Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. Social Media Use, Engagement and Paid Efficiency are Way Up. They saw a median daily increase in page likes of 544% while the overall sample rose just 6%. It’s a worthy debate.

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Social Media CPM CPC Sample 179

Ignite Social Media

JANUARY 11, 2021

With murder hornets , African dust storms blanketing Puerto Rico, and a biblical plague of locusts representing just a small sample, 2020 was the WTF of years. Before you leave, keep yourself up to speed on the latest trends and news in the social media space by subscribing to our bi-weekly newsletter below.

Social Media 161

Social Media MySpace Sample Samples 161

Forbes Social Media

FEBRUARY 17, 2019

One of the great ironies of the “big data” revolution is the way in which so much of the insight we draw from these massive datasets actually comes from small samples not much larger than the datasets we have always used.

Sample 98

Sample Samples Data 98

Ignite Social Media

FEBRUARY 27, 2020

Let’s break down the February social media trends. We took a sample of 47 Facebook pages and, on average, the pages in this sample grew at a median of 1% over the course of a year. Instead of fan growth, check out the social media metrics that are more closely tied to business results.

Trends 121

Trends Social Media Sample Samples 121

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Advertising 104

Advertising Social Media Strategy Tools 104

Ignite Social Media

MAY 14, 2020

As a social media agency , we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. Below, we’ve outlined the key areas to consider in your re-opening communication on social media. Post FAQs on your landing page.

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Social Media FAQ Guidelines Sample 133

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Sample code: utm_source=facebook. Sample code: utm_medium=paid_social.

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Sample Code Social Media HootSuite URL 145

Oktopost

NOVEMBER 16, 2021

As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Now you can track how sales opportunities are being influenced by your social content, right from within your Oktopost account. Oktopost’s Influenced Opportunity Report.

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Team Social Media B2B Sample 125

Pam Moore

JANUARY 24, 2020

Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels. Yet, why do people still hide behind social media logos and contact forms?

Sample 78

Sample Samples Strategy Brands 78

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media 145

Social Media Marketing Social Media Management Trends 145

Social Media Today

AUGUST 15, 2023

A new music discovery element, which is fast-becoming a key consideration for social apps.

Sample 122

Sample Samples YouTube 122

Social Media Today

AUGUST 15, 2023

A new music discovery element, which is fast-becoming a key consideration for social apps.

Sample 120

Sample Samples YouTube 120

agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. How can a social media manager do it all? Here’s a look at the daily routine of a social media manager. Use my daily schedule for social media managers to create your own custom checklist and optimize your workflow. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.

Advertising 145

Advertising Campaign Social Media How To 145

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

Policies 419

Policies Resources Social Media Liveworld 419

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable.

Social Media 144

Social Media HootSuite How To URL 144

Ignite Social Media

OCTOBER 24, 2019

As a result of ever-changing content algorithms, social media benchmarks are fickle. There’s a good chance what will follow in this post will be irrelevant as soon as it’s published but, what the heck, let’s look at a few social media stats and benchmarks we’ve seen over the past few months.

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Social Media Sample Samples Hashtag 66

Firebelly

SEPTEMBER 28, 2015

Twitter chats can be a great way to solicit (and share) social media marketing advice. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. When: Mondays at 3pm EST. Sample topic: How To Build A Community Using Instagram. When: Mondays at 9pm EST. Sample topic: Social Media Super Tools.

Social Media 100

Social Media Sample Samples Twitter 100

Akamai Marketing

NOVEMBER 13, 2012

You’re social media program should be no different. If you’re like most businesses, you’ll be spending more time on social media next year, so its time to start developing strategy for your social media. Is it possible to really measure social media and determine ROI?

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Template Templates Social Media Sample 203

Forbes Social Media

APRIL 22, 2020

To give frustrated explorers a pressure valve and to stay on people’s minds, several destinations moved to social media to remain in the global mix. The following is just a sample of online options.

Travel 89

Travel Social Media Sample Samples 89

Akamai Marketing

DECEMBER 21, 2012

Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. Let’s review the 3 steps to social media strategy and measurement. In the social media strategic plan template, this column is labeled “Goal/Objective.”

Metrics 180

Metrics Social Media Sample Samples 180

agora pulse

AUGUST 22, 2017

Although we are a social media management tool, we too struggle with keeping up with all the changes and identifying best practices. That’s why we are excited to announce the launch of Social Media Lab! What is Social Media Lab? That’s just a sample of the tests we’ve already ran and will report on.

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Social Media Sample Samples Hashtag 132

Social Media Today

AUGUST 10, 2023

Meta has been forced to revise its AR glasses plans, but it is still pushing ahead.

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Sample Samples 128

agora pulse

MAY 15, 2017

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow.

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Social Media Management Questions Social Media Sample 127

Social Media Today

AUGUST 10, 2023

Meta has been forced to revise its AR glasses plans, but it is still pishing ahead.

Sample 125

Sample Samples 125

Ignite Social Media

OCTOBER 21, 2024

In the current online media space, user-generated content (UGC) has become key in social media strategies. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content. Monitor and Measure Track the performance of UGC to assess its impact on your social media goals.

UGC 78

UGC Brands Content FeedBurner 78

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

agora pulse

JULY 23, 2020

Looking for a social media manager or wanting to become one? These skills for social media managers are practically requirements! Social media managers can be an enormous asset to all businesses, brands, and organizations. But they need one for the overwhelming amount of good a social media manager can do.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Ignite Social Media

JANUARY 24, 2020

The chart below looks at the action of liking/following brands on a social network. While this is not exclusive to Facebook, we do see that liking a brand on social media peaked in 2017 and has slowly been declining since. We took a sample of 47 Facebook pages to see if we saw a similar trend. Source: GlobalWebIndex.

Brands 185

Brands Facebook Sample Samples 185

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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Social Media Marketing How To Social Media Management 190

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 98

Education Social Media Tips HootSuite 98

agora pulse

FEBRUARY 18, 2020

Agencies, want a simple way to collaborate with your clients on social media content? Social media agencies are constantly looking for ways to set themselves apart. It is amazing to think that just over a decade ago social media management wasn’t even a career. Today, it is a thriving business model!

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Social Media Social Media Management Upcoming Collaboration 104

Social Media Today

JULY 7, 2021

Some interesting new additions, as Facebook continues to build-out the functionality of its Portal device.

Sample 182

Sample Samples Features Facebook 182

Bill Hartzer

OCTOBER 4, 2023

Hence, Genius Monkey sought integration with StatSocial through our identity graph to map household devices and data points to billions of social media profiles. Expanding survey and panel data with over 85,000 new customer attributes such as passions, interests, preferred media, and more.

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Sample Samples Survey ROI 167

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

Data 99

Data Social Media HootSuite Template 99

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

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Social Media Skills UGC Consultant 163

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Here are some of the most common variations to consider testing on social media: .

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Social Media Class Sample Samples 107