Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study 147

Study News Press Release Report 147

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Which News Sites Get the Most Social Media Engagement?

SEO 166

SEO Vocus Social Media Press Release 166

Adam Sherk

SEPTEMBER 17, 2009

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

SEPTEMBER 3, 2009

Articles need to be “objective news” to lead a story cluster (op-ed, satire, press releases and subscription content are not eligible to lead clusters). Duplication and Novelty Detection – More credit is given to original sources of content. Google News uses “Citation Rank” to try to determine the original source (i.e.

News 158

News Google Tips Press Release 158

Adam Sherk

JANUARY 21, 2010

Newspaper journalists were the most likely to report using no social media tools (21%). The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. There is a lot more data in the Cision study , so I recommend downloading it to get the whole story.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

JUNE 9, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

News 181

News Sites Yahoo Facebook 181

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

NOVEMBER 17, 2009

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Twitter 145

Twitter Press Release Syndication Blogroll 145

Adam Sherk

JANUARY 19, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

NOVEMBER 18, 2009

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Team 209

Team Twitter Facebook Sports 209

Adam Sherk

DECEMBER 22, 2009

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 31, 2010

And it looks like an individual grabbed the msnbc username back in 2006 for his own purposes: Since “jonathan” was apparently hoping to use the channel to show off his dance moves I thought it only appropriate to end this post with one of his videos: Related posts: Which News Sites Get the Most Social Media Engagement?

Sites 182

Sites News YouTube Digg 182

Adam Sherk

APRIL 5, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

AUGUST 11, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JULY 13, 2010

Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book Does Social Media Increase a Journalist’s Value? Where Do You Want Your Social Media Press Releases to Live? Does Google News Sitemaps New Format Help Publishers? Don’t let obstacles get in the way of the big picture!

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

DECEMBER 17, 2009

According to Forrester that trend will continue: Related posts: Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic Corporate Social Media Marketing is about Two-Way (..)

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

JANUARY 6, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

OCTOBER 1, 2009

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JANUARY 20, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Top 10 Reasons The New York Times is Really Putting up a Paywall by Adam Sherk on January 20, 2010 Today The New York Times made it official that they will be introducing a metered model starting in 2011.

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

FEBRUARY 25, 2010

Thanks for sharing.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 1, 2009

It also has the potential to do the opposite; users may disregard non-editorial content such as press releases in greater volume now that it is easier to identify. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 104

News Publishing Google Press Release 104

Techipedia: Tamar Weinberg

MAY 28, 2010

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? I think that where we are will continue to evolve, but we’re seeing that face-to-face connections have a role in social media marketing as well. You need to keep your current customers happy.

Social Media 278

Social Media Strategy Yahoo Communities 278

Adam Sherk

JANUARY 12, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

AUGUST 11, 2009

Tip #14: Dirty Secret Every now and then, press releases work. Yes, writers hate blind press releases. Among the ones I liked, here are a dozen that stood out: Tip #7: Don’t thank me When you thank me for a good review, I get suspicious. I think I must have missed something and let you off too easy. You pitched me.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

MAY 12, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

OCTOBER 8, 2009

Syndication. Syndicating content is a common practice and an important revenue stream for publishers. My post on syndication best practices covers ways to reduce the risk of being outranked for your own content. From a SEO perspective, the best approach is to avoid this practice altogether.

Sites 105

Sites News Syndication Content 105

Adam Sherk

JULY 22, 2009

It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. A side note to Condé Nast Digital’s PR team: I’d put your online press releases on regular Web pages. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

JUNE 15, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

News 165

News Sites Twitter Digg 165

Adam Sherk

MAY 4, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Team 165

Team Engagement Facebook Press Release 165

Adam Sherk

AUGUST 31, 2009

There’s some background information on the Yahoo Developer Network: SearchMonkey. Embedding photos will be a good way for publishers to draw attention on the SERPs and increase clickthrough rates. Not sure what SearchMonkey is?

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

MARCH 2, 2010

Nathan Joynt March 2, 2010 at 1:04 pm I wonder if these numbers correspond to the growth rate of these social networks. In this case, you must ignore the perceived tinyness of 1% and recognize it as being a huge number. Obviously FB and Twitter users continue to grow. Is Digg losing steam?

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

FEBRUARY 1, 2010

Related posts: 25 Major News Sites Ranked by Page Speed Which News Sites Get the Most Social Media Engagement? Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals? News Sites on Twitter: Who is Making the Most Impact? Do Google’s Expanded Domain Results Apply to News and Video Listings? {

Sites 118

Sites News Syndication Digg 118

Adam Sherk

APRIL 13, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Sites 161

Sites News Yahoo SEO 161

Adam Sherk

NOVEMBER 23, 2009

25 Major News Sites Ranked by Page Speed Videos in Press Releases are Cool – If They Provide Meaningful Content The Most Common Causes of Duplicate Content on News Media Sites Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

News 101

News Google Hitwise Press Release 101

Adam Sherk

JANUARY 26, 2010

The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites (..)

Team 150

Team Social Media Digg Press Release 150

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Adam Sherk

FEBRUARY 4, 2010

Could the strength of journalists’ social media presence impact their ability to get assignments? Will editors favor those who will bring greater exposure to the piece and the organization through their social networks? Where Do You Want Your Social Media Press Releases to Live?

Social Media 146

Social Media Press Release News SEO 146