Social Media Strategies Summit

FEBRUARY 24, 2021

Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment.

Social Media 209

Social Media Strategy Marketing Sentiment 209

Sprout Social

APRIL 10, 2025

Pfizer: Patient stories show the realities of life-saving pharmaceuticals Pfizer is one of the worlds leading biopharmaceutical companies, and became more well known for the development of the COVID-19 vaccine. Healthcare brands who partner with the right influencers and creators are rewarded with engagement and positive sentiment.

Organization 74

Organization Report Social Media Pharmaceuticals 74

Digimind

NOVEMBER 13, 2019

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss hotly debated topics at a given time.

Pharmaceuticals 45

Pharmaceuticals Trends Sentiment Brands 45

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 133

Sentiment Banking Patterns Hotels 133

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. By making brand health a part of your listening strategy, you can consistently monitor audience sentiment on social.

Organization 144

Organization Sentiment Pharmaceuticals System 144

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

Pharmaceuticals 41

Pharmaceuticals Industry Overview Sentiment 41

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies.

Pharmaceuticals 40

Pharmaceuticals Industry Overview Sentiment 40