Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. A post shared by Halo Top Creamery (@halotopcreamery) on May 22, 2017 at 10:30am PDT. So far they’ve avoided any major scandals and have actually had more positive publicity in 2017.

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Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent.

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Pixlee

JULY 23, 2021

That’s where user-generated content (UGC) comes in. 84% of millennials report that UGC on company websites influences what they buy. By using UGC, brands can not only revolutionize the no-contact shopping experience but increase their reach and sales, too. . The best part? It’s free content for brands. Live video shopping.

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Pixlee

NOVEMBER 13, 2018

In 2017, Cyber Monday spending in the US reached an all-time high of 3.36 Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. How does this translate to your holiday sales? Have more questions?

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agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Marketing your product to Gen Z needs to feature user-generated content (UGC). From fast food to gym (story of my life), Gym Shark is another brand rocking UGC on TikTok.

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Pixlee

DECEMBER 4, 2017

2017 has seen its share of buzzwords and phrases, but perhaps none have been bandied about as brazenly as artificial intelligence. Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Dynamic Display. Tweet us your thoughts at @Pixlee.

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Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Adidas – #ORIGINALis. Heineken – #OpenYourWorld.

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Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. We may be saying R.I.P. to Vine in 2017, but that doesn’t take away from the creative social media marketing campaigns we saw from brands in 2016. The lesson you can take from #ShareYourEars and similar campaigns is to activate your audience through UGC.

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Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 #uwamktg6 pic.twitter.com/ykwwVBX3XR — Charlotte Gibbs (@Charlottemg2000) March 22, 2021 Lush has also used Black Friday to show off their brand values, albeit slightly differently.

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Pixlee

SEPTEMBER 17, 2018

More than 15 million Instagram posts currently carry the #JustDoIt hashtag and much of this User-Generated Content (UGC) can help Nike spur social media followers and comments, additional inquiries into the brand, store visits, and sales. Pinterest, Twitter, and Facebook similarly feature positive #JustDoIt posts.

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Ignite Social Media

DECEMBER 19, 2017

Ad Doesn’t Equal UGC. As the value of user-generated content (UGC) rose this year (60% of consumers say user-generated content is the most authentic form of content) we also saw the FTC cracking down on influencers and required disclosures to let the public know they were paid for their opinions.

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Sprout Social

APRIL 5, 2017

— Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. UGC is a nice balance between promotional content and highlighting your fans. 'Oh, A post shared by Walt Disney World (@waltdisneyworld) on Apr 4, 2017 at 8:26am PDT. — Grubhub (@Grubhub) March 25, 2017.

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Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is Full of User-Generated Content (UGC). High-quality UGC is all the rage today among brands. You’ve come to the right place. . billion in 2021.

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Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands.

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agora pulse

OCTOBER 30, 2018

In late 2017, Twitter launched something called Twitter Promote. GO HERE to read the full experiment or listen below: A Quick Study on User Generated Content on Instagram (UGC). Our goal was to see if it truly increased engagement or if it was just superficial vanity. But does it actually deliver as promised?

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Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. Brand Marketing Watch-Outs: This feature received mixed reviews when announced in 2017, as many creators thought that YouTube needed to focus on other issues instead of “copying other social media.” Source: Facebook.

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Pixlee

FEBRUARY 23, 2018

Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. Expect to see user-generated content (UGC) become even more common in 2018. User-Generated Content.

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Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Ignite Social Media

FEBRUARY 27, 2017

Most recently, our team braved the Blizzard of 2017 and ventured up to the Big Apple for our client, Go Red For Women, where we covered the Red Dress Collection Fashion Show presented by Macy’s. UGC Aggregator at the Venue. Every so often, we get the opportunity to support our client’s event activations via social.

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Sprout Social

AUGUST 12, 2020

Take a page from Nike’s book and make use of UGC and on-screen text. According to our recent Brands Get Real report , 70% of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017. Luckily, limitations often lead to the most creative solutions. Memorable.

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Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

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Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

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Later

JANUARY 30, 2019

A post shared by Free People Movement (@fpmovement) on Nov 19, 2017 at 7:50am PST. Typically, “fans” of your business will use your branded hashtag to share relevant content with their followers — so they’re great for curating user-generated content (UGC). Collect User-Generated Content (UGC). Research Industry Leaders.

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Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . A post shared by Kim Kardashian West (@kimkardashian) on Jun 22, 2017 at 10:14am PDT. How to Use Instagram Carousel Posts #10: Roundup Your User-generated Content (UGC).

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Pixlee

MAY 21, 2020

While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

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Sprout Social

APRIL 11, 2017

Another advantage you with branded hashtags is the ability to get user-generated content (UGC). A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT. A post shared by McLaren Automotive (@mclarenauto) on Apr 9, 2017 at 11:19pm PDT. Community Hashtags.

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. This UGC encourages people to support the campaign to provide life-changing education. This gives them a leg up on the competition, as their UGC feels especially authentic. Under Armour.

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Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

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Sprout Social

JANUARY 20, 2017

— Keri Jaehnig (@kerijaehnig) January 18, 2017. — Keri Jaehnig (@kerijaehnig) January 18, 2017. SproutSocial A1: Definitely visual UGC! — CrowdRiff (@CrowdRiff) January 18, 2017. — CrowdRiff (@CrowdRiff) January 18, 2017. — Gabriela Cardoza (@CardozaGab) January 18, 2017.

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Pixlee

SEPTEMBER 3, 2020

In 2017, Nike was recognized for introducing a hijab designed expressly for Muslim women athletes, and in 2019, the brand launched a new line of swimwear also designed for women who wear a hijab. The campaign’s goal is “to unite and inspire people to take action in their communities” using the power of sport. .

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Sprout Social

JANUARY 27, 2017

. — Stephanie Zatyko (@ExperianDQSteph) January 25, 2017. — Martin Lieberman (@martinlieberman) January 25, 2017. — Josephine Borrillo (@70mq) January 25, 2017. — Jeff Higgins (@AnnaMariaSocial) January 25, 2017. — Jeremy Bond (@JeremyDBond) January 25, 2017. employerbrand #sproutchat.

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Pixlee

NOVEMBER 17, 2021

Take Advantage of User-Generated Content (UGC) Galleries. Not only does showing UGC shared on social media or directly uploaded by your existing customers show your site visitors you’re celebrating your brand community, but it also serves as inspiration to help them find a product that might match their needs.

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Sprout Social

JANUARY 2, 2019

Whereas 2017 saw a boom of live video and video-centric Stories on Facebook and Instagram, long-form social video saw a sort of resurgence in 2018. Empowering customers via user-generated content (UGC). Beyond serving as social proof , encouraging UGC makes it easier to fill out your own content calendar.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

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Sprout Social

MAY 12, 2017

Una de las mejores maneras de lanzar una campaña UGC (generada por el usuario) en instagram es gracias con etiquetas de marca. Remember to share pics of your pup using #dogsofwework—we'll choose the best ones for our 2017 calendar! ( etiquetas por cada publicación de la marca. De las etiquetas más usadas, 7 de 10 eran de marcas.

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Ignite Social Media

FEBRUARY 7, 2017

A video posted by Samsung Home Appliances (@samsunghomeappliances) on Jan 25, 2017 at 7:12am PST. We continue to see UGC perform extremely well on Instagram and the main reason for that is because it’s authentic to the channel. Be Authentic. Authenticity is crucial for having a successful social media presence.

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