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So, as usual, I got to thinking about the shifts I think companies need to make in their socialmedia activities in the next year. Here are six shifts I hope to see in socialmedia use by business in 2012. My hope is that this will continue in 2012. Better objective-setting. Better objective-setting.
Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. Implications for SocialMedia.
Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. Using socialmedia for research. IABC 2012 Canada Business Communicators Summit: Win a pre-conference workshop pass for Nov. Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau.
Tweet Burson-Marsteller has conducted a survey examining the socialmedia activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global SocialMedia Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter accounts.
It’s that time again, time to bring all of my 2012socialmedia comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of socialmedia comics and cartoons that I created in 2011. Are You A SocialMedia Channel Changer?
The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in socialmedia thinking, issues and technologies. One highlight was Kelly Rusk’s session on using socialmedia for research. Three biggest myths of socialmedia.
Related posts: February 2012: Ottawa’s Twitter top 20. Garious List: Top 20 SocialMedia Posts – March 2012 (garious.com). @susandelacourt. snookca 77.6*. bambiblue. sherrilynne 75.5*. sungarrioch. nataliemaclean 75.5*. susandelacourt 75.5*. November 2011: Ottawa’s Twitter top 20. Related articles.
2012 was an exciting year in the socialmedia space. From the Nielsen SocialMedia Report for 2012. 8 Big SocialMedia Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating SocialMedia Statistics and Figures From 2012. Seriously obsessed.
But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused. What do think are the highlights of the visual web 2012? Facebook Timeline.
Ottawa's top tweeters for 2012. Please also feel free to leave a comment to suggest other profiles you think should be included. If your profile is featured on this and you want to maintain or boost your position, get your followers involved by asking them to vote for you. View more lists from Sherrilynne Starkie. Search plus your world.
InSitesConsulting recently released a report of the status of socialmedia in 2012 with more than 2.000 facts & figures about socialmedia in 19 countries. See the full SlideShare report here: SocialMedia around the World 2012 by InSites Consulting. Implications. Implications.
With 92% of companies now incorporating socialmedia into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from socialmedia marketers? 25 SocialMedia Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).
Naturally, Twitter tends to be among the first choice of socialmedia platforms that brands decide to engage in. Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011.
Tweet 2011 was a great year for socialmedia where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge.
Tweet Recently, a report called “How Marketers Are Using SocialMedia To Grow Their Businesses” was released by SocialMedia Examiner. The report uncovers the “who, what, where, when and why” of socialmedia marketing. Here are two charts that show the responses.
Though socialmedia marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in socialmedia over the next couple of years? SocialMedia Stats and Demographics. Socialmedia and blogs reach 80% of all U.S.
What a year was 2011 for socialmedia and marketing! I watched and experienced first-hand the marketing and socialmedia landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, socialmedia needs to be INTEGRATED into your overarching marketing plan.
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey.
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Since OA already has a robust socialmedia presence, our task was not to add to its socialmedia plan, but to supplement it via blogger outreach. The project.
Many companies are considering if and or how to integrate socialmedia channels into call centre communications. Considerations include: enabling socialmedia in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. VISIT MY FACEBOOK PAGE.
How can you make sure your company’s socialmedia policy doesn’t run afoul of employment law? What under-utilized site has been called a “socialmedia powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? SocialMedia Marketing Guides and Tips.
February 17: this week in socialmedia. Ottawa’s Twitter top 20 for 2012. 17 essential socialmedia guidelines to follow. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. October’s most popular posts. Click here to start to receive my newsletter.
My thinking around socialmedia has evolved. As has socialmedia. In 2012, I was working at Accenture. At each place, my sole focus was on SocialMedia. So what determines socialmedia success in any organization? A lot has changed since I first had the idea, including myself.
And while much has already been written about the campaign, including this terrific Forbes piece on socialmedia lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1. ” Kony 2012 did that in spades. 5 Lessons for Nonprofits from Kony 2012.
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on socialmedia. Stacey is flat-out awesome: SocialMedia Manager for Vocus/PRWeb as well as serving her country as a U.S.
Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their socialmedia marketing tactics. Things move fast in socialmedia. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities.
Tweet Recently, Awarness Inc released a report called The State of SocialMedia Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of socialmedia in 2011 and expectations from 2012, based on this survey. Monitoring.
Related posts: Women in socialmedia. It is the first film featuring Bond to be directed by a woman. Male PRs twice as likely to earn 50K+. Why give women equal pay? Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the socialmedia universe, analyse the trends and make the strategies. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base.
AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that socialmedia can really move people. Related posts: Socialmedia: how to handle feedback.
After a brief absence (December and January) the Ottawa Twitter top 20 makes its return. I started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).
I’m looking forward to getting stuck into a bunch of books that have been on my “to read” list for a while – books like Humanize , Predictably Irrational , Here Comes Everybody , Empowered , SocialMedia ROI and the The Hunger Games Trilogy. Image: kwerfeldein on Flickr).
At the least, there’s no doubt that social adds a layer and an element to our memories. Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. Big shoutout to Mashable and The SEO Company.
SXSW is a sizzling hub for the rising stars of socialmedia. Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the socialmedia ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Transparency of Community.
“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about socialmedia never. SocialMedia Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use socialmedia channels in some way as part of their daily business. But his message holds true anyway.
There is no doubt that 2012 is going to be THE year of socialmedia. Hand socialmedia activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in socialmedia. Fail to put any measurement plan in place.
Tweet An aspect of socialmedia that is often overlooked, is its role in the evolution of storytelling. Socialmedia have made us all to storytellers. Telling a story about ourselves through socialmedia plays a crucial role not only the way others perceive us, but also, interestingly, how our own lives are preserved.
Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a socialmedia conference (duh). That doesn’t mean there’s no place for socialmedia, though – far from it. Listen and learn.
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on socialmedia platforms refers to the need of an intensified focus on use of mobile devices in daily life of socialmedia. The socialmedia market it gearing up.
Norway is one of the leading countries of socialmedia usage. The Norwegian socialmedia and Internet users. 78% of the internets users were online on a daily basis and 28% visited a social network daily. Twitter: There are about 252,202 Norwegian users of Twitter (January 2012). As of 2012, 47.3%
I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout socialmedia star of 2013. Similar Posts: 3 Ways To Great Social Content. 10 SocialMedia Trends for 2013 – Get Started!
But the term “Socialmedia” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the socialmedia marketing landscape as of today. Similar Posts: Google Analytics Unveils a Set of Social Reports. If you know which ones to use when, that is.
Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on socialmedia platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Infographic].
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