B2B Influencer Marketing Survey Insights
The Social Media Hat
JULY 14, 2024
Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s Send this page to Print Friendly.
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How Social Is B2B? [Infographic]
Mindjumpers
MARCH 29, 2012
Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com.
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How B2B Brands Can Drive More Leads This Year
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.
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Eight Fascinating Facts About B2B Social Media Marketing for 2023
Webbiquity SMM
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing.
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.
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Social Media Budget Ratio in B2B Marketing
Buzz Marketing for Technology
MARCH 9, 2010
The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above.
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2011 B2B Marketing Trends
Webbiquity SMM
DECEMBER 1, 2010
MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!
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Nine Winning Digital Marketing Strategies From The B2B World
Webbiquity SMM
MAY 23, 2017
But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?
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New Research: B2B Video Marketing on the Rise
Convince & Convert
JULY 23, 2014
Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported.
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Measuring the Impact of Social Media in B2B Marketing
Webbiquity SMM
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Open, public social networks (e.g., LinkedIn, Facebook).
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183 Study: B2B Marketers Underestimate The Power of Thought Leadership
Social Media Today
MAY 10, 2019
A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.
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Why Your CEO Should Be Active On Social Media [Study]
Mindjumpers
MARCH 28, 2012
Survey Results: The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency. As evident form the survey results, there is a pressing need for CEOs to be active in social media.
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The Art of Surveys: How to Create Content that Stands Out and Performs
Oktopost
MAY 4, 2023
Want to hear more from renowned B2B marketing leaders? Joining the Radically Transparent podcast to unpack the ins and outs of surveys is the expert himself, Ramel Levin , Chief Survey Master at Global Surveyz. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.
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66% of Businesses Say Social is Integral to Their Overall Business Strategy [Infographic]
Mindjumpers
SEPTEMBER 25, 2012
The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Key findings. 2012 Social Media Marketing Industry Report.
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B2B Employee Advocacy Best Practices
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.
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147 Why B2B Marketing Must Embrace Ninja Customers
Convince & Convert
JANUARY 19, 2014
The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. Now THAT’s self-serve information in B2B marketing. tweet this ).
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[Research] B2B Influencer Marketing – More Important Than Ever
Convince & Convert
JANUARY 3, 2024
The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.
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5 Essential Social Media Best Practices for B2B Marketers
Oktopost
SEPTEMBER 11, 2020
B2B social media marketing success doesn’t have to be difficult. Unless, you’re a B2B business.That’s a whole different ball game. Most social media networks, other than LinkedIn are not set up for B2B marketing. Most social media networks, other than LinkedIn are not set up for B2B marketing.
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8 Tips by B2B Marketers for LinkedIn Lead Generation
Oktopost
JULY 15, 2020
For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.
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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd
Buffer Social
JANUARY 15, 2024
Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? To really get to know your customers, Short suggests that brands "survey them. Tough question. Interview them.
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Best Social Media Stats, Facts and Marketing Research of 2010
Webbiquity SMM
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts & Figures for B2B Sales by Inside View. Just 63% put social media marketing on the list, though that was up from 51% in a similar survey done in early 2010.
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How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?
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4 overlooked B2B market research methods for understanding your customers
Sprout Social
JANUARY 20, 2021
B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.
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10 B2B social media post ideas to stand out in a crowded social landscape
Sprout Social
FEBRUARY 22, 2021
Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.
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A guide to B2B content marketing in 2021
Sprout Social
APRIL 8, 2021
But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.
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How to Succeed with B2B Facebook Ads
Oktopost
JUNE 30, 2021
Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.
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Measuring Customer Experience for B2B Marketers
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.
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3 Top Metrics for B2B Marketers to Track on Social Media
Oktopost
JULY 5, 2017
How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?
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How to use TikTok for B2B marketing (and 3 brands doing it right)
Sprout Social
JUNE 27, 2022
Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Published on.
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing
Koka Sexton
JANUARY 5, 2023
Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Tracking metrics such as click-through rate, return on ad spend, and web traffic can be incredibly helpful in assessing the performance of your B2B marketing campaigns. Why it matters.
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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Webbiquity SMM
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).
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The Essentials of B2B Search Marketing
Oktopost
JULY 27, 2021
If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.
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Best Social Media Stats and Market Research of 2010 (So Far)
Webbiquity SMM
SEPTEMBER 8, 2010
How do B2B social media marketing practices differ from B2C companies? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. More than 1.5 are shared on Facebook daily.
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33 Thought-Provoking B2B Social Media and Marketing Stats
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.
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How Does Digital Marketing Differ From B2B to B2C?
agora pulse
NOVEMBER 10, 2016
However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.
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119 89% of CMOs Say Social Data Has Influenced Their Decisions
The Realtime Report
OCTOBER 3, 2012
The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”
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184 How to Create a B2B Video Marketing Strategy
Oktopost
AUGUST 26, 2019
More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI.
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Best LinkedIn Guides, Tips and Tactics of 2011
Webbiquity SMM
MARCH 21, 2012
While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. ” 11 Sales Attributes of a Company LinkedIn Page by Find and Convert. Best Practices for LinkedIn Advertising.
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A Quick Look at the State of B2B Social Media Content
agora pulse
JUNE 27, 2019
B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.
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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
Webbiquity SMM
AUGUST 5, 2013
B2b vendors? B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts.
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222 How Marketers are Using Social Media for Business: New Report
Webbiquity SMM
APRIL 27, 2010
Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. …But Facebook Means Consumer Marketing. Facebook – 87%.
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Five Social Media Marketing Reports and Guides Worth Checking Out
Webbiquity SMM
AUGUST 2, 2010
A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?
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181 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity SMM
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).
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