Convince & Convert

SEPTEMBER 28, 2024

Now, I know that’s not “new”, but super fans have been picking up products and running with them like never before. Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. Kudos, Stanley!

Brands 158

Brands Case Study SMS Price 158

Webbiquity SMM

JULY 30, 2024

You can sell products after you build a relationship. You could publish content such as video tutorials of your products or services and ask people to click the link in your bio (where you send them to a landing page) to learn more. A lot of companies are investing in B2B influencers to promote their products.

B2B 180

B2B Instagram BuzzStream Hubspot 180

The Realtime Report

NOVEMBER 27, 2024

This cutting-edge innovation is revolutionizing how you interact with products in the digital realm, bridging the gap between virtual and physical retail environments. By seamlessly blending digital elements with the real world, AR revolutionizes how consumers interact with products online.

Retail 203

Retail Automotive Applications Products 203

Social Media Strategies Summit

NOVEMBER 26, 2024

The makeup of this team varies based on factors like the region in which a crisis is happening or the product it relates to. “We Given that Whitney works at pet products company Encompass, supplements are often a cause of panicked communications from pet parents. How Do You Decide When To Comment on a Global Crisis?

Platform 255

Platform Strategy Team Issues 255

Jon Loomer

FEBRUARY 17, 2025

Promoting different products. Let’s say that you want to promote multiple products, whether they be paid items or lead magnets, within the same campaign. You could argue that creating different ads for each product in the same ad set may make sense, particularly for lower budgets. Segmenting by location.

Advertising 174

Advertising Cost Groups Groups 174

Convince & Convert

AUGUST 23, 2024

As we grow, our USP often changes — small parts of our business grow into central products, or our initial offerings become sidelined. This is particularly true in the wake of the AI wave, and every B2B brand needs to reflect on how it positions its products and services in 2024. Adobe’s 2020 rebrand excelled in this regard.

Brands 155

Brands B2B How To Loyalty 155

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Brands 131

Brands Travel Metadata Feed 131

Convince & Convert

AUGUST 29, 2024

In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Whether it’s researching product reviews, seeking tutorials, or engaging with brand stories, people turn to YouTube at ( almost ) every stage of their decision-making journey.

YouTube 140

YouTube B2B Reputation Video 140

Social Media Strategies Summit

MARCH 20, 2025

According to a 2024 survey from global creator agency Billion Dollar Boy : 68% of marketers increased production of long-form creator content in the previous 12 months 70% planned to boost production over the coming year Much of this investment will go toward long-form video, including live streams.

Trends 158

Trends Social Media Case Study Marketing 158

Jon Loomer

DECEMBER 3, 2024

The ad promotes a $976 product , so each sale drives up that ROAS. All but one of the reported purchases in Ads Manager are for that product. I’m targeting the same people who are receiving emails about this product. If you’re reaching a new audience, they may have later Googled you to find and purchase your product.

Price 163

Price Campaign Conversation Advertising 163

Oktopost

OCTOBER 20, 2024

That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships. Similarly, a SaaS provider might track industry-specific hashtags to identify new leads or prospects discussing challenges their product can solve.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

SEPTEMBER 12, 2024

Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue. The report found consumers are most likely to buy a product on social media if a brand posts content that shows their product or service in action. 10 tips for social media content creation 1.

Social Media 136

Social Media Content Sentiment How To 136

Hootsuite

JULY 10, 2024

You’ll want to monitor keywords related to your brand name, product names, and the names of your brand leaders. You can track what people are saying about you, your top competitors, your products or services — up to two keywords tracking anything at all over the last 7 days. For instance, say you’re focused on reputation monitoring.

Examples 132

Examples Strategy HootSuite Sentiment 132

Webbiquity SMM

AUGUST 26, 2024

AI Algorithms For Personalization and Targeting Ever noticed how the perfect product seems to appear in your feed just as you’re thinking about it? Are people excited about your new product, or is there a growing dissatisfaction? That’s no coincidence. Affiliate sales support independent publishing.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Convince & Convert

NOVEMBER 22, 2024

Instead, they honed in on environmentally-conscious consumers that helped them develop a product that addressed this group’s values around sustainability and low-impact manufacturing. If you’re marketing to vegan athletes, showcase how your product aligns with their dietary and environmental values. The result?

Marketing 141

Marketing Apple Loyalty Authentication 141

Jon Loomer

JANUARY 6, 2025

Here is a common scenario for how a view-through conversion happens: January 1 (2pm): User shown your ad January 1 (4pm): User remembers the ad, Googles your product, and completes a purchase While no click was made, it is assumed that the ad contributed to that purchasing decision. But that’s not always how it works.

