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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B 319
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Instagram influencer marketing: what brands really need to know

Sprout Social

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. The concept is simple enough.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Metrics 106
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases. Showcase Your Brand Personality. Social media has always been a fantastic way for brands to demonstrate their personality. – Top 15 Brands Killing It on Instagram. Example: Red Bull. Example: Balmain.

Instagram 235
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The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. Those early adopters might be outliers at the moment, but they definitely won’t be for long. 6 Ways Brands Can Start Using Clubhouse. Partner With Influencers. Brands have already been trialing this approach.

Brands 229
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25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! Or if you’re just looking for some great content to consume.