Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). The significance of social media in the retail sphere has only amplified.

Retail 84

Retail Social Media How To UGC 84

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022. pic.twitter.com/h4arsxPzck.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

AUGUST 26, 2022

And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. If you look at how consumers choose what brands to buy, you’ll find that a large portion of their decision-making process has to do with authenticity and ESG factors (in addition to price and convenience, of course).

Loyalty 236

Loyalty Software Publishing Products 236

Buffer Social

DECEMBER 17, 2024

The season included guest appearances from some of the restaurant world’s most respected names, from Daniel Boulud to René Redzepi, adding authenticity to the culinary narrative. The Penguin offered us a nuanced exploration of ambition, loyalty, and the quest for control in a world where morality is often blurred.  

Social Media 109

Social Media Film Sports Reddit 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. in 2022 proved the success of two unlikely duos.

Examples 143

Examples Influencer Campaign Marketing 143

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty.

Brands 138

Brands Sentiment How To Analysis 138

Sprout Social

OCTOBER 13, 2022

*. *other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021.

How To 145

How To UGC Authentication Campaign 145

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 143

Strategy Brands Content UGC 143

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. — Dunkin' (@dunkindonuts) April 1, 2022. Since launching their brand partnership with Dunkin’ on March 30, 2022, 21% (12.9

Collaboration 106

Collaboration Brands Loyalty Campaign 106

Ignite Social Media

JUNE 14, 2023

Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing tool that can help you tap into the trust and authenticity that modern consumers crave.

Hashtag 159

Hashtag Social Media Strategy UGC 159

Sprout Social

JULY 12, 2022

Customer loyalty and attrition. Today, June 21, 2022, Cloudflare suffered an outage that affected traffic in 19 of our data centers. — Cloudflare (@Cloudflare) June 21, 2022. Slack’s response to an outage (2022). — Slack (@SlackHQ) February 22, 2022. — Slack (@SlackHQ) February 22, 2022.

Examples 136

Examples Brands Reputation Sentiment 136

Sprout Social

OCTOBER 3, 2022

They cultivate authentic communities and build unique personal brands, some even reaching celebrity status. — Taylor Lorenz (@TaylorLorenz) September 20, 2022. Marketers and consumers both cite that the most important qualification for creators is their experience with the product, followed by their authenticity.

Strategy 129

Strategy Brands Content Social Media Management 129

Sprout Social

MARCH 20, 2023

In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. According to The Sprout Social Index 66% of consumers say short-form video is the most engaging type of social content in 2022.

Buy 135

Buy Video How To Templates 135

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. They’re also seeking authentic interactions on their favorite social platforms. — Patagonia (@patagonia) December 13, 2022. — Nike (@Nike) October 28, 2022. Maintaining customer loyalty. pic.twitter.com/XepcCROJM1.

Reputation 98

Reputation Sentiment Nielsen Loyalty 98

Sprout Social

NOVEMBER 3, 2022

From August 17 to August 31, 2022, social volume increased 14,000%. In the wake of wage cuts, lay-offs and new team members (with less experience) being paid more, employees are questioning their loyalty to corporations. By quiet quitting work, people are silently protesting toxic company cultures. What is quiet quitting?

Team 123

Team Loyalty Report Collaboration 123

Buffer Social

DECEMBER 18, 2023

We went into 2022 determined to nail our online advertising strategy. And it paid off: In Q4 of 2022, we quadrupled our income from the previous year. I have ideas for creating slightly snarkier, more authentic ads for those platforms, and am excited to see the results. One of our most successful Facebook ads.

Social Media 137

Social Media Small Business Marketing Collaboration 137

Buffer Social

AUGUST 3, 2022

The more engaged and active your customer base is, the more brand loyalty you can expect in the long run. And it’s not just influencers, either. Many brands are also harnessing the power of online communities to better connect with their customers.

Small Business 110

Small Business Groups Groups Examples 110

Sprout Social

OCTOBER 17, 2022

Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. — Anna Brose, MSc (@alcesanna) June 15, 2022. x3 (@subvertquo) August 9, 2022. — Chewy (@Chewy) July 30, 2022. Karma is coming ?? ????x3 Tabasco.

