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The Social Influence Surgeā€”Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

To drop a cheesy line, it’s not the size of your community but what you do with it that counts. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. Companies with a primary social goal of adding new fans/followers, or of gaining views on a video, are missing the point.

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. If I Blog, then you comment and I respond, that's not community.

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Product ratings and UGC both work, but can they work together?

Pixlee

Their success lies in the customer-centric community theyā€™ve built. ā€œ Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. The result of these campaigns?

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. This is probably the most straightforward way to start building a sense of community and driving conversations. What are some examples of word of mouth marketing? I only use two things: @ahrefs @clearscope.