Sprout Social

FEBRUARY 18, 2020

Monitoring helps you with your brand perception and sentiment. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. Jordan [link].

Social Media 129

Social Media Strategy Brands Airlines 129

Likeable

SEPTEMBER 24, 2019

Since many of these interactions are spurred by complaints, this is an enormous opportunity for brands to right wrongs, build consumer trust, and change sentiment. For a master class in customer service on social, look no further than Airline Complaint Twitter.

Twitter 80

Twitter Airlines Aggregator Meme 80

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. based airline has a dedicated social monitoring team for all platforms, 24/7, responding to customer queries, complaints, and compliments. Qatar Airways This airline is well-known for its outstanding social media customer service.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

FEBRUARY 22, 2016

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. Business: Virgin America Launches #LetModFly. Calling all Mad Men fans!

Apple 60

Apple Airlines iPhone Hashtag 60

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? southwest airlines. united airlines. to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

Twist Image

JUNE 12, 2014

How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. It''s worth a ton. Tons of them. advertising agency.

Data 101

Data Marketing Sentiment Advertising 101

SocMed Sean

NOVEMBER 14, 2011

Too many folks measure the success of a social media tactic on whether it “went viral” The reality is that many things go viral for negative reasons, just ask Nestle, Maytag, or United Airlines. Have you taken time to analyze what the sentiment is about your products and services?

Social Media 235

Social Media Social Networking Airlines SEO 235

Socialized

OCTOBER 1, 2009

If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. Choosing what to respond to and what to ignore is a complex science and the subject of another post, but the tools above will at least give you a glimpse of consumer sentiment and a chance to respond to possibly influence it.

Social Media 145

Social Media Brands Radian6 Banking 145

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. It wasn't meant to be sarcastic. It wasn't meant to be self-deprecating. Creatively, Sheryl Crow is in a place, where she's writing and creating the music that she wants. Business suit.

Travel 71

Travel iPhone Analytics Airlines 71

Twist Image

JANUARY 17, 2013

I'm less interested in what Armstrong had to say and that much more interested in the time and sentiment around public forgiveness. It's not about an airline that broke someone's guitar, and it's not about a computer company that didn't care about the service one of its customers was getting. Did he do it? Didn't he do it?

Brands 102

Brands Journal Airlines Sentiment 102

Twist Image

JANUARY 2, 2014

We seem to believe that the brands that are finding any type of success with this stuff are going big (skydiving from outer space, delivering gifts via baggage claim to unsuspecting airline passengers, etc.) and delivering on the production of great stories (one after the other).

Content 104

Content Airlines Advertising Issues 104

Sprout Social

AUGUST 22, 2018

Metrics like sentiment analysis let you know how people feel about your brand at large whether that sentiment is positive, negative or neutral. An oft-cited Twitter study on airline companies found that customers were willing to spend more with companies who responded fastest. — GameStop (@GameStop) August 17, 2018.

Twitter 94

Twitter Tips Notification Sentiment 94

Twist Image

FEBRUARY 21, 2014

Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? united airlines. Transparency, speed-to-response, bringing a sense of humanity to the brand have all become corporate cultural pillars that every brand now lives to embody. It''s not easy. brand experience.

Case Study 75

Case Study Airlines Issues Publishing 75

Twist Image

APRIL 19, 2017

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. Airline status luggage tags. It wasn't meant to be sarcastic. It wasn't meant to be self-deprecating. Creatively, Sheryl Crow is in a place, where she's writing and creating the music that she wants. Business suit.

Travel 40

Travel iPhone Analytics Airlines 40

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. By keeping track of brand mentions, you can do better brand sentiment analysis, easily collect valuable feedback, and step in before conversations get heated. Track your social sentiment Okay, so you know people are talking about you. The good news?

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

OCTOBER 21, 2023

Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand. Sentiment analysis: Analyze the exchanges’ emotional undertones. To get immediate updates on mentions, trends, or abrupt changes in sentiment, set up alerts and notifications.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you're not an airline, bank etc. Not smartphones, but mobile. The ability to be connected (with high speed and consistency) anywhere and everywhere. This is nothing new. This is not an original thought. There was no real mobile Web.

