Direct Marketing Observations

JUNE 7, 2011

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Webbiquity SMM

AUGUST 9, 2010

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Answers, comments posted on your blog, etc. Tweet This!

SM2 195

SM2 Alterian Vocus Social Media 195

Waxing UnLyrical

APRIL 5, 2011

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Tools like Radian6, Netbase, etc., Don’t rely just on sentiment; look for messages and message accuracy. don’t work without analysts.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Webbiquity SMM

MARCH 4, 2014

The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform. To accomplish this kind of sorting, the SMLCC team uses Saleforce’s Radian6 technology to assess and report on the trending social media topics related to Dell.”

Review 220

Review Radian6 Guidelines Policies 220

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. ” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. 7 Apps That Rocked My Work by iMedia Connection.

Review 209

Review Social Media Tools Klout 209

Socialized

OCTOBER 1, 2009

If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6. Choosing what to respond to and what to ignore is a complex science and the subject of another post, but the tools above will at least give you a glimpse of consumer sentiment and a chance to respond to possibly influence it.

Social Media 145

Social Media Brands Radian6 Banking 145

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Pay special attention to negative sentiment. If your reporting tool shows relative sentiment seek out the negatives and see if there is something you need to deal with.

Social Media 132

Social Media Data SM2 Radian6 132

Twist Image

MARCH 29, 2011

One of the leaders in social media monitoring solutions is a company called Radian6. Couple those two free online services together and you're suddenly able to wrap your head around both the sentiment and volume of chatter. Social 2011. Where else can you get that kind of candor from a consumer? There is opportunity in listening.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

DECEMBER 13, 2010

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. brand loyalty.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Twist Image

JUNE 1, 2012

The main reason why marketers shun the majority of these innovative startups (and why many of them suddenly become amazing successes - look no further than Radian6 ) is because marketers fall into two classifications: Clients. The brands. These people have to get the four p's of their product down to a science. Stuck in the mud? cloudlinux.

Radian6 100

Radian6 Startup Marketing Adwords 100

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. The sentiment results will have to be discerned manually.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Webbiquity SMM

MARCH 27, 2017

3) Radian6 (aka Social Studio). Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Google Review Count: 331. Now part of Salesforce.com Marketing Cloud. ” — MarketingLand.

Social Media Management 0

Social Media Management Social Media Tools Radian6 0

Net-Savvy Executive

MARCH 15, 2011

The response might come from a customer service or PR function, but the basic idea is what Radian6 calls "the social phone:" social media represent a new customer-service touchpoint, and companies need to respond to every mention that merits or requires a response.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Brand Monitoring Sentiment 44

Convince & Convert

JULY 27, 2012

Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. It turned out that there are certain algorithms that are capable of sort of synthesizing Net Promoter Score, out of social sentiment that’s expressed on the web so we could create a Net Promoter Score.

Airlines 115

Airlines Sentiment Hotels ROI 115

Jeff Esposito

JULY 9, 2012

Break out the sentiment for each of these posts. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. Depending on your CRM system, you can tie individual customers back to social profiles. You can use categories like love, hate, questions, prospects or super fans.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 3, 2010

My trouble with the Social Influence Marketing score is that it's not really measuring influence, it's measures sentiment, and they're not the same thing. Have you seen the Radian6 eBook on metrics? Community Manager at Radian6 @VargasL jeffespo Hi Lauren, What I was looking for was something new to be honest.

Metrics 28

Metrics Review Social Media Video 28

Techipedia: Tamar Weinberg

JULY 8, 2008

Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# Reply Colonel Tribune July 8, 2008 at 5:11 pm Just echoing the sentiment already on the comment board. That means, knowing when to promote your idea, product, or service.

Social Media 163

Social Media Marketing Consultant Communities 163

Socialized

SEPTEMBER 19, 2009

The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment. The first and most obvious is that there is improved consumer engagement, and a sense among consumers that the company cares more about them and their needs.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. It was certainly different from Radian6, where we were able to make a decision and move with it. Turns on a dime.

Radian6 113

Radian6 Training Communities Social Media 113

Kikolani

JANUARY 26, 2010

Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. Radian6 – Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web. Listen and join the dialogue with Radian6.

ROI 114

ROI Social Media SEO Tips 114

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Be sure to stay aware of those.

Social Media 280

Social Media Brands RSS Technorati 280

Convince & Convert

SEPTEMBER 20, 2010

As people come to realize that social media is better for customer retention than customer acquisition, I think we'll see even more pro-B2B social media sentiment.

Social Media 144

Social Media B2B Strategy Consultant 144

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. We just may take you up on the copy editing offer Connie.

Project 123

Project Upcoming News Social Media 123

Convince & Convert

MARCH 16, 2010

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. You're right on about Twitter being only one of the channels for communication on the social web.

Social Media 123

Social Media Strategy Foursquare Social CRM 123

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 152

Social Media Radian6 Strategy SM2 152

Webbiquity SMM

SEPTEMBER 15, 2010

blogs, microblogging sites, social bookmarking, images, video), and shows associated metrics like sentiment, top keywords, top users (who’s talking about this topic most actively) and sources. Trackur is sort of Google Alerts on steroids and competes with products like Radian6 and Attentio. Social Website Analyzer.

Social Media 191

Social Media Tools Radian6 CoTweet 191

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I mirror your sentiments. I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

Questions 157

Questions Social Media Consultant Education 157