Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. through curation, writing, publishing, sharing, and recycling.

Content 201

Content Marketing B2B Journal 201

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Comparison SEO Curation Domain Name 145

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

Storify 216

Storify Press Release Case Study Hashtag 216

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. Case Study: Telling Tales for Brand Awareness and Sales. . Why this Approach Matters.

Data 109

Data Case Study Study Delicious 109

Writtent Blog

APRIL 2, 2014

I’ve curated a list of resources that I can recommend without hesitation to anyone. CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. The Grande Guide to B2B Content Marketing.

Resources 99

Resources Content Case Study eBook 99

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee.

Eventful 91

Eventful Survey Loyalty Authentication 91

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs.

Examples 27

Examples Badge B2B Case Study 27

Writtent Blog

JULY 26, 2013

To inspire you to action, we’ve curated 5 of the brightest content marketing stories of the week: Create High-ROI Video Content Marketing With Google+ Hangouts on Air. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

ROI 74

ROI Process News Content 74

ProBlogger

APRIL 14, 2014

People read blogs to learn, and no matter how ‘easy’ your advice seems, it is always a good idea to anchor your findings in data, interviews or case studies. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly.

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Case Study Curation Study Startup 55

Convince & Convert

MARCH 1, 2016

I very carefully selected the examples, interviews, case studies, and research in Hug Your Haters so that it is relevant to all audiences. There are B2B examples and B2C examples. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year. Why this Book is For You.

Posterous 60

Posterous Case Study Buy Research 60

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Make a list video Curate videos with lists to captivate viewers and boost engagement on YouTube.

YouTube 104

YouTube Video Film Sports 104

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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B2B Social Media Hashtag Press Release 133

Writtent Blog

MAY 21, 2013

Curate a list of the blogs, social media users, and publications that are defining thought in your niche, so your content creators can keep up on trends. For some industries, using second person for whitepapers and case studies may be a better choice. Case Studies. Yes, but it’s much more challenging. Editorials.

Content 96

Content Tools Marketing Hubspot 96

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. The statistics seem to indicate that the answer is no way. Ask Your Colleagues.

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Screencast Content eBook Film 90

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. The statistics seem to indicate that the answer is no way. Ask Your Colleagues.

Screencast 87

Screencast Content eBook Film 87

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. We’ve curated brilliant insights which reveal how you can achieve success, even if your marketing budget is minimal : 1. Case Studies. Compile Customer Assets. Written Quotations. Blog Articles.

Small Business 93

Small Business Strategy Content eBook 93

Writtent Blog

NOVEMBER 22, 2013

We’ve curated some ways to tailor your blogging strategy to delight your current customer base: 1. One of the most effective ways for B2B brands to enchant their customer base can be to shine the spotlight on their clients. Smart Web Content. image credit: FreeDigitalPhotos. Think back to your first experience with Amazon.com.

Content management systems 81

Content management systems Hubspot Case Study Education 81

Writtent Blog

MAY 27, 2013

To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls: 1. It’s the second biggest pain point among B2B content creators, behind only budget constraints. Not Prioritizing Time Management. 51% of marketers struggle to create enough content.

Content 92

Content Marketing eBook Metrics 92

Writtent Blog

MAY 27, 2013

To both amuse and inspire your quest for excellence, we’ve curated some cartoons which brilliantly illustrate some of the most common pitfalls: 1. It’s the second biggest pain point among B2B content creators, behind only budget constraints. Not Prioritizing Time Management. 51% of marketers struggle to create enough content.

Content 76

Content Marketing eBook Metrics 76

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Also, a 33% rise in connections was recorded amongst advisors who studied the curriculum.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Also, a 33% rise in connections was recorded amongst advisors who studied the curriculum.

Education 40

Education LinkedIn B2B Banking 40

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. The case studies and testimonials they provide are something to start with. For example, B2B trends in social media are constantly changing.

Content 62

Content B2B Case Study Price 62

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Besides paid ads, our feeds unravel at our discretion. But how do you get yourself chosen?

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. G2 (formerly G2 Crowd).

Strategy 94

Strategy Marketing Case Study How To 94

Kikolani

NOVEMBER 29, 2010

Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Her blog, Web Content Curator , covers blogging, book reviews, social media, and more. Her blog, SocialFish with Lindy Dreyer , covers association case studies, implementation, mobile, social organization, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. This means that the next is content ideation, development and curation.

Content 108

Content How To Marketing Template 108

Webbiquity SMM

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. ” B2B Social Media Marketing Guides. 11 secrets of good B2B social media by Potion. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. He even refers to a case study that impacted him to drive this point home.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Resources and case studies. Considering that 80% of B2B leads come from LinkedIn , publishing your company’s resources, freebies and lead magnets is a no brainer. Prioritize video content.

LinkedIn 111

LinkedIn Company How To B2B 111

Buffer Social

JANUARY 10, 2019

Funniest Family Moments (Curating the best content from around the web). Which is great news for brands and B2B businesses because it means that content doesn’t need to be overwhelmingly funny or inspirational. Funniest Family Moments (Curating the best content from around the web). Generating more than 3.2

Research 111

Research Content Facebook Curation 111

Convince & Convert

NOVEMBER 28, 2010

And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. The book concludes with an entire section of case studies, wisely covering businesses of many sizes and types. Rocket Content – Your B2B Secret Weapon. The Arkayne Blog).

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

FEBRUARY 26, 2012

Take and Curate Photographs. One of the most insidious time sucks in all of social media — especially for content curators — is the “Oh, I found something cool. You’re a marketing director for a B2B software company? Quit Obsessing Over Case Studies. Buffer Your Links.

Social Media 165

Social Media Case Study LinkedIn Study 165

Sprout Social

APRIL 23, 2019

Resources and case studies. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. There’s no better place to drop your latest link, granted you couple it with a meaningful caption.

LinkedIn 105

LinkedIn How To Notification Organization 105

Webbiquity SMM

DECEMBER 1, 2015

Followers value images, videos, and case studies as the most valued content from brands on social media. 75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. SocialTimes ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Case study.

B2B 119

B2B Content Case Study Marketing 119