Waxing UnLyrical

JUNE 21, 2017

” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Best PR, comms grow from target audience.

Research 205

Research Banking Sentiment Upcoming 205

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Social Media 213

Social Media Tools Netvibes Sample 213

Social Media Strategies Summit

SEPTEMBER 22, 2021

After all, research from SuperOffice shows that the number one reason customers ditch a company is because they think that company doesn’t care about them. Track online mentions to understand customer perception, spot changes in sentiment, and measure brand visibility. That’s something we’d all like to know, right? Key Features.

Social Media 179

Social Media Tools Sentiment Price 179

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. The consultant always listens to gauge audience sentiment to inform all activity. The problem usually is they have no strategy or they have the wrong one. Listening to stakeholder communities is an important piece too. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

JULY 3, 2018

By understanding at a deeper level what motivates people to think a certain way, to do certain things, is a very different way of conducting your research and ultimately your communications objectives. Public awareness research is always the gold standard. Sentiment analysis is another. Which are the ones that matter?

Policies 231

Policies Project Metrics Sentiment 231

Social Media Strategies Summit

NOVEMBER 4, 2024

Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. But this tactic wasn’t born out of pure laziness, with GWI’s research revealing that one in five consumers feel nostalgia for old advertisements.

Social Media 211

Social Media Marketing Fashion Campaign 211

Oktopost

OCTOBER 7, 2024

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. Sentiment Analysis: Understanding how your audience feels about your brand is crucial for maintaining a positive image.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Convince & Convert

SEPTEMBER 14, 2024

Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive. Incorporate Natural Language Processing for Customer Sentiment Use Natural Language Processing to analyze customer feedback, reviews, or social media comments.

Trends 138

Trends Data Tips Marketing 138

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 125

Sentiment Banking Patterns Hotels 125

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time.

Organization 135

Organization Sentiment Social Media Management Analysis 135

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Track customer sentiment. That’s where sentiment analysis can help you. Guest post by Mehdi Hussen.

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

JANUARY 3, 2022

When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 143

Data Social Media Sentiment Team 143

agora pulse

NOVEMBER 10, 2020

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

JULY 23, 2024

Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. They analyze comments, likes, and shares to gauge sentiment. Find keywords that your competitors rank for and try to target them using a robust keyword research tool.

B2B 163

B2B Strategy Hubspot Marketing 163

Pam Moore

JULY 29, 2024

Need to research target markets, buyer personas, and competition. Conduct surveys, research, and engage with your audience to stay relevant. Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Market Research, SEO and Feedback: 25. Community and Sentiment: 38.

Team 133

Team Social Media Brands Tips 133

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. An audit will help with your research and provide answers to performance questions. It should help you more effectively capitalize on trends and address pressing problems in your industry.

Social Media 192

Social Media Analysis Sentiment Comparison 192

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. In particular, managing negative shifts in public sentiment early helps prevent escalation.

Tools 95

Tools Sentiment HootSuite Analysis 95

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11:

Tools 206

Tools Sample Samples Marketing 206

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand.

Brand Monitoring 145

Brand Monitoring Brands Sentiment Reputation 145

Sprout Social

JANUARY 12, 2021

Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content. Aida Ruilova Director of Brand Research, Analytics & Insights, Teach for America. Aida Ruilova Director of Brand Research, Analytics & Insights, Teach for America.

Data 145

Data Social Media Content Sentiment 145

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Even better, they can take the insights they uncover and use them to optimize their business operations outside of digital marketing.

Analysis 145

Analysis Strategy Sentiment Comparison 145

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 123

Social Media Sentiment Loyalty Microsoft 123

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further.

Examples 132

Examples Social Media Sentiment Influencer 132

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses. Let’s dig deeper.

Analytics 127

Analytics Sentiment Analysis How To 127

Hootsuite

OCTOBER 22, 2024

Here are three ways programs like these can benefit companies: It positively impacts sales due to increased brand awareness and favorable perceptions (“ brand sentiment ”). Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines).

HootSuite 99

HootSuite Guidelines How To Sentiment 99

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. See demographic data, sentiments, and what users are saying and to whom. SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

JULY 30, 2024

Know your audience Before conducting research to find your next influencer partner, learn more about your audience. To conduct scalable, real-time audience research, tap into social listening. Doing that much research manually is inefficient (and probably impossible).

Influencer 98

Influencer Brands Strategy Marketing 98

Sprout Social

NOVEMBER 30, 2023

Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content. Online reviews also give you insight into brand sentiment.

Analysis 118

Analysis Marketing Sentiment How To 118

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 118

Strategy Sentiment Marketing Patterns 118

agora pulse

JANUARY 30, 2020

Niche questions research will get you started: Are there questions that may be answered in a video format? Google will often show rich and visual results, including videos, which may effect searchers’ buying decisions: Creating and marketing more videos featuring your products can help you better control that organic search sentiment.

YouTube 153

YouTube Screencast Findability Sentiment 153

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 131

Patterns Sentiment Analysis Proposal 131

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 108

Examples Strategy HootSuite Sentiment 108

Sprout Social

JUNE 17, 2024

She recommends focusing on the granular details that show you the “why” behind customer sentiment and the choices they make. Reddit posts can spotlight the true emotional pulse of the customer and using AI tools that analyze sentiment can help connect the dots and highlight pain points.

Reddit 131

Reddit Strategy Sentiment Authentication 131

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Engagement Using sentiment detection so customer care teams can identify high-priority messages. But there’s much more to the job description.

Social Media 130

Social Media Social Media Management Sentiment Collaboration 130

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research. Track social sentiment in real time. This makes it a robust tool for market and competitor research.

Brand Monitoring 112

Brand Monitoring Tools Brands HootSuite 112

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 124

Process Sentiment Analysis Applications 124