agora pulse

MAY 29, 2020

A social media manager is vital to every company, especially during a crisis. Social media managers, in particular, often are the first to be cut. Experienced social media managers can semi-double as public relations managers, customer service agents, and copywriters.

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Social Media Strategies Summit

MAY 27, 2022

The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Graphic design.

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Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

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Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

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Social Media Strategies Summit

NOVEMBER 2, 2023

For social media managers, being “always on” has long been a challenge of the job. Sprout research found almost two-thirds of social media professionals had experienced burnout in the previous three months , while two-fifths planned to quit working in social media within the next two years.

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Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on.

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Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management.

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Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).

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Sprout Social

NOVEMBER 15, 2023

I wasn’t always a social media manager. I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. You will find yourself having the same conversations over and over again as a social media manager.

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Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

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Social Media Management Questions Social Media HootSuite 123

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

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Buffer Social

JUNE 19, 2023

So even though we use AI in our processes on Buffer’s Content team (there are only three of us, and it helps us work more efficiently), we wanted to clarify exactly how and where we use AI in our work. The size of our team versus our responsibilities often means we must turn down certain projects and opportunities.

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Sprout Social

MAY 24, 2023

Choosing the right social media tools for government agencies and other public sector organizations is a non-negotiable part of proactively reaching and engaging your citizens, saving your team valuable time, creating internal visibility and, ultimately, serving your community better.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? Who the tool is best for: Marketing managers and teams seeking comprehensive social data analytics and insights. Talkwalker is best for agencies that specialize in social media.

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Webbiquity SMM

APRIL 12, 2022

Preventing a Crisis through a Social Media Policy. Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. Your social media activity should represent your brand and act within your brand personality. Communicate with your team.

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Social Media Strategies Summit

DECEMBER 7, 2023

Athletics: “Athletics is a front door to so many institutions, so if you have a great athletic team, that’s a great place to start building collaboration.” Your goal here is to make it as easy as possible for other teams to get involved in marketing.

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Social Media Management Social Media Education Collaboration 147

Sherrilynne Starkie

JANUARY 2, 2018

It can seem like social media is a waste of both time and resources in a world of competing priorities. Adding a social media consultant to your team will fix this. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more.

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Buffer Social

AUGUST 29, 2023

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones.

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Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

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Collaboration How To Education Team 235

Buffer Social

OCTOBER 31, 2023

For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.   With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

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agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Get Client or Team Approval. Monitor Social Media Engagement.

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Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

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Ignite Social Media

APRIL 27, 2021

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. Social Media Management Tools for Brands.

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Social Media Tools Social Media Management Report 183

Social Media Strategies Summit

NOVEMBER 14, 2024

Running ideas past her team helps Kaytlyn determine which trends to jump on and which to ignore. “We She has a whole team of students who “keep their fingers on the pulse” of Instagram and TikTok and compile weekly roundups of the trends they’ve spotted, how long they’re lasting, and who else has jumped on.

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Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Katie Yun explained that Nationwide has built a moderation team comprising legal, customer relations, and compliance ( where necessary ). Beyond that, Broadridge also has a cross-functional team that meets to discuss crisis response.

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Platform Strategy Team Issues 200

Sprout Social

JULY 23, 2024

Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. Many social teams strapped for budget or headcount report being inundated by manual tasks.

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Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention. Love going Behind the Post?

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Oktopost

NOVEMBER 12, 2024

So, how can we keep advocates engaged when part of a global or fully remote team? In this episode of Behind the Post, we sit down with Josh Silverman, the Social Media and Digital Coordinator at Pontoon Solutions , to uncover how he’s built an employee advocacy program that truly resonates across continents and time zones.

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Social Media Strategies Summit

FEBRUARY 9, 2023

To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from launching the agency’s Facebook, Twitter, and LinkedIn accounts at our Social Media Strategies Summit for Government. But how does it work in practice?

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Social Media Strategies Summit

SEPTEMBER 13, 2024

So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most. How many team members are required to get your messaging across on each platform?

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Social Media Strategies Summit

AUGUST 5, 2022

In her role, she advises leadership on strategy and reputation and also works with a team to create and amplify engaging content for the school’s various audiences. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? Yet, organic social media is one channel that still delivers consistent results. ” This is where social media ROI metrics come into play. ?

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Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

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Sprout Social

SEPTEMBER 12, 2024

In an industry that’s constantly evolving, maintaining a strong, connected, and purpose-driven workplace isn’t easy, especially with a globally distributed team. Yet, Sprout has managed to do this and has thrived, fostering an environment where ideas can flourish and where every team member feels empowered to contribute to our shared success.

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