Audiense

AUGUST 4, 2017

Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years. Through the power of influencer marketing brand expansion is well within reach. These are the conversational influencers.

Influencer 130

Influencer Tourism Marketing Eventful 130

agora pulse

APRIL 4, 2017

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. This new take on word-of-mouth marketing can be incredibly effective. Not doing your research on the influencer.

Influencer 135

Influencer Marketing ROI Metrics 135

Ignite Social Media

APRIL 13, 2017

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. That means you’ll have better access to the most pertinent daily news, important voices, and influencers, all based on your professional industry and interests. Trending Storylines. Contact us , we’d love to chat.

Trends 126

Trends Social Media Apparel Compete 126

agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. What Is a Micro-Influencer? The parameters that define a micro-influencer can fluctuate depending on who you ask.

ROI 186

ROI Influencer Authentication Hashtag 186

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? And in truth, there’s no exact science to figuring out how much you should pay influencers, as one social media executive explained to Digiday: “We have no idea what to pay them. I’m like you.

Cost 112

Cost Influencer Social Media Marketing 112

Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. A Nielsen Fanlinks survey showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. Top 5 Content Marketing Influencers and Experts are women.

Content 170

Content Marketing Nielsen Badge 170

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. Email Marketing. And 23% say that lead generation is the topmost benefit of email marketing. Content Marketing. Social Media Marketing.

B2B 226

B2B Brands LinkedIn Influencer 226

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer” is not.

Influencer 145

Influencer Trends Marketing Guidelines 145

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing.

Team 171

Team Marketing B2B Eventful 171

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. This suggests that Instagram—not Snapchat—is the platform of the future for marketers. Instagram—not Snapchat—is the platform of the future for marketers. Apparently, Snapchat is fine with this exodus of influencers.

Instagram 162

Instagram Marketing Analytics Influencer 162

Buffer Social

MARCH 9, 2017

Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more.

Conference 112

Conference Social Media Price Forums 112

Convince & Convert

SEPTEMBER 6, 2017

That’s the question social media marketers are asking these days about the little blue bird. No doubt, Twitter remains a conversation platform for media and influencers. Thus, according to RivalIQ’s 2017 Social Media Benchmark Report , a tweet to 10,000 followers will, on average, generate 4.9 Click To Tweet.

Twitter 112

Twitter Consultant Social Media Management Engagement 112

Meltwater

AUGUST 19, 2018

Influencer marketing has become increasingly popular as a marketing and PR strategy. The market is estimated to be worth $2 billion in 2017 and set to reach $10 billion by… Read More >>>.

Influencer 130

Influencer How To Strategy Marketing 130

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Template 167

Template Templates Trends Content 167

Razor Social

DECEMBER 20, 2017

The most shared articles on the list feature tips/commentary from influencers and industry experts. People love reading about marketing tools! So, here’s a look back at what our readers kept clicking and sharing in 2017. You can expect great performance from an article that features advice from 45 influencers!

Curation 95

Curation Influencer Analytics LinkedIn 95

Audiense

SEPTEMBER 6, 2017

Instead of the traditional approach of using renowned TV composers why not venture into the world of influencer marketing and identify a relevant micro-influencer ? Monitored from May 22 to September 4, 2017. The post Twin Peaks 2017: Using the data to create the next big TV sensation appeared first on Audiense.

Data 115

Data Film Influencer Report 115

Ignite Social Media

DECEMBER 21, 2017

Thanks to our team of social media pros who are always learning what’s new in the industry, we’ve written hundreds of blog posts in 2017. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Social Media Management 92

Social Media Management Instagram Buy Analytics 92

Waxing UnLyrical

APRIL 18, 2019

In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology. I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. See the picture below.) View this post on Instagram.

Communities 174

Communities Influencer Brands Class 174

Ignite Social Media

JANUARY 12, 2018

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. If you thought 2017 was the year of video, think again. More Video.

Strategy 138

Strategy Social Media CPC Influencer 138

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

Consultant 100

Consultant Skills Research Industry 100

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 253

Social Media Management Skills Social Media Metrics 253

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Those are my thoughts.

B2B 147

B2B How To HootSuite Statistics 147

Audiense

MARCH 14, 2018

We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. — Audiense (@AudienseCo) October 25, 2017. I pulled up the report on the conversation from IWD 2017 and analysed how the audience had evolved over the past year. — Audiense (@AudienseCo) March 8, 2018.

Comparison 90

Comparison Influencer Report Film 90

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). If you’re a marketer though, it has a more serious purpose because it’s a valuable tool for driving traffic to your blog, website or landing page. Influencer Tip. Influencer Tip.

Twitter 153

Twitter How To Hashtag Domain Name 153

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Influencer 112

Influencer Social Media How To SEO 112

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. 5 Social Media Tactics for your Holiday Marketing Strategy. Ad Channel Influence by Generation. Key Takeaways.

Social Media 166

Social Media Strategy Marketing Retail 166

Ignite Social Media

FEBRUARY 22, 2017

Celebrities and influencers alike are also flocking to Instagram, due to their amassed following and visibility for both personal and promotional posts on the platform. The post Snapchat, will it decrease in 2017? And that just might be the straw that breaks the camel’s – or the ghost’s – back. Has Instagram won over Snapchat?

Instagram 110

Instagram Comparison Influencer Platform 110

Ignite Social Media

FEBRUARY 15, 2018

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. Honored on The Root 100’s List of the Most Influential African Americans for 2017, Marie is the Editor and Chic for the blog established in 2008. Check them out. Husband and Wife for Life. The Curvy Fashionista.

Influencer 108

Influencer Fashion Travel Sample 108

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 209

Social Media Marketing Team Upcoming 209

Ignite Social Media

JANUARY 24, 2017

The world of food influencers continues to grow and as we continue on with 2017, we thought it was time to provide some of our favorites to follow. If not, hope we inspired you to try a new recipe or enlist an influencer to make one for your brand. Hopefully this didn’t make you too hungry or that you read this after eating.

Influencer 60

Influencer Delicious Blogger Instagram 60

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023. You’re not alone.

Influencer 122

Influencer How To HootSuite Trends 122

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram.

Influencer 69

Influencer Instagram Tips Marketing 69

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. Influencers? When did influenceing the influencers become a thing? I just plucked the relevant stuff as it was written on the pages. You decide. January 2016. What works?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Oktopost

JUNE 2, 2022

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Meet Shoshana Kordova, Director of Product Marketing at Datarails. Catch all episodes here.

Products 127

Products Twitter Marketing Real Estate 127

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Groups Groups Tools Brands 179