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Strategies for Handling Crisis, Serving Customers, and Managing Negativity on Social Platforms

Social Media Strategies Summit

Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. In fact, Nationwide has built out platform-specific brand voices. “If But that doesn’t make it any easier to handle.

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The Impact of AI on Social Media Marketing

Webbiquity SMM

For targeted advertising, the largest social media platform in the world builds user profiles using the smallest aspects of our social interactions. It’s not difficult to imagine how such content can make social media platforms addictive for users. Whoever said addiction can only be a consequence of substance abuse?

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Social Listening Vs. Social Monitoring: What’s the Difference?

Oktopost

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter. Listen In: What is Social Listening?

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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. They analyze comments, likes, and shares to gauge sentiment. Plus, you can track the posts of influencers on a single platform. You can plan posts for optimal times, reaching more people.

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Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is 'Good for the World'

Social Media Today

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

Sentiment 218
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5 influencer marketing KPIs to measure your next campaign

Sprout Social

If engagement and brand sentiment are high on your list, a micro or nano influencer with an interactive, community-centric social media presence could be a great choice. Her post, which included a personal and sentimental connection to the airport, generated a significant amount of positive engagement from her audience.

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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Combine these with sentiment analysis to identify areas of audience concern.

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