The Social Media Hat
JANUARY 16, 2024
Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.
Jon Loomer
JANUARY 17, 2024
Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.
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Social Media Today
JANUARY 30, 2024
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
Ignite Social Media
JANUARY 22, 2024
With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content. However, many brands are hesitant to create a TikTok account. Either they don’t have the resources to maintain an active presence or they face restrictions from their global offices.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bill Hartzer
JANUARY 16, 2024
Is it possible to suffer a “negative” attack on a social media account or profile? Sure, it is. My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. In the past 24 hours, I’ve received reports of at least 81 of my personal Facebook posts be attacked–they have been reported to Facebook.
Oktopost
JANUARY 8, 2024
If you’ve ever been overwhelmed by all the data coming from social media, Oktopost’s latest update is about to change everything. Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Filled with the social metrics that matter most to your organization, the new Homepage experience consolidates all your reporting in one spot, ensuring a continuous pulse-check on you
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
JANUARY 10, 2024
Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.
Social Media Today
JANUARY 6, 2024
The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
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A beginner's guide to social media automation tools and getting automation right.
Buffer Social
JANUARY 16, 2024
Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.) This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.
The Social Media Hat
JANUARY 23, 2024
Exploring AI's impact on SMB marketing strategy and ethical considerations. The post Navigating the Future: AI-Powered Marketing Strategy for 2024 appeared first on The Social Media Hat.
Jon Loomer
JANUARY 31, 2024
One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.
Social Media Today
JANUARY 30, 2024
Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Sprout Social
JANUARY 24, 2024
LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. One strategy for driving growth and visibility on the platform is using the right hashtags. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.
BeingOptimist
JANUARY 29, 2024
Do you want to know about the best VPN for Portugal? Welcome, we will talk about so today. Portugal does not only have one VPN that stands as the best but also a bunch of VPNs that can get you encrypted information protection. For a country like Portugal which has a lot of censored content, you will need VPNs to access the restricted content. But in most cases, people understand that VPN is only used to access restricted content in one particular geographical area when it is so much more than th
Amy Porterfield
JANUARY 18, 2024
Listen on… Simple strategies for writing irresistible copy that helps sell your product instantly. My friend, I know your goal as an online business owner is to attract […] The post #645: How To Message Your Digital Product Or Service To Instantly Sell appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
JANUARY 31, 2024
Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
JANUARY 24, 2024
We’re entering a new era of ads optimization driven by broad targeting and automation. While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. How does Meta improve optimization to work in all situations? We also want a solution that is in line with Meta’s current philosophy and campaign creation flow.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Sprout Social
JANUARY 29, 2024
Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.
BeingOptimist
JANUARY 24, 2024
Living in Ethiopia and want to enjoy unrestricted access to the internet? Look no further! In this article, we will explore the best VPNs for Ethiopia that can help you bypass censorship, protect your online privacy, and unlock digital freedom. Table Of Contents Why Do You Need a VPN in Ethiopia? Factors to Consider When Choosing a VPN for Ethiopia The Best VPNs for Ethiopia Conclusion Why Do You Need a VPN in Ethiopia?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Amy Porterfield
JANUARY 30, 2024
Listen on… Here’s why it’s never too late to kickstart your side hustle and build your dream life. I hear way too many of my older Digital Course […] The post #648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond appeared first on Amy Porterfield | Online Marketing Expert.
The Social Media Hat
JANUARY 13, 2024
and when is writing NOT hard? The post What To Do When Writing Is Hard appeared first on The Social Media Hat.
Jon Loomer
JANUARY 22, 2024
You can’t keep doing this… Too many advertisers continue to use one ad account to manage all of their clients. This isn’t just a bad idea, it’s against Meta’s rules. Meta started making a big deal of this a couple of years ago. I even wrote a blog post about how it was becoming a greater focus of rules enforcement. Now we’re starting to hear that they’re taking this more seriously now.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
JANUARY 9, 2024
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.
BeingOptimist
JANUARY 15, 2024
Are you looking to add a touch of fun and creativity to your videos? With the advancements in technology, it’s now easier than ever to transform your videos effortlessly, all online and for free, with Vidnoz’s amazing video face swap online feature. In this article, we’ll introduce you to Vidnoz, a powerful online tool that allows you to swap faces in your videos seamlessly.
Amy Porterfield
JANUARY 9, 2024
Listen on… Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to […] The post #642: How We’re Increasing Profit Margins This Year (& How You Can Too)! appeared first on Amy Porterfield | Online Marketing Expert.
Hootsuite
JANUARY 2, 2024
Wanna build your LinkedIn network fast? Don’t wanna spend hours crafting connection request messages only to be left “pending” forever? Not to fear: all you actually need to do is comment on other people’s posts. But what kind of comments are best? Where do you leave them? What should you say? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your
Jon Loomer
JANUARY 8, 2024
On January 4, Google began its test to phase out third-party cookies , with the completion expected in the second half of 2024. What does this development mean for Meta advertisers? I am not a cookie expert. I wish I were. But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about.
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