How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
UTM code: utm_source. Sample code: utm_source=facebook. UTM code: utm_medium. Sample code: utm_medium=paid_social. This could be the product name, a contest name, a code to identify a specific sale or promotion, an influencer ID or a tagline. UTM code: utm_campaign. UTM code: utm_term.
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