significant event : lines are thickened and brighter – possibly due to an edit war between two authors.

Research 194

Research Data Social CRM Wikipedia 194

Hootsuite

OCTOBER 7, 2024

Sprout Social Source: Sprout Social Best for: Marketing teams at larger organizations Coolest feature: Tag inbound and outbound social messages to track and analyze volume and performance patterns. You can set up email alerts to keep you informed when sentiment or conversion volume change.

Analytics 115

Analytics Social Media Tools HootSuite 115

SocMed Sean

AUGUST 21, 2013

Humans understand speech patterns. ” reflects a positive sentiment because the word “love” was close to the word “product” Software also can’t truly understand your customers. Software can, too…but not very well.

Data 268

Data Strategy Project Software 268

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 130

Sentiment Banking Patterns Hotels 130

Ignite Social Media

JANUARY 29, 2025

It helps to track sentiment, understand audience reactions, and identify key themes or issues that users are discussing. Comment Sentiment and Themes The Comment Analysis Tool helps users to analyze the sentiment behind comments left on their videos, categorizing comments into positive, negative, and neutral sentiments.

Analysis 60

Analysis Comments Video Sentiment 60

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input.

Patterns 141

Patterns Sentiment Analysis Proposal 141

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 124

Sentiment Analysis Patterns Price 124

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 134

Strategy Sentiment Marketing Patterns 134

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Measure customer satisfaction.

Sentiment 150

Sentiment How To Analysis Trends 150

Sprout Social

JUNE 17, 2024

She recommends focusing on the granular details that show you the “why” behind customer sentiment and the choices they make. You can identify patterns in frustrations, desires and emerging trends within highly specific communities,” she notes. Rodriguez-Piedra believes this is where the true value of Reddit social listening lies. “By

Reddit 141

Reddit Strategy Sentiment Authentication 141

Ignite Social Media

MAY 13, 2024

By analyzing audience sentiment, emerging trends, and engagement patterns, you can gain valuable insights to guide your reactive social media strategy. Understand Channel Nuances Each social media platform has its own unique audience, behaviors, and trends.

Social Media 158

Social Media Strategy Tips Loyalty 158

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI can analyze large volumes of historical and real-time data from disparate sources to find patterns, trends and anomalies quickly and more efficiently. It identifies relationships in data to understand the root cause of an outcome.

Analytics 131

Analytics Sentiment Analysis How To 131

Sprout Social

JANUARY 12, 2021

If you can at least hypothesize the answers and establish patterns, you can apply your insights, build a flexible content framework and replicate your success. Instead, look for patterns over time, just as you would for successful posts. Always look at engagement and sentiment. Analyze your low-performing posts.

Data 145

Data Social Media Content Sentiment 145

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 134

Process Sentiment Analysis Applications 134

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 140

Brands How To Sentiment Metrics 140

Oktopost

APRIL 1, 2025

Track whos writing about them, whats being said, and whether the sentiment is positive or negative, so you can adjust your PR strategy and stay in control of the conversation. Sort emails by date sent, uncover patterns, and optimize your own approach. Are they doubling down on product promotions and demo requests?

Strategy 62

Strategy Content B2B Marketing 62

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). The look : Cool and colorful handmade crochet looks taking inspiration from classic ‘60s patterns and modern silhouettes. how would you wear it?

Retail 141

Retail Trends Social Media Fashion 141

The Social Media Incubator

OCTOBER 11, 2011

Do you see a pattern in your mood throughout the day? If you’re a social media user, your posts could indicate patterns in your mood changes. And how does all of this affect the growing area of sentiment analysis online? How about throughout the week, or through seasons? but it’s still interesting.”

Study 111

Study Twitter Patterns Sentiment 111

Buffer Social

JANUARY 7, 2025

Brand24: Analyze audience sentiment Source: Brand24 If you're looking to track what people say about your brand online, Brand24 is a social listening tool that uses AI to analyze the emotional tone of conversations about your brand. Pricing : Paid plans start at $149/month to get AI sentiment analysis. Pricing : Starts at $19.79/month

Tools 118

Tools Marketing Price Hubspot 118

Sprout Social

JANUARY 3, 2022

In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base. Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own.

Data 145

Data Social Media Sentiment Team 145

Ignite Social Media

OCTOBER 2, 2023

During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook. When queried about their Facebook usage patterns, approximately 54% of US teens reported using the platform on a monthly basis. How Much Does Gen Z Use Facebook?

Data 160

Data Facebook Reddit Social Networking 160

Sprout Social

APRIL 27, 2020

Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. This could relate to changing remote work patterns, including a drop in browsing for updates during or around a commute. Updates to Twitter times to post. rather than 7 a.m. and wrapping up around 4 p.m. rather than 3 p.m.,

Engagement 145

Engagement Social Media Patterns Health Care 145

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 127

Social Media Sentiment HootSuite Analysis 127

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 135

Social Media Sentiment Loyalty Microsoft 135

Hootsuite

MAY 21, 2020

Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

JUNE 22, 2020

Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment. PS: Watch for sudden dives or peaks in sentiment, and make sure you figure out the source of them. . — Pop-Tarts (@PopTartsUS) March 10, 2020. Want even more of that hot goss?

Brand Monitoring 145

Brand Monitoring Tools Brands Tips 145

Oktopost

MARCH 20, 2025

Expand KPIs beyond lead generation: Metrics like brand sentiment, engagement trends, and share of voice provide a broader perspective on social medias role in brand building and relationship nurturing. Each platform has its own audience behavior, content preferences, and engagement patterns, so a one-size-fits-all approach simply doesnt work.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Use it to discover keyword usage patterns, track hashtag campaigns and keep tabs on your industry.

Reputation 126

Reputation Brands Sentiment Survey 126

Buffer Social

MARCH 23, 2025

Do a sentiment analysis of your comments and DMs to increase social media engagement.   It is one step above sentiment analysis of your own DMs and comments: You venture out into the larger world of the Internet and see what your audience is saying about your brand and their problems (that you can help solve).

Social Media 74

Social Media Engagement UGC Metrics 74

Sprout Social

NOVEMBER 30, 2023

Make a note of any patterns or themes and use this information to improve your content. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Listening insights also show you trends, topics and posts in your industry, all filterable by sentiment.

Analysis 136

Analysis Marketing Sentiment How To 136

Sprout Social

MAY 15, 2024

Engagement Using sentiment detection so customer care teams can identify high-priority messages. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging. Translating raw data into actionable insights by analyzing trends, patterns and anomalies.

Social Media 142

Social Media Social Media Management Sentiment Collaboration 142

Sprout Social

OCTOBER 3, 2023

These visualizations make it easy to process and understand trends and patterns in a given data set. Quick identification of patterns and trends With data visualizations, outliers in data sets are prominently highlighted. Colors, patterns and other visual elements help people to visualize the story that your data is trying to tell.

Data 125

Data Patterns CPI Analytics 125