Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Combine these with sentiment analysis to identify areas of audience concern.

Analysis 103

Analysis Social Media HootSuite Sentiment 103

Sprout Social

OCTOBER 28, 2024

Reviews and testimonial mentions These are instances where your brand, products and services are discussed on review platforms like Yelp, Google Reviews or TripAdvisor. Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Sprout Social

NOVEMBER 8, 2023

That’s what sentiment analysis is all about. In this post, you’ll learn what customer sentiment analysis is, why it matters and how to do it right. Table of Contents What is customer sentiment analysis? Why do you need to analyze customer sentiment? Why do you need to analyze customer sentiment?

Sentiment 139

Sentiment How To Analysis Review 139

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 129

Sentiment Analysis Tools API 129

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. What is Facebook monitoring?

Facebook 98

Facebook Sentiment Marketing Analysis 98

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. In 2024, social media platforms are the place for consumers to voice their opinions and influence others. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Top themes.

Examples 105

Examples HootSuite Sentiment UGC 105

Sprout Social

SEPTEMBER 10, 2024

Thanks to our robust partner ecosystem, Sprout offers real-time APIs and integrations that connect our platform with some of your favorite tools. The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike. Bottom line? With that level of activity.

Widget 117

Widget Sentiment API Team 117

Convince & Convert

SEPTEMBER 14, 2024

Tools like Salesforce’s Einstein 1 Platform enhance engagement by generating personalized content for different audience segments. Platforms like Netflix and Amazon excel at this by offering tailored suggestions based on viewing or purchasing history.

Trends 137

Trends Data Tips Marketing 137

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. You must also optimize content for various platforms because a post for LinkedIn might not work as well on X (formerly known as Twitter).

Social Media 103

Social Media How To Sentiment Analysis 103

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. They also get a report on social sentiment.

Examples 123

Examples Strategy HootSuite Sentiment 123

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 109

Tools Sentiment HootSuite Analysis 109

Convince & Convert

AUGUST 29, 2024

You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

YouTube 138

YouTube B2B Reputation Video 138

Sprout Social

JULY 30, 2024

With Tagger, Sprout Social’s influencer marketing platform , you can use smart filters to sort through thousands of creators and influencers whose content and audiences are right for your brand. Which gives you a bird’s eye view of change in sentiment trends before and after an influencer post goes live.

Influencer 117

Influencer Brands Strategy Marketing 117

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social.

Social Media Management 117

Social Media Management Sentiment Transportation Embedding 117

Buffer Social

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Supports platforms like Instagram, TikTok, YouTube, and more. Analyze sentiment of brand mentions.

Tools 121

Tools Sentiment Price Social Media Management 121

Sprout Social

JANUARY 31, 2025

Mastercard started jumping on microtrends with AI data analysis Global brands need a head start if theyre going to respond to social media microtrends (conversations that dominate social platforms for three days, max). The technology helps Mastercard target relevant trends by cross-referencing them with specific approved topics.

Examples 107

Examples Social Media Strategy Sentiment 107

Hootsuite

JULY 26, 2024

Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. Key metrics. Are more people talking about you this week? Top themes.

Analysis 108

Analysis Social Media Tools HootSuite 108

Buffer Social

DECEMBER 5, 2024

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. Recommendations based on your content performance What's the best content for each platform ? Analyze people's sentiments when they engage with your posts.

Analytics 104

Analytics Social Media Tools Price 104

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages.

Analytics 115

Analytics Social Media Tools HootSuite 115

Sprout Social

SEPTEMBER 18, 2024

Certain platforms are more popular in different countries; Southeast Asia has several good examples of this. In 2024, Facebook is the most popular social media platform in most countries. The first stage of your strategy should involve choosing the right platform for your chosen audience.

Social Media 127

Social Media Strategy Marketing Influencer 127

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. March 2020) Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? July 2019) Twitter for Business: Is It Time?

B2B 150

B2B How To HootSuite Statistics 150

Ignite Social Media

MARCH 13, 2025

This comprehensive guide will walk you through essential social media maintenance tasks that will strengthen your security, streamline your operations, and polish your brand presence across all platforms. Regular security audits help maintain platform integrity while keeping your brand’s digital assets safe from emerging threats.

Social Media 103

Social Media FeedBurner Review ROI 103

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re You’ll have to study your audience, develop custom strategies for each platform, analyze your results, and optimize nonstop. Honestly, was it ever? ) What is social media management

Social Media Management 117

Social Media Management Social Media HootSuite Metrics 117

Bill Hartzer

OCTOBER 28, 2024

Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. One-third of this age group shops on social platforms weekly, with 65% planning to keep up the habit. Want the complete breakdown?

Survey 78

Survey Retail Sentiment Authentication 78

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Brand sentiment. How has your advocacy campaign impacted your overall brand sentiment on social media? It aids in PR crises and issue management.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Hootsuite

SEPTEMBER 18, 2024

There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. Our research found that government institutions post on X and Facebook more often than on other social platforms — an average of over 10 times a week. That’s where social media benchmarks come in.

Research 109

Research Social Media HootSuite Sample 109

Oktopost

NOVEMBER 20, 2024

There are powerful tools at your fingertips to help you protect and boost your brand across multiple platforms. What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms.

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

MARCH 31, 2025

Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. It is powered by platforms like Oktopost , which centralize insights so B2B marketing teams can act confidently and clearly. AI-powered platforms like Oktopost use NLP and machine learning to automate content analysis at scale.

Content 71

Content Press Release B2B Sentiment 71

Sprout Social

MAY 26, 2022

Consider also that social media messaging is totally different from platform to platform. Customer sentiment , highlighting whether people are happy, unhappy or indifferent to your messaging. This is especially true for up-and-coming brands or companies trying to juggle multiple social platforms.

Platform 144

Platform Social Media Strategy How To 144

Social Media Strategies Summit

SEPTEMBER 22, 2021

Buffer takes an omnichannel approach to social media management, allowing you to handle all your social platforms in one place. Listen for conversations on multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Key Features. Measure audience behavior and engagement through analytics and reporting tools.

Social Media 201

Social Media Tools Sentiment Price 201

Hootsuite

NOVEMBER 7, 2024

People who are satisfied with your brand but primarily stick with your products because there are barriers to switching (such as learning how to use a new tool or platform, or having to buy new cords or accessories). Volume and sentiment of brand mentions People who love your brand say great things about you online.

Loyalty 119

Loyalty Brands HootSuite How To 119

Sprout Social

JANUARY 29, 2025

Content distribution AI helps you distribute content more effectively by analyzing audience behavior to determine the best platforms and posting times. AI tools simplify content distribution by analyzing audience behavior, determining the best platforms and identifying optimal posting times.

Content 120

Content Marketing How To Patterns 120

Sprout Social

SEPTEMBER 17, 2024

About 65% have made purchases through these platforms. Social media is a go-to platform for retail customers. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Let’s start with the basics.

Retail 117

Retail Social Media How To UGC 117

Hootsuite

OCTOBER 16, 2024

Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. Industry benchmarking It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account. Not convinced?

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Sprout Social

MARCH 27, 2025

With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.

HootSuite 87

HootSuite Social Media Management Collaboration Analytics 87

Sprout Social

NOVEMBER 19, 2024

A dedicated platform like Sprout’s allows you to vet influencers, assess their alignment with your brand values and understand their audience demographics–without a bunch of manual research. Much like with performance metrics, audience demographics will also differ based on social platforms.

Influencer 109

Influencer How To Metrics Authentication 109