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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. It’s not.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

The extent of the limitation will depend on if the user opts-in or opts-out of this data collection. This is especially important when a user opts out of the data collection since Facebook will only report on one event (the highest priority event) after clicking the ad. Expect data relying on the pixel to be delayed and incomplete.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. It collects data that helps you track conversions from Facebook ads , optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website. Click Continue.

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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform.

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

Can Conversions API help replace the data lost from iOS 14 opt-outs? I don’t understand the 8-event limit related to Aggregated Event Measurement. Here’s a sampling of the questions that can be found there: When configuring events, some are displayed as “Hidden.” Why, and how do I get access to them? Is that per pixel?