Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Fortunately, so is Hootsuite.

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Template Templates Social Media Guidelines 145

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Lowe’s.

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Examples Social Media Marketing UGC 112

Ignite Social Media

DECEMBER 19, 2017

Here’s a quick round-up of what we learned in social media this year: Stories Aren’t for Everybody. is that stories have a home in social media as a means of capturing your audience through rich, engaging, storytelling style content. Social Ads Should Still be Social. Ad Doesn’t Equal UGC.

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Social Media UGC Paid Search Hashtag 109

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. — Delta (@Delta) July 16, 2017. Ah, August.

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Social Media Airlines UGC Campaign 87

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Facebook.

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Social Media Brands Content Real Estate 128

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. When you make social media scheduling a priority, you plan for the future and stay one step ahead in an industry that changes so quickly. The Benefits of Social Media Scheduling.

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Social Media How To Publishing LinkedIn 105

Hootsuite

OCTOBER 19, 2023

Looking for inspiration for your Black Friday social media posts? From creative graphics and catchy captions to engaging videos and influencer collaborations , use these ideas and examples to make your Black Friday social media posts stand out. Bonus: Check out the weirdest holidays to celebrate on social media. #1

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Examples Social Media Instagram UGC 125

Ignite Social Media

JANUARY 11, 2017

This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. Map out in writing the next 10 steps to get your social media on track this year, and you’ll be reaping that ROI before you know it. What are your social media goals?

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Social Media Strategy UGC Energy 60

Ignite Social Media

JULY 18, 2017

Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Posted by Visit The Outer Banks on Sunday, March 12, 2017. Consider using influencers or UGC (User Generated Content) to show off your product or service all year round. Show Fans the Perks of your Product.

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Activities Brands Banking UGC 125

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

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Campaign Social Media Metrics Trends 112

Hootsuite

MARCH 2, 2023

Social media does a great job of building brands and connecting businesses with their customers. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media. For marketers, brand safety is most relevant when running social media ads.

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Social Media Brands HootSuite Policies 114

Keyhole.co

DECEMBER 7, 2020

Social commerce makes that happen by allowing shoppers to finish buying things directly through social media. In this post, you’ll discover what social commerce is and why you need it in your social media marketing strategy. What is social commerce? Let’s discuss how each of these work?

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Social Media UGC Hashtag Instagram 80

The Realtime Report

FEBRUARY 16, 2017

Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. 2017 Forecasted Influencer Marketing Spending. Taking a look ahead to 2017, there will be an uptick in investment in influencer marketing. – Content Trends.

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Video Retail Influencer YouTube 131

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Marketing your product to Gen Z needs to feature user-generated content (UGC). Its popularity has spread far and wide. Let’s lay it on the table.

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UGC Hashtag How To Meme 139

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code. 

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Examples Campaign Discount Marketing 132

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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UGC Trends Marketing Curation 41

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. The sports apparel brand can also leverage these photos directly on social media platforms.

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Campaign UGC Apparel Content 67

Ignite Social Media

FEBRUARY 7, 2017

While some may think of social media marketing as, “playing on Facebook all day,” those of us in the industry know that it’s so much more than that. From content, to community management, to strategy & metrics, there are many important facets to social media. Always Consider Your Audience First. Be Authentic.

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Social Media Content Authentication UGC 60

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness.

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Hashtag Campaign Committee Apparel 45

agora pulse

OCTOBER 30, 2018

It’s been a busy few months since we published a Social Media Lab review here on the main blog! In late 2017, Twitter launched something called Twitter Promote. GO HERE to read the full experiment or listen below: A Quick Study on User Generated Content on Instagram (UGC). What is the Social Media Lab?

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Review Hashtag UGC Instagram 89

Buffer Social

MAY 9, 2016

For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

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Instagram UGC Content Hashtag 76

Pixlee

DECEMBER 4, 2017

2017 has seen its share of buzzwords and phrases, but perhaps none have been bandied about as brazenly as artificial intelligence. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Dynamic Display. Tweet us your thoughts at @Pixlee.

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UGC Metadata Marketing System 40

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. ArtLens delivers a personalized experience across devices.”.

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Social Media Management Social Media Curation Tumblr 66

agora pulse

SEPTEMBER 26, 2019

So, what does this art experience have to do with social media? After all, at the heart of social media, we craft stories and engage our audience. A post shared by Cleveland Museum of Art (@clevelandmuseumofart) on Dec 6, 2017 at 11:56am PST. ArtLens delivers a personalized experience across devices.”.

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Social Media Management Social Media Curation Tumblr 66

Ignite Social Media

FEBRUARY 27, 2017

In the world of social media marketing, it’s a misconception that we’re always hidden behind our computer screens scouring social channels 24-7. Every so often, we get the opportunity to support our client’s event activations via social. UGC Aggregator at the Venue. Behind-the-Scenes Coverage.

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Aggregator UGC Fashion Eventful 60

Pixlee

FEBRUARY 23, 2018

Social Media. Not surprisingly, social media platforms will continue to play an important role in customer acquisition. Some advice for creating social media awareness for brands include: Identifying a target platform. Expect to see user-generated content (UGC) become even more common in 2018.

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Retail Trends UGC Authentication 55

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Breckenridge.

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UGC Brands Apparel Content 59

Talkwalker SM

JUNE 2, 2016

Social media users decide when, where, and how they want to engage with brands. But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017.

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UGC Brands Content Instagram 60

Sprout Social

AUGUST 12, 2020

But success in the market doesn’t always translate to success on social. Consumers and social marketers agree that a brand’s social media presence stands out from the competition when it’s creative , memorable and impactful. Take a page from Nike’s book and make use of UGC and on-screen text. Memorable.

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How To Apparel Influencer Proposal 144

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. — Netflix US (@netflix) December 11, 2017.

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Brands HootSuite Instagram Library 112

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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UGC Content Instagram Hashtag 60

Buffer Social

JULY 16, 2018

In our latest episode of The Science of Social Media , we’re exploring tons of detailed tips, strategies, and best-practices for how businesses can sell on Instagram like the pros. Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Let’s dive in!

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Instagram Strategy Tips How To 79

Pixlee

MAY 21, 2020

According to eMarketer, social ad spending is predicted to increase to $43 billion this year — an increase of 20%. Social video ads will count for roughly one-third of US digital video ad spending in 2020. Public Social Feeds Matter Now More than Ever. The Brands Using Paid Social Have Changed. And for good reason, too.

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Sentiment B2B HootSuite Retail 95

Later

JANUARY 30, 2019

Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content. A post shared by Free People Movement (@fpmovement) on Nov 19, 2017 at 7:50am PST. Collect User-Generated Content (UGC). But how do Instagram hashtags work? View this post on Instagram.

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Hashtag Instagram Travel Communities 111

Pixlee

SEPTEMBER 3, 2020

In 2017, Nike was recognized for introducing a hijab designed expressly for Muslim women athletes, and in 2019, the brand launched a new line of swimwear also designed for women who wear a hijab. Include a wide range of voices and experiences in ads, on social media, and in product images.

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Brands Content Authentication Campaign 77