Mobile 40

Mobile Brands Yahoo Banking 40

Twist Image

JULY 3, 2015

Know my travel plans (airline tickets, car services, hotels and more). After evaluating it, my sentiment was that the most powerful functionality of the watch is that it delivers alerts to your wrist. Have my calendar on hand to see what's happening next in my day. Know when people's Birthdays and Anniversaries are (including my own!).

Notification 40

Notification Hotels Apple Banking 40

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Overall, sentiment can be described as generally positive or negative.

Metrics 94

Metrics Social Media Sentiment Airlines 94

Convince & Convert

FEBRUARY 14, 2024

Enterprise brands like United Airlines and Cisco are getting on board with this, and formally training employees as social media creators while rolling out new corporate guidelines that support their efforts. The marketing tides have shifted from weariness to enthusiasm around employee content.

Strategy 126

Strategy Brands Marketing Airlines 126

Sprout Social

DECEMBER 5, 2023

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Reputation 92

Reputation Software Tools Sentiment 92

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 2, 2022

American Airlines’ rainbow-washed Tweet about their new fleet decorations inspired some angry reactions from people who called out the company’s donations to anti-LGBTQ organizations. But if you really want to keep an eye out for a potential social media crisis, you should be monitoring social sentiment.

Social Media 145

Social Media Tips HootSuite How To 145

Sprout Social

AUGUST 27, 2020

Consider building a social listening topic centered around the issue at hand to measure sentiment, track the scope of the conversations and provide further insights for your leadership. Back in 2007, the airline had to cancel hundreds of flights due to a massive snowstorm, which left thousands of people stranded.

Brands 129

Brands Sentiment Social Media Management Issues 129

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Utilize relevant hashtags. Try real-time marketing. Look to past successful content. by leaps and bounds.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Visually SM

SEPTEMBER 17, 2015

The downside is that increasing your impressions doesn’t necessarily mean you’re increasing the positive sentiment around your brand. One amazing example is Royal Dutch Airlines which has surpassed its industry average of 11.3% Utilize relevant hashtags. Try real-time marketing. Look to past successful content. by leaps and bounds.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Buzz Marketing for Technology

JULY 29, 2015

This webinar featured Ira Haberman ( @ irahaberman ) Director of Storytelling at BrainRider, Ned Kumar (@ nedkumar ) Digital Strategist for FedEx and Sean Williams (@ Colorado2NYC ) Consumer Promotions Social Media at JetBlue Airlines. We discussed how to get started with a strategy around social data.

Data 100

Data Storify Strategy Airlines 100

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot. Richard: Yes.

Airlines 115

Airlines Sentiment Hotels ROI 115

Mindjumpers

AUGUST 9, 2012

Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors. These loyal fans become brand ambassadors who will protect and defend your brand when the brand is criticised by others.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Hootsuite

JUNE 13, 2022

Insights drawn from sentiment or topic analysis can help inform your brand’s voice , engagement plan, and content. Analyzing social share of voice by sentiment and topic is also important. If your share increases after running a campaign, you likely hit the right mark with your audience. Customer engagement. Customer data.

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

MARCH 31, 2020

For example, the Indian branch of Dutch airline KLM had to apologize for a now-deleted insensitive tweet regarding the fatality rates on airplanes based on where passengers are sitting during a flight. It was never our intention to hurt anyone's sentiments. pic.twitter.com/Mjw6qJ5bET. The post has since been deleted.

Social Media 132

Social Media Sentiment Examples Issues 132

Hootsuite

OCTOBER 21, 2020

But content about jet-lag reducing seat lighting may speak to airlines. Track mentions, competitors, customer sentiment and more and use your analysis to inform everything from product development to other business decisions. For example, Recaro makes seats for various industries, including automotive and aerospace. Brandwatch.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. Your social media team may well have been the first people in your organization to hear about the crisis, whether local or global.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Strategy Influencer Social CRM 149