Pam Moore

JANUARY 14, 2019

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.

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Social Media Strategies Summit

NOVEMBER 7, 2018

And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

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Pixlee

JUNE 29, 2020

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. Authenticity here is key. Aspiring for Better.

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Sprout Social

AUGUST 16, 2022

Across platforms, young people have decided to share it all, from messy break-ups to professional failures. Should platforms build themselves around the current moment? Should platforms build themselves around the current moment? BeReal is a social media platform built around spontaneity. What is BeReal?

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The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

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Social Media Strategies Summit

JANUARY 5, 2022

However, simply having a presence on the platform isn’t enough anymore. Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 Think about how a large chunk of your target audience likely hangs out on the platform every day. Actively Engage on the Platform. How can you do that?

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Mindjumpers

MAY 26, 2016

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. The Drivers.

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Oktopost

JANUARY 26, 2022

But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. Meet Gabriela Henault.

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agora pulse

MAY 18, 2019

Crafting and maintaining a brand voice unique to your business is an essential part of establishing a strong social following and using your social marketing to make a bigger impact on and off platform. Your brand voice must be consistent across all platforms for it to be most impactful and help you define your brand overall.

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Waxing UnLyrical

FEBRUARY 26, 2011

Yea, sometimes the tools are funky, you have to get used to the platforms, etc. Here’s some of what folks had to say: Kalyn Risker said [sic]: “when they use a ‘real’ pic and are they are authentic in their post. And Julie Turner : “Authenticity.&#. Authenticity. The real challenge.

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Bill Hartzer

MAY 15, 2024

For many, gaming is more than just entertainment; it’s a space where they can be their true selves, with 72% affirming they feel authentic while playing online. Furthermore, 80% of gamers want fair rewards for content creators and influencers, indicating a demand for equity and authenticity in brand partnerships.

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Later

JANUARY 10, 2021

Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels . Thanks to TikTok’s unique algorithm , it’s possible for anyone to go viral on the platform and build a big following. . The post 7 Ways to (Authentically!) TikTok could be the answer.

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Bill Hartzer

OCTOBER 5, 2023

Authentic reviews and humorous content were found to be instrumental in connecting with 56% of consumers. YouTube emerged as the most popular social media platform across different age groups, with 87% of Gen Z, 72% of Millennials, and 47% of Gen X using it.

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Sprout Social

FEBRUARY 22, 2022

Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content.

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Pam Moore

MAY 30, 2018

Our platform works while we sleep, literally. Personal Branding 101: The why, what and how of building your authentic personal brand that connects you with your ideal customer in a human way. . Get more leads and sales while you sleep: How to build a personal brand and online platform that generates leads while you sleep.

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Audiense

JUNE 6, 2022

Recommendations and endorsements from real people come off as more authentic and reliable.

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Webbiquity SMM

JANUARY 24, 2023

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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The Realtime Report

JULY 19, 2022

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio.

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Social Media Marketing

SEPTEMBER 25, 2019

Influencer marketing platforms give an immediate method to organisations to work with influencers, assisting brands to manufacture active campaigns. To keep up and develop their community of followers, online influencers start significant conversions and show expertise, empathy, and authenticity with their audience.

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Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . One of our surveyees said, “My most used social media platform is definitely Instagram.

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Pixlee

MAY 17, 2021

With shoppable UGC, you can convert more shoppers while building authentic connections with customers. You can use UGC on your social media platforms, but you’re going to benefit a lot more by including some of that content in your social and digital ads. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. This demographic is unsurprising, as the app caters to the generation’s desire for authenticity on social media.

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Forbes Social Media

MAY 10, 2021

“I’ve been on this platform since 2009 … and I’ve never heard people’s voices!” one person told me on Spaces.

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Ignite Social Media

MAY 13, 2024

Understand Channel Nuances Each social media platform has its own unique audience, behaviors, and trends. By consistently embodying the brand’s voice, values, and tone, you can maintain a cohesive and authentic brand experience across all social channels.

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Sprout Social

FEBRUARY 13, 2019

Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social. All the functionality you need, under one roof.

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Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

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Bill Hartzer

APRIL 4, 2024

out of 10 on platforms like Instagram Reels and TikTok, a figure that towers 73% above the industry norm. The Entertainment Score, a unique metric developed by Dash Hudson, measures the effectiveness of content in capturing and maintaining audience attention on short-form video platforms.

Airlines 88

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Ignite Social Media

JULY 6, 2023

This foundation will guide your social media efforts and ensure consistency across platforms. Identify your target audience’s demographics, interests, and preferred social media platforms. Embrace Authenticity: Authenticity is the cornerstone of personal branding.

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Jon Loomer

FEBRUARY 22, 2023

It allows Meta to get more people verified, which improves the authenticity of the platform (which Meta claims to value). Authenticity assured. Meta says that this is important to assure authenticity, but it will also create confusion (and more customer support issues) when people cancel. But, what happens if you cancel?

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Social Media Strategies Summit

FEBRUARY 23, 2024

Beardbrand With over two million YouTube subscribers, Beardbrand understands what it takes to succeed on the platform. That’s a big deal, with 71% of Americans saying they feel they can relate to authentic brands (and are therefore more inclined to support them). Let’s get into it. Clever stuff! Featured image by Freepik.

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The Realtime Report

OCTOBER 31, 2023

The Meteoric Rise of Social Commerce: Staying Relevant in a Shifting Landscape With more than half the global population engaging with social media platforms, Social Commerce is growing exponentially. Social media platforms like Facebook, YouTube, Instagram, Pinterest, and TikTok boast 4.9 billion by 2027.1 billion by 2027.1

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Buffer Social

SEPTEMBER 28, 2017

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. . 5 creative types of replies you can use. Use productivity tools like TextExpander.

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Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

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Bill Hartzer

JANUARY 25, 2024

Atly , the trailblazing social mapping platform, has just rolled out its latest feature, ‘Follow Your Friends.’ Atly users can now seamlessly follow their friends within the app, unlocking a treasure trove of recommendations that go beyond the generic reviews found on other platforms.

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Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

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Social Media Network Marketing

FEBRUARY 27, 2024

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Video Dominance: Short-form videos have emerged as a powerhouse in social media marketing, with platforms like TikTok leading the charge.

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Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

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