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What it means is that your SocialCapital will be a very important asset to you. Those that have weak SocialCapital will become the equivalent of Social Outcasts – not able to get the killer job at the financial institution or accepted into Harvard because they have very low SocialCapital.
But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your SocialGraph become more important in the next year. Social Search could it be a Google Killer? Share this on Reddit.
And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called SocialGraph Theory. That every year, you would double the size of your socialgraph, depending on what you were sharing. Jay: Stands to reason. You probably read in the book that I switched.
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