Buzz Marketing for Technology

JANUARY 14, 2010

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Why you need to build your Social Capital?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

DECEMBER 29, 2010

– At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!”. Is The White Paper Dead for B2B Marketing? Billion Dollars just barely over ten years later.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 27, 2008

Jun 24, 2008 — Australian Financial Review — Social networking comes of age, sort of. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Pam Moore

SEPTEMBER 2, 2016

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Mindjumpers

SEPTEMBER 1, 2011

It creates a big advantage for the politicians to be active on social media because it creates awareness about their politics and at the same time it encourages fans to share their point of views in their social network. Similar Posts: How Companies Are Dedicating Their Budgets to Social Media [Infographic].

Social Media 254

Social Media Meeting Campaign News 254

Pam Moore

JUNE 14, 2017

Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on.

Training 166

Training Authentication Social Networking Resources 166

Mindjumpers

JULY 4, 2012

According to the model below (presented in HubSpot’s marketing stats white paper ), Facebook drives the conversions for B2C. 73% of smartphone owners access social networks through apps at least once per day: Social is mobile.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Pam Moore

JULY 17, 2017

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.

Social Media 167

Social Media Marketing Training Analysis 167

Webbiquity SMM

NOVEMBER 6, 2013

Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 191

B2B Research Newsletter Conference 191

Webbiquity SMM

MAY 23, 2011

Common objectives for B2B social media marketing efforts include: • Increased brand awareness (e.g., Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). Expanded social media following (e.g., White paper downloads.

B2B 192

B2B Social Media Case Study Study 192

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 191

Social Media Content Vimeo Marketing 191

Webbiquity SMM

JUNE 25, 2012

Social Networking: whether on an individual or corporate account basis, a social network grows over time as credibility is established. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

Social Media 179

Social Media Vimeo Content Hubspot 179

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Take for example your classic white paper. Related posts brought to you by Yet Another Related Posts Plugin.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Bill Hartzer

MARCH 5, 2013

Make money on the internet by building up your social media influence. Build your own private social network by networking online with others. And the more influential you are, the easier it is to monetize your social media influence. Let me tell you exactly how to make money from your social media influence.

Influencer 146

Influencer Social Media Domain Name Klout 146

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook. 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167

Analytics Google Metrics Training 167

Buzz Marketing for Technology

AUGUST 10, 2011

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pam Moore

FEBRUARY 21, 2017

It is literally jam packed with the exact sizes you need to use for all of the top social networks including Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest and more! We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today!

Template 167

Template Templates Social Media Social Networking 167

Buzz Marketing for Technology

FEBRUARY 15, 2012

By assessing the potential “social lift” that social media can provide to your paid media initiatives, social analytics can help you commit the minimum effective spend needed to achieve the maximum effective return on media expenditures.

Process 205

Process Analysis Compete Data 205

Pam Moore

APRIL 22, 2017

84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. The Social Employee: Ignite Your Employee to Brand Advocates. 8 Steps to Develop a Social Business Plan (white paper).

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. You need to dig in and learn the social networks. How will you measure success?

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

AUGUST 7, 2017

It is also not just a matter of using the right tools to make your videos look good or learning how to play the newsfeed algorithms on all of the top social networks. Increase sales by generating more leads using social media to nurture relationships. 15 Tips to Zoom Your Online Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. Bottom line is what seems like logical conclusions can sometimes be illogical on social networks like Facebook!

Facebook 146

Facebook Posterous Applications Analysis 146

Pam Moore

APRIL 24, 2017

The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. The Social Employee: Ignite Your Employee to Brand Advocates. 8 Steps to Develop a Social Business Plan (white paper). How to Subscribe to Social Zoom Factor Podcast .

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JULY 13, 2017

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How to Develop a Social Business Strategy (podcast). Audience Analysis Worksheet

Strategy 165

Strategy Twitter How To Training 165

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Running a social media program without metrics is like driving a car with no gauges. Make the action fit the content. Experiment.

Social Media 184

Social Media B2B Exercises Hubspot 184

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Once you’ve made a video, you likely share it on social networks and wait for the views to roll in. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. It’s a massive win for your content strategy.

Video 166

Video Marketing B2B eBook 166

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Pam Moore

NOVEMBER 23, 2017

Not only do you learn the foundations of online marketing, content marketing and how to build your own audience based marketing plan, you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing Training 165

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Pam Moore

OCTOBER 9, 2017

Using different communication mediums and social networks to tell brand stories. Digital Body Language: 105 Factors Impacting Your Brand (white paper). 5 Ways to Humanize Your Brand with Data and Social Insights. How to Subscribe to Social Zoom Factor Podcast . Why you must know your audience. SoundCloud.

Brands 166

Brands Small Business Communities Mobile 166

Laurel Papworth

APRIL 27, 2010

I’m about to install and muck around with Open Atrium as an social network intranet product for a client. It’s based on social networking software Drupal, and is free to download: Social Intranet Open Atrium. White Paper: Social Networking Primed To Go Mobile (0).

Social Networking 70

Social Networking Drupal Sharepoint Handbook 70

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Start with research: is your goal achievable? What’s the best way to accomplish it?

Conference 202

Conference Social Media SEO Marketing 202

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat.

LinkedIn 204

LinkedIn B2B Social Networking Groups 204

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. SOHO Networking. in Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

WebInKnow

SEPTEMBER 26, 2018

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content -- videos, podcasts, ebooks, white papers, photos, infographics, and much more -- and then have that information shared in social networks.

eBook 103

eBook Social Networking Organization Video 103