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Nielsen Related Topics 
Laurel Papworth
APRIL 11, 2021
Social Media News with Laurel Papworth – We look at TikTok Influencers, Nielsen and Twitter, Holocaust #ItStartedWithWords campaign, and more! Australia #socialmedia #News #qanda.
52 
Social Media Today
APRIL 13, 2022
CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.
164 
Social Media Today
MAY 30, 2023
The study conducted with Nielsen showcases the performance of Meta's video formats, including Reels and short clips.
147 
Social Media Today
JANUARY 10, 2022
TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.
198 
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
134 
Audiense
JULY 21, 2020
Specialist in innovation and process optimization, he has worked at Nielsen, Mediametrie, Worldpanel, TNS y GfK. This is a guest blog written by Bruno Colin, CTO at Strategir , mentor in Market Research and Data for more than 30 years. ESOMAR Council member for 4 years. Connect with him on LinkedIn.
113 
Mindjumpers
JUNE 12, 2013
Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ). What do you think? Take part in the discussion on Twitter by using the hashtag #futureagency. >
244 
Convince & Convert
AUGUST 28, 2013
In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.
137 
Ignite Social Media
FEBRUARY 11, 2021
Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”
171 
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. 8 Big Social Media Disasters of 2012. Seriously obsessed.
241 The Realtime Report
DECEMBER 7, 2012
Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek.
181 
The Realtime Report
APRIL 7, 2014
Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET). Any social media updates that we missed?
176 
Ignite Social Media
JULY 25, 2018
A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Social media measurement has been a hot topic for many years. Ranking Digital Media Channels.
97 
Sherrilynne Starkie
FEBRUARY 23, 2013
Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.
389 
Mindjumpers
APRIL 11, 2012
Learnings from internal data: While explaining the importance of social data, Jonas Klit Nielsen explains, “the key to measuring social marketing effectiveness lies in the marketers’ ability to analyze content-to-conversation performance, measuring impressions, reach, frequency, community growth, engagement, virality and share-ability.”
268 
Sherrilynne Starkie
AUGUST 29, 2018
A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Quality journalism is good for everyone especially those of us working in the media industry. Podcasting continues upward trend. Podcasting popularity continues to rise.
170 
Mindjumpers
AUGUST 1, 2011
AOL and Nielsen Online content sharing report 2011. In their April 2011 report, “Content is the Fuel of the Social Web,&# AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online.
262 Mindjumpers
JANUARY 7, 2013
In addition, as pointed out in Nielsen’s Social Media Report for 2012 , consumers not only spent more time accessing Twitter in 2012 than they did in the previous year. They are also increasingly accessing published custom content on the PC site, mobile app and mobile web page more often than any other site besides Facebook.
262 
Webbiquity SMM
OCTOBER 13, 2010
Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Budget: We don’t need no stinkin’ budget. Share this on Technorati. Tweet This!
202 
Mindjumpers
MARCH 28, 2012
At Mindjumpers, our CEO Jonas Klit Nielsen is an active blogger as well as tweeter. This not only reinstates the consumer faith in the company, but also makes the CEOs more aware of social media as a domain to share opinions. He loves to share his experiences and opinions on the latest topics in social media.
272 
Waxing UnLyrical
NOVEMBER 20, 2018
Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally. After leaving Nielsen in 2016, Dan joined the boards of IRIS.TV, an AI-powered video content recommendation engine, and Discuss.IO, a digital video-enabled qualitative consumer research platform.
140 
Ignite Social Media
MARCH 18, 2024
Dave shared that they use an array of tools and partners for in-depth measurement and insights, including: Social media management platforms like Sprout Social and in-app analytics Customized spreadsheets for tracking engagement over time Inflcr for tracking and content distribution software Nielsen for branded content measurement Player marketing (..)
96 
Convince & Convert
APRIL 2, 2014
A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.
162 
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.
120 
Mindjumpers
JANUARY 4, 2012
Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
228 
Twist Image
SEPTEMBER 22, 2012
Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.
95 Mindjumpers
MARCH 21, 2011
I met the two founders, Nikolaj Hald Nielsen and Eric Lagier at the Hilton here in Austin on a warm and very busy day to see how things were going, since Mindjumpers wrote about their platform a few weeks ago. Founders of Memolane: Eric Lagier and Nikolaj Hald Nielsen. Visit Memolane here – or watch their video.
218 
Mindjumpers
DECEMBER 23, 2010
Jonas Klit Nielsen. We hope that we have fulfilled our wish of sharing insights, information and knowledge with you – our reader – and we are extending our gratitude to everybody that is sharing our blog posts with their network. To all a big thanks – and a wish for a very Merry Christmas!
222 Mindjumpers
SEPTEMBER 12, 2012
In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Businesses need to transform themselves into publishers and develop the processes, technology and employees to deliver highly relevant content at scale in order to obtain success.
242 
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. That’s the good news. It Depends.
149 
Webbiquity SMM
MAY 6, 2014
Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.
155 Mindjumpers
JANUARY 6, 2012
Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” Yet an average of just 43% said they had a formalized strategy roadmap that addresses how social will meet specific business goals. 5 Key Reasons for Reading this Report!
Mindjumpers
AUGUST 1, 2012
Talking to Rasmus Moller-Nielsen, CEO of Komfo, these strategic alliances will be the future for social media management platforms: “We are convinced that social media management platforms won’t even be an independent category in just 2-3 years time. Though no official statement has been made yet, Moller-Nielsen confirms the alliance.
Ignite Social Media
JULY 15, 2021
Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience. When advertising on Snapchat, you can create custom audiences based on third-party data.
161 
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.
269 
Mindjumpers
FEBRUARY 13, 2012
I talked with Jonas Klit Nielsen (CEO & Founder of Mindjumpers) about his thoughts on being invited to be a part of the jury. The jury for Bees Awards will together identify the best marketing efforts within social media, over the past year and with that define standards and best practices for the future.
167 Twist Image
MARCH 20, 2013
As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). What are we going to do about it? enewsletter. marketing charts.
111 
Social Media Strategies Summit
JUNE 8, 2023
RESULTS : A Nielsen Catalina Solutions study discovered that the campaign drove a near-9% increase in in-store sales for RXBAR, along with a 7.5% Instead, the ad prompted viewers to “learn more” about RXBAR’s products by visiting the company’s website. upturn across the brand’s whole product portfolio.
130 Harp Interactive
APRIL 27, 2010
Nielsen reported that in January, U.S. More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.
343 
Mindjumpers
DECEMBER 14, 2011
Our CEO Jonas Klit Nielsen, has also contributed his predictions as a consultant within social media to give his input on what to expect of 2012, where he talks about the expected growth of social media channels, role of social data and social mobile among other things.
180 Mindjumpers
NOVEMBER 8, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
172
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