Social Media Strategies Summit

SEPTEMBER 22, 2021

Buffer takes an omnichannel approach to social media management, allowing you to handle all your social platforms in one place. Listen for conversations on multiple platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Key Features. Measure audience behavior and engagement through analytics and reporting tools.

Social Media 176

Social Media Tools Sentiment Price 176

Webbiquity SMM

JULY 23, 2024

Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. They analyze comments, likes, and shares to gauge sentiment. Plus, you can track the posts of influencers on a single platform. You can plan posts for optimal times, reaching more people.

B2B 213

B2B Strategy Hubspot Marketing 213

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. Is Twitter Still A Good Marketing Platform? Since its inception, Twitter has amassed a large (and ever-growing) audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Waxing UnLyrical

FEBRUARY 18, 2020

Finding tools that give them access to all of their information in a single dashboard which eliminates the need to log in in to multiple platforms to see all of the data that is being collected is critical. Customer sentiment. Data that PR professionals should be assessing includes: Newsroom engagement. Social media metrics.

Data 256

Data Metrics Press Release ROI 256

Sprout Social

OCTOBER 28, 2024

Reviews and testimonial mentions These are instances where your brand, products and services are discussed on review platforms like Yelp, Google Reviews or TripAdvisor. Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived.

Brands 112

Brands Sentiment Forums Brand Monitoring 112

Oktopost

MARCH 10, 2022

If you’re using a great social media management platform to help calculate your social ROI, then this becomes a lot easier. For organic social media, it might be: Costs of your social media management platform/tools. Brand awareness/brand sentiment. With some, you can even perform a sentiment analysis.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. A study by Bain & Co.

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

MAY 7, 2024

By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand. Integrations: An ideal monitoring tool should integrate seamlessly with the other marketing and analytics platforms in your tech stack.

Tools 121

Tools Strategy Brands Sentiment 121

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 129

Sentiment Banking Patterns Hotels 129

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 143

Sentiment Marketing Analysis Loyalty 143

Sprout Social

SEPTEMBER 19, 2024

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

Influencer 113

Influencer Campaign CPM Sentiment 113

Sherrilynne Starkie

FEBRUARY 13, 2018

This includes best practices, strategy, online tools and platforms, content formats, and more. The consultant always listens to gauge audience sentiment to inform all activity. Few companies outsource all social media activity to agencies or consultants. So, more and more, social media consultants are being asked to train client teams.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

FEBRUARY 8, 2023

But there’s a simple solution: creating graphic templates that you can adapt to multiple content types and platforms. On the one hand, we’re advised to stick with the recommended image sizes for individual social platforms, many of which are horizontal. Are the other platforms truly that much different?” So what’s the solution?

Social Media 204

Social Media Google Tips Template 204

agora pulse

NOVEMBER 10, 2020

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. Social media channels. Pricing: Starts at $99 per month. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JUNE 17, 2024

Reddit is more than just a social platform—it’s community forum meets social media. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. Reddit is not a one-size-fits-all platform with its intricate network of subreddits,” she says.

Reddit 133

Reddit Strategy Sentiment Authentication 133

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Sentiment Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more.

Tools 114

Tools Sentiment Marketing Reputation 114

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 123

Sentiment Analysis Patterns Price 123

Convince & Convert

SEPTEMBER 14, 2024

Tools like Salesforce’s Einstein 1 Platform enhance engagement by generating personalized content for different audience segments. Platforms like Netflix and Amazon excel at this by offering tailored suggestions based on viewing or purchasing history.

Trends 136

Trends Data Tips Marketing 136

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Combine these with sentiment analysis to identify areas of audience concern.

Analysis 87

Analysis Social Media HootSuite Sentiment 87

Convince & Convert

AUGUST 29, 2024

You’re constantly developing new strategies, exploring emerging platforms ( hello, Threads! ), and vying for a slice of your target audience’s mindshare. Yet, amidst this competitive landscape, there exists an underrated platform where over two billion people actively spend their time each month: YouTube.

YouTube 137

YouTube B2B Reputation Video 137

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

AUGUST 17, 2022

But doing so is easier said than done when you’re trying to track activity across multiple platforms. For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. 10 social media monitoring tools that should be on your radar. Agorapulse.

Campaign 138

Campaign Social Media Tools Hubspot 138

Sprout Social

MARCH 27, 2024

But it can be time-consuming and often overwhelming, especially when you’re struggling to keep up with reviews on different platforms. Review management is the process of monitoring, responding to and using customer feedback across different online platforms. What is review management? Use this information to your advantage.

Review 101

Review Brands Sentiment Reputation 101

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. . Multiple account support across platforms. Yes, eight of them.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 129

Tools Tweetdeck Brands Sentiment 129

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 126

Social Media Sentiment Loyalty Microsoft 126

Social Media Strategies Summit

AUGUST 17, 2023

But it’s built into pretty much every social media management tool and some social media platforms. The word “audience” is a nebulous term: it could refer to your total follower count, the number of people who see a post, or the total size of your potential audience on a given platform. organic search, social media, email, etc.).

Metrics 130

Metrics Social Media Sentiment ROI 130

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? When queried about their Facebook usage patterns, approximately 54% of US teens reported using the platform on a monthly basis.

Data 160

Data Facebook Reddit Social Networking 160

Sprout Social

SEPTEMBER 16, 2024

For example, Sprout Social enables teams to improve customer engagement by detecting sentiment, prioritizing high-importance messages, and providing quick, automated responses. You must also optimize content for various platforms because a post for LinkedIn might not work as well on X (formerly known as Twitter).

Social Media 96

Social Media How To Sentiment Analysis 96

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. While there’s no one-size-fits-all approach to monitoring, here’s a breakdown to get you started: Identify the platforms to monitor Reputation monitoring goes far beyond your owned channels. or G2), it goes far beyond that. Translation?

Reputation 116

Reputation Sentiment Analysis Notification 116

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 128

Process Sentiment Analysis Applications 128

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 116

Social Media Sentiment HootSuite Analysis 116

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. These are questions you might’ve asked yourself more than once.

Brands 123

Brands How To Sentiment Metrics 123

Sprout Social

SEPTEMBER 10, 2024

Thanks to our robust partner ecosystem, Sprout offers real-time APIs and integrations that connect our platform with some of your favorite tools. The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike. Bottom line? With that level of activity.

Widget 103

Widget Sentiment API Team 103

Ignite Social Media

MAY 13, 2024

Understand Channel Nuances Each social media platform has its own unique audience, behaviors, and trends. By analyzing audience sentiment, emerging trends, and engagement patterns, you can gain valuable insights to guide your reactive social media strategy.

Social Media 159

Social Media Strategy Tips Loyalty 159