Conversation 174

Conversation Report Eventful Advertising 174

Jon Loomer

FEBRUARY 18, 2025

Here’s what you need to know… The Change When creating an Advantage+ Catalog Ad (formerly Dynamic Ads , which were formerly Dynamic Product Ads), you may see this message in the ad set targeting: Using custom audiences to find prospective customers or retarget ads. There’s been an update to Advantage+ Catalog Ads.

Types 141

Types Advertising Eventful Engagement 141

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 121

Retail Social Media How To UGC 121

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

Instagram 103

Instagram UGC How To HootSuite 103

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Examples 117

Examples HootSuite Sentiment UGC 117

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Guidelines 124

Guidelines Influencer Engagement Tips 124

Sprout Social

NOVEMBER 20, 2024

If brands balance highlighting their products and services with amusing content, consumers are more likely to buy from them. Instagram is also the top social media channel for product discovery. TikTok is a top channel for news and product discovery, with 54% of users engaging with branded content at least once per day.

Social Media 111

Social Media Atlassian Strategy Content 111

Sprout Social

MARCH 14, 2025

Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. Sounds too good to be true? What is live social shopping?

Brands 118

Brands Hosting Eventful Retail 118

Buffer Social

APRIL 29, 2025

I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even make direct sales. much of Europe, and Asia-Pacific).

Instagram 92

Instagram How To Buy Influencer 92

Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

B2B 143

B2B How To Training Social Media Management 143

Jon Loomer

DECEMBER 30, 2024

This post focuses on specific ways that Meta could further improve the ads product in 2025. This list also avoids requests for features that clearly conflict with the current direction of the product. But they would improve the product for Meta advertisers. Those are structural problems without an easy fix.

Advertising 158

Advertising Eventful Issues Conversation 158

Oktopost

AUGUST 21, 2024

Employee advocacy can be a particularly effective type of UGC, spotlighting the people who work on your business daily and truly understand your product. UGC can be organic, made out of appreciation for the product, or paid. But you can drive value out of your employees’ stories without a clearly defined structure behind it.

UGC 106

UGC B2B How To Authentication 106

Sprout Social

SEPTEMBER 12, 2024

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. It’s this mindset that drew me to Sprout and that makes me so eager to lead our product innovations into the future.

Collaboration 140

Collaboration Team Social Media Management Engineering 140

Hootsuite

NOVEMBER 4, 2024

But you do need to know which ones they use for product discovery and brand research. Audience pain points, motivations, and new product ideas Now that you know what your potential customers like, it’s time to think about what they don’t like. This could be a consistent problem customers are having with your products and services.

Analysis 112

Analysis Social Media HootSuite Sentiment 112

Oktopost

AUGUST 6, 2024

Imagine you are trying to craft a product, a message or a campaign, without truly understanding your audience. Now, when you use Oktopost to listen to conversations online, you are not just able to collect conversations but also gather real insights, all in one place to transform your product or service into a beloved B2B brand.

Report 127

Report Template Templates B2B 127

Convince & Convert

OCTOBER 9, 2024

96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”- AI can help you scale content production, but without human oversight, you risk creating mediocre, cookie-cutter content that adds to the noise instead of standing out.

Marketing 163

Marketing Team Education Paid Search 163

Sprout Social

OCTOBER 28, 2024

A brand mention is any reference to your brand’s name, products and services on a blog, website, news article, forum, social media post and other digital channels. They happen when someone talks about a product, service‌ or event associated with the brand, but they may not use a tag or @-mention. What are brand mentions?

Brands 118

Brands Sentiment Forums Brand Monitoring 118

Convince & Convert

SEPTEMBER 14, 2024

By using Natural Language Processing (NLP) and customer behavior analysis , AI can predict preferences and suggest personalized content or product recommendations that resonate with each segment. Use these insights to suggest personalized product recommendations, offers, or content that aligns with individual customer preferences.

Trends 139

Trends Data Tips Marketing 139

Sprout Social

NOVEMBER 19, 2024

Brand and audience affinity If you’re marketing a health product, it’d be counter-productive to partner with an influencer known for reviewing fast food. He’s a legitimate celebrity with his own influencer following, and they use his sporting background to help promote their healthy product range.

Influencer 113

Influencer How To Metrics Authentication 113

Keyhole.co

FEBRUARY 5, 2025

Your audience and customers may interact actively with your brand, products, or services. To run a thriving business, you must listen to your audience and know what they say about your product/service, or brand. The company’s dedication to listening to audience dialogue exceeds improving product creation.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand.

Brands 125

Brands Content How To Authentication 125

Ignite Social Media

DECEMBER 20, 2024

But its smart execution that strongly ties to the brand, without pushing sales or products. But this is an example worth sharing because the brand thought they could make a connection between their product (sleep) and Dr. Kings most famous speech (dream). It came off as gratuitous and product pushing because, well, it was.

RFP 114

RFP Social Media Review Trends 114