Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Brands HootSuite Policies 107

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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Ignite Social Media

DECEMBER 19, 2017

Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. Social Ads Should Still be Social. Ad Doesn’t Equal UGC.

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Social Media UGC Paid Search Hashtag 107

Pixlee

DECEMBER 4, 2017

2017 has seen its share of buzzwords and phrases, but perhaps none have been bandied about as brazenly as artificial intelligence. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Dynamic Display. Tweet us your thoughts at @Pixlee.

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Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Lowe’s.

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Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness.

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

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Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly. The Benefits of Social Media Scheduling.

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Social Media How To Publishing LinkedIn 95

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). billion in 2021.

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Ignite Social Media

JULY 18, 2017

Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Posted by Visit The Outer Banks on Sunday, March 12, 2017. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. Show Fans the Perks of your Product.

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Activities Brands Banking UGC 123

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Always Consider Your Audience First. Be Authentic.

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Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 112

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Campaign UGC Apparel Content 67

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 5 Glossier. glossier / 1.6 million followers.

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Instagram Brands UGC Travel 146

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. ArtLens delivers a personalized experience across devices.”.

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agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. ArtLens delivers a personalized experience across devices.”.

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Social Media Management Social Media Curation Eventful 66

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). Its popularity has spread far and wide. Let’s lay it on the table.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Breckenridge.

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UGC Brands Apparel Content 59

Pixlee

FEBRUARY 23, 2018

Social Media. Not surprisingly, social media platforms will continue to play an important role in customer acquisition. Some advice for creating social media awareness for brands include: Identifying a target platform. Expect to see user-generated content (UGC) become even more common in 2018.

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Retail Trends UGC Authentication 55

Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. UGC Aggregator at the Venue. Behind-the-Scenes Coverage.

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UGC Aggregator Fashion Eventful 60

agora pulse

OCTOBER 30, 2018

It’s been a busy few months since we published a Social Media Lab review here on the main blog! In late 2017, Twitter launched something called Twitter Promote. GO HERE to read the full experiment or listen below: A Quick Study on User Generated Content on Instagram (UGC). What is the Social Media Lab?

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. When they noticed that massive amounts of content with the hashtag #SeeAustralia were being shared on social media, they realized it was a great opportunity to bring travelers into the conversation.

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Campaign UGC Content Tourism 43

Pixlee

NOVEMBER 17, 2021

Take Advantage of User-Generated Content (UGC) Galleries. Not only does showing UGC shared on social media or directly uploaded by your existing customers show your site visitors you’re celebrating your brand community, but it also serves as inspiration to help them find a product that might match their needs.

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The Realtime Report

FEBRUARY 16, 2017

Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. 2017 Forecasted Influencer Marketing Spending. Taking a look ahead to 2017, there will be an uptick in investment in influencer marketing. – Content Trends.

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Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017.

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UGC Brands Content Instagram 60

Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

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Sprout Social

JANUARY 20, 2017

Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. — Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC!

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Travel Industry Geotagging Content 40

Sprout Social

JANUARY 27, 2017

More and more brands are incorporating company culture into their social strategies. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy.

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Pixlee

SEPTEMBER 3, 2020

In 2017, Nike was recognized for introducing a hijab designed expressly for Muslim women athletes, and in 2019, the brand launched a new line of swimwear also designed for women who wear a hijab. Include a wide range of voices and experiences in ads, on social media, and in product images.

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Pixlee

MAY 21, 2020

According to eMarketer, social ad spending is predicted to increase to $43 billion this year — an increase of 20%. Social video ads will count for roughly one-third of US digital video ad spending in 2020. Public Social Feeds Matter Now More than Ever. The Brands Using Paid Social Have Changed. And for good reason, too.

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Later

SEPTEMBER 22, 2019

A post shared by Later: Social Media Scheduler (@latermedia) on Mar 11, 2019 at 9:23am PDT. Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . In an age when social media is muttered as a curse I would like to say thank you.

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Instagram UGC Curation Apple 81

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. The breakdown of social media projects.

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Social Media Social Media Management Project Marketing 40

Pixlee

OCTOBER 24, 2018

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). The holidays are a great time to finally give customers what they want: a business that helps push social issues forward.

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Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags? hashtags per brand post.

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Sprout Social

AUGUST 12, 2020

But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Take a page from Nike’s book and make use of UGC and on-screen text. Memorable.

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