Brands 129

Brands Fashion Eventful Hosting 129

Keyhole.co

MARCH 9, 2025

A high engagement rate shows that your audience is actively connecting with your brand, which is essential for building loyalty and trust. For instance, in 2022, paid ad spend on social media networks in the US surpassed $66 billion. Engagement Rate likes, comments, shares, and other interactions with your content.

Travel 52

Travel Analytics Social Media Engagement 52

Sprout Social

FEBRUARY 7, 2023

Employees are empowered to post authentically, while feeling confident they’re staying on-brand. In 2022, content shared through our Advocacy platform earned more impressions than all our social networks combined. For example, at Sprout, we reached almost $450,000 in earned media value in 2022, while Ivanti achieved more than $500,000.

Buy 112

Buy Curation Statistics Survey 112

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 125

Questions Banking Insurance HootSuite 125

Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. a hand painted canvas of our girl Prancer ??

Conversation 145

Conversation Review Marketing How To 145

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

Social Media 98

Social Media Content Airlines Authentication 98

Sprout Social

SEPTEMBER 1, 2022

While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty. This results in greater viewership and subscribers over time.

YouTube 138

YouTube Brands Communities Video 138

Sprout Social

SEPTEMBER 1, 2022

As brands report speaking on serious global issues like racial justice, LGBTQ+ rights, gender equality or public health , they’re facing new challenges of authenticity. Supporting the causes that matter to your existing customers can inspire brand loyalty and engagement. — adidas (@adidas) February 9, 2022. Your people.

Activities 104

Activities Brands Sports Embedding 104

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant.

Review 145

Review Brands How To Analysis 145

Hootsuite

JUNE 27, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Get all the must-know TikTok insights for 2022 in one handy infosheet. Yes—but exciting too.

B2B 122

B2B Trends Authentication Film 122

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? It’ll also help build community, foster loyalty, and increase customer retention. . These are your values.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

JANUARY 10, 2022

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion. Influencer Video Campaigns in 2022 . Why Influencer-Led Video Campaigns?

Influencer 52

Influencer Campaign Video UGC 52

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. TikTok’s authenticity reflects the new social media trend to shift away from glossy, staged content.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

AUGUST 16, 2023

According to Accenture , 82% of consumers aged 18-24 acquired a financial services product from a new provider in the past 12 months, proving that younger demographics are a growing market whose loyalty is up for grabs. Brands achieve this by creating meaningful connections with customers and advocates, and providing real-time customer care.

Social Media 98

Social Media Banking Brands Sentiment 98

Sprout Social

DECEMBER 20, 2022

— Peloton (@onepeloton) September 20, 2022. Your followers are more likely to forge emotional connections with people they relate to, and emotional connections lead to brand loyalty. Brands that do are considered more authentic, approachable and interesting. — Deloitte (@Deloitte) December 3, 2022.

Meeting 115

Meeting Team Social Media How To 115

Sprout Social

OCTOBER 19, 2022

— Sprout Social (@SproutSocial) July 27, 2022. The thing is—consumers trust content from creators because it feels authentic. However, you can drive brand loyalty even further if you pay them for it and allow them to be a part of future launches or campaigns. pic.twitter.com/5fPFA6fG2S. They’re everywhere.

Campaign 117

Campaign Content How To Influencer 117

Sprout Social

DECEMBER 19, 2023

In 2022, 77% of consumers reported expecting a response from brands within 24 hours—with 13% expecting a response in mere minutes, according to The Sprout Social Index ™. Leaders who don’t invest in solving some of these issues will be leaving money on the table and putting their customers’ loyalty up for grabs.

How To 132

How To Survey Social Media Management Training 132

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. Real people – like those that more than four-fifths of Gen Z want to see in brands’ photographs – spark a feeling of authenticity like no other, but influencers aren’t the only option if you want to take advantage of social proof. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

Communities 107

Communities Social Media Community building Groups 107

BeingOptimist

JANUARY 22, 2022

The structure and outline of your content must be clear and from authentic sources. This will help you provide authentically cited content for your website that will reach the widest possible audience. This will maintain the loyalty of your readers and improve the reputation of your website. Next Article.

Content 78

Content Tips Engineering Authentication 78