article thumbnail

Holiday Meta Ad CPM Results

Jon Loomer

I use the Within Marketing Pulse Dashboard to monitor this and they aggregate ad performance data for their partners. While Instagram CPM increased year over year earlier in November, both Facebook and Instagram CPM were down since Thanksgiving compared to the same days in 2022. How did your promotions go?

CPM 158
article thumbnail

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. You’re also responsible for reporting on your results. Find out how to create the ultimate social media report that can impress clients and colleagues alike by following these steps.

Report 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use YouTube Analytics to optimize your video performance

Sprout Social

That’s why we put together this guide breaking down the core pillars of YouTube Analytics, including: General Reports. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. YouTube Analytics: General Reports. The Overview Report. The Realtime Report. The Watch Time Report.

Analytics 138
article thumbnail

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Run a search for your most recent ads or use Sprout’s Facebook and Instagram Paid Performance Report in the Performance review section. Looking at metrics like CPC and CPM will tell you if your ads are performing well. This is an aggregated data set so your best times may vary from the graphic below. Scheduling.

Facebook 117
article thumbnail

Server Melting Traffic Generation Methods

Kikolani

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. Really Simple Syndication.

article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

article thumbnail

8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Your influencer analytics tool should eliminate that burden and streamline the campaign performance reporting process. Key features: Influencer analysis Fake influencer tool Influencer comparisons Influencer lookalike audiences Engagement rate calculator CPM calculator Engagement metrics 6. Creator.co

ROI 98