Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 161

B2B Smart Phone Data Marketing 161

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 239

Social Media Hubspot B2B Marketing 239

Webbiquity SMM

DECEMBER 10, 2024

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing. Its vital to understand your ideal customer by developing detailed B2B buyer personas.

B2B 141

B2B Strategy Content Hubspot 141

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 256

Social Media B2B Marketing SEO 256

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? won’t show up in keyword research tools)? B2B Infographics ). Facebook = mobile. Half of all mobile web traffic in the U.K. Non-mobile users spend an average of just three minutes per month on the site, and 30% of users who make a public post never make another one. B2B Infographics ).

Statistics 222

Statistics Social Media B2B SEO 222

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 142

B2B Strategy Statistics Research 142

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 153

B2B Tips Twitter Marketing 153

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Will Facebook replace your B2B Marketing email system?

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. More Access to Information = More Collaborative Decision Makers.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 213

Statistics B2B Content Marketing 213

Webbiquity SMM

APRIL 27, 2010

This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Facebook – 87%.

Report 195

Report Social Media B2B Newsvine 195

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

Social Media 267

Social Media Trendrr SM2 Alterian 267

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Business buyers spend 27% of their time independently researching potential purchases online. What is B2B Search Marketing?

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 181

Report Social Media B2B GPS 181

Buzz Marketing for Technology

FEBRUARY 2, 2011

In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch!

Marketing 265

Marketing iPad Applications B2B 265

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 121

B2B Advertising Campaign Statistics 121

Buzz Marketing for Technology

MARCH 13, 2014

According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve. 5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner by Marketo B2B Marketing and Sales Blog.

B2B 191

B2B Marketing SEO Construction 191

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: Juniper Research ).

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279

Webbiquity SMM

JANUARY 24, 2012

Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. B2B Social Media Guides. Turn B2B Buying Into a Social Experience by iMedia Connection.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 25, 2015

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: • Sales people won’t disappear, but their role is changing, and many are struggling to adapt.

B2B 100

B2B Marketing Advertising Statistics 100

Waxing UnLyrical

JULY 27, 2011

Instead, I was taken to the non-mobile friendly MAC website. Here’s a tip: do your research. Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. It was a direct mailer from MAC cosmetics featuring a new line of makeup. I scanned the code and waited to see where it would take me.

SMS 270

SMS Sample Samples Campaign 270

Oktopost

AUGUST 1, 2024

What is B2B Lead Generation, Exactly? B2B lead generation is about identifying potential customers (leads) and nurturing their interest in your product or services until they convert (aka become actual clients). Source 7 B2B Lead Generation Ideas for 2024 1. But when the competition is high, you do need to get creative.

B2B 118

B2B Team Social Media Management Analysis 118

Webbiquity SMM

MARCH 11, 2014

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Six B2B tech video “worst practices” (including some of mine) by 2-Minute Explainer Blog. Content Is The Top Priority For The Social Business by B2B Marketing Insider. ” Better Content Marketing: Content with purpose by Sark eMedia.

Content 216

Content Marketing B2B Statistics 216

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Here are 17 Facebook facts and statistics from recent research, in four categories, along with four key takeaways to help marketers get more out of their efforts on the world’s largest social network. Pew Research Center ). DrumUp Blog ).

Facebook 153

Facebook Hubspot Statistics B2B 153

Webbiquity SMM

JUNE 1, 2021

Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. Here are a few places to start.

Tips 360

Tips Marketing Privacy Influencer 360

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. According to recent research , the majority of consumers are more likely to purchase a product when presented with social proof. Practice Proper Channel Management.

Influencer 315

Influencer Brands Policies Privacy 315

Webbiquity SMM

JANUARY 9, 2012

Laurie Sullivan summarizes a report from Forrester Research outlining the challenges and opportunities marketers face in using Twitter effectively. The research firm calls these users Mass Connectors…Along with Mass Mavens—representing 13.8% Twitter for B2B Marketing. ” Twitter’s New Look and Feel.

Tools 206

Tools Twitter Tips B2B 206

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 233

Content Tips Marketing B2B 233

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Source ) 4.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Webbiquity SMM

APRIL 6, 2017

” — B2B PR Sense Blog. Showcase reviews: AppStorm, B2B PR Sense Blog. Sample review: “I’m implementing PipeDrive as my CRM… it’s got a great mobile experience, and is easily accessible.” B2B PR Sense Blog. 4: The 14 Best Content Planning and Research Tools. #5: 5) Pipedrive. 6) Base CRM.

Social CRM 198

Social CRM Tools Samples Sample 198

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Other than Facebook, LinkedIn and Twitter are the most important social networks for B2B marketers, and are effective at driving web traffic.

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Social Networking Tumblr Tips B2B 238