Social Media Strategies Summit

FEBRUARY 24, 2021

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment.

Social Media 165

Social Media Strategy Marketing Sentiment 165

Digimind

NOVEMBER 13, 2019

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.

Pharmaceuticals 45

Pharmaceuticals Trends Sentiment Brands 45

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 130

Sentiment Banking Patterns Hotels 130

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

Pharmaceuticals 41

Pharmaceuticals Industry Overview Sentiment 41

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

Pharmaceuticals 40

Pharmaceuticals Industry Overview Sentiment 40

Talkwalker SM

APRIL 28, 2016

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative.

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Hootsuite

MAY 29, 2023

Just ask pharmaceutical company Eli Lilly. You can use Hootsuite to keep an eye on brand mentions, assess brand sentiment, and quickly step in to address feedback or customer issues. Financial consequences Any negative situation, like a PR crisis, compliance violation, or security breach, can compound into bigger issues.

Social Media 121

Social Media Tips HootSuite Policies 121