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Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. It’s the Facebook event parameters that provide the power of granular reporting and targeting. Using parameters for granular reporting. You can also refine by aggregated value.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. How Reporting and Attribution Will Be Effected.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Automated reporting and optimization ā€“ By allowing influencers to authenticate their profiles on Keyhole, you can get immediate access to data in real-time. To prove the ROI, you can download comprehensive reports. APIs ā€“ Leverage CreatorIQ APIs to access data such as how many people are seeing your content. CreatorIQ .

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How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. To connect to Glassdoor, you will need a Glassdoor API key. Click on Obtain Key from Glassdoor Employer Center to get your API key.

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

Can Conversions API help replace the data lost from iOS 14 opt-outs? Does the 8-event limit apply to reporting and website custom audiences, too? I donā€™t understand the 8-event limit related to Aggregated Event Measurement. Why, and how do I get access to them? Do I need to verify them, too? Is that per pixel? Per ad account?

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree itā€™s a critical tool in their companyā€™s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.