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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

Sysomos 273
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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. and more.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Design Images are key in creating engaging content. Strategy Development.

Skills 334
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 219
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and SEO. Indeed it is.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. There are dozens of social media monitoring tools to choose from. Google+ Marketing Tools.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Automated welcome DMs on Twitter and the like are obnoxious.