Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Curalate also has community management capabilities that allow you to discover uncovered conversations about your brand.” These tools can help you find out.

Social Media 213

Social Media Tools Netvibes Sample 213

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 131

Campaign Brands Communities Industry 131

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 143

Campaign Social Media Collaboration Apple 143

The Realtime Report

MARCH 11, 2014

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible'

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

SEPTEMBER 22, 2021

Social media campaigns are living, breathing things. In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Social drives game-time decisions for campaigns.

Campaign 133

Campaign Hashtag Analytics Metrics 133

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

Research 205

Research Banking Sentiment Upcoming 205

SocMed Sean

JANUARY 8, 2012

Instead of marketing to the many, try building relationships with those that can become advocates for your products and services and spread positive messages to their peers As shown in the graphic above, brands and organizations need to appoint community managers whose job it is to listen to the online customer community and develop clear, concise (..)

Social Media 235

Social Media Marketing Social Networking Nielsen 235

agora pulse

DECEMBER 11, 2017

Campaign performance. Community management. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” Ads comment management. 2, Tagging. Conversation follow up. Team performance. Customer support. Moderation Rules. For team members. Twitter lists by Twitter handle. Search for influencers.

Social Media 59

Social Media Sentiment Team Publishing 59

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 142

Campaign Social Media UGC Metrics 142

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. Check out how simple their text is: Temple University P2P Texting Campaign.

Strategy 213

Strategy Marketing SMS Mobile 213

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. Your strategies must employ content creation, community management, local/maps optimization, among others. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 28, 2024

Forum and community mentions These occur when your brand, products or services are mentioned or discussed in online forums or communities used for open discussions and can include sites like Discord, Reddit, Quora and specialized forums (e.g., tech forums, gaming communities).

Brands 112

Brands Sentiment Forums Brand Monitoring 112

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 129

Sentiment Banking Patterns Hotels 129

Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 141

Strategy Sentiment Marketing Analysis 141

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Not clued in just yet?

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Visualizing data through charts, graphs and dashboards to communicate insights to stakeholders. Engagement Using sentiment detection so customer care teams can identify high-priority messages. It doesn’t stop there.

Social Media 134

Social Media Social Media Management Sentiment Collaboration 134

Hootsuite

JULY 10, 2024

Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. The results tab will show you a selection of popular posts related to your search terms — you can filter by sentiment, channel, and much more. Are more people talking about you this week?

Examples 105

Examples Strategy HootSuite Sentiment 105

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Track customer sentiment. That’s where sentiment analysis can help you. It quantifies customer sentiment around your brand on social media.

Sentiment 147

Sentiment How To Analysis Trends 147

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 132

Social Media Marketing Sentiment Influencer 132

Oktopost

OCTOBER 7, 2024

Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse. LinkedIn’s moderation, along with its user community’s expectations, helps maintain a high standard of content that aligns with corporate interests.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 135

Patterns Sentiment Analysis Proposal 135

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Using tools that elevate posts your community is already sharing.

Report 129

Report Brands Library Sentiment 129

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 136

Examples Social Media Sentiment Influencer 136

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 114

Social Media Sentiment HootSuite Analysis 114

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 129

Process Sentiment Analysis Applications 129

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. Find a local route: [link] pic.twitter.com/HKaCogQ9Fc.

Travel 133

Travel Sports Exercises Sentiment 133

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Pam Moore

JULY 29, 2024

Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Tap into the OPXFactor – Other People's Content, Community and Advertising Dollars: 32. Implement Influencer Marketing Campaigns : Leverage influencers to amplify your brand message. Get help if needed.

Team 133

Team Social Media Brands Tips 133

Hootsuite

NOVEMBER 4, 2024

This kind of alignment is critical for building ongoing brand loyalty, community, and trust. Implement an A/B testing plan to learn which types of marketing campaigns resonate most with your audience. Combine these with sentiment analysis to identify areas of audience concern. But the more nuanced you can get, the better.

Analysis 85

Analysis Social Media HootSuite Sentiment 85

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 139

Skills Sentiment Team Press Release 139

Hootsuite

OCTOBER 9, 2024

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. 1 Easy Social Listening Brand mentions, trending topics, and sentiment at your fingertips. Use social listening to understand how they can best keep their community safe, fed, and happy. Top themes.

Examples 87

Examples HootSuite Sentiment UGC 87

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

Strategy 137

Strategy Brands UGC Marketing 137

Hootsuite

OCTOBER 20, 2020

However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. Fraud risks discovered via customer services, sales, or on social media are communicated. How are they doing this?

HootSuite 125

HootSuite Banking Survey Sentiment 125

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

Reputation 113

Reputation Brands Sentiment Survey 113