Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8

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Data Facebook Reddit Social Networking 154

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 133

Social Media Today

AUGUST 30, 2018

Contributor James Brockbank shows how you can create effective, resonant content marketing campaigns by using publicly available social media data.

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Campaign Data Content Marketing 149

Oktopost

MAY 28, 2024

Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. Your key is social intent data, and it’s easier to collect than you think. The best part is that marketing teams have it at their fingertips already, you just need to understand how to use it.

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Data B2B Brands Conference 62

Audiense

APRIL 23, 2024

A handful of leading marketers were asked to describe how agency life will change and evolve in 2024. The common theme among their answers was that “higher-level strategic thinking”, and the commitment to upskilling and staying ahead of the curve, is what’s going to separate the successful agencies from the rest.

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Campaign Data Strategy Marketing 97

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

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Tips Marketing Privacy Influencer 352

Waxing UnLyrical

FEBRUARY 18, 2020

The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products. Data that PR professionals should be assessing includes: Newsroom engagement. Guest Post by Ben Chodor. Customer sentiment.

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Data Metrics Press Release ROI 231

Social Media Strategies Summit

JANUARY 5, 2023

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

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Trends Social Media UGC Marketing 297

Oktopost

APRIL 29, 2024

Paying attention to our audience engagement on social media and understanding it, is where social intent data comes in. Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. What is social intent data?

Data 62

Data Social Media ROI B2B 62

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Now we’re seeing this trend increasingly make its way into US politics.

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Influencer Campaign Collaboration Authentication 106

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

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Data B2B How To Metrics 124

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

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Influencer Retail Marketing Discount 141

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. Their research and engagement can turn into precious data for your business. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately.

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Analysis Data Sentiment Metrics 69

Social Media Today

FEBRUARY 22, 2024

Some handy tips on how to prepare for the next stage of digital campaign tracking.

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Privacy Publishing Data LinkedIn 150

Social Media Today

NOVEMBER 3, 2021

The updated hub includes a range of data insights and tips to help optimize your campaigns.

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Campaign Marketing Data Tips 198

Audiense

OCTOBER 19, 2020

For many professionals and industry leaders, creative data will be leading the next decade’s creative revolution allowing marketing teams and brands to increase retention and avail new businesses opportunities faster.

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Data Campaign Industry Team 133

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 139

Your Escape From 9 to 5

JUNE 27, 2022

The internet is a seemingly infinite space of data if you know where to look. As businesses, it’s important that we know how to tap into this raw data and how it can be used to inform our marketing practices. 8 Ways Data Can Improve Your Marketing Today. 8 Ways Data Can Improve Your Marketing Today.

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Data Marketing ROI Notification 74

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Jon Loomer

MAY 16, 2023

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. This was intended to display a reporting of events processed utilizing Aggregated Event Measurement, but most advertisers saw limited and incomplete data, if anything, here. and later devices.

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Conversation Campaign Aggregator Eventful 186

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

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Influencer Campaign Instagram Data 52

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business 138

Small Business Research Marketing Compete 138

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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Video Trends Marketing Mobile 229

Koka Sexton

JANUARY 5, 2023

Are you a business marketer looking to maximize your efforts? By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. It is important to be aware of the metrics that are key to understanding and improving your marketing initiatives.

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Metrics B2B ROI Advertising 140

Ignite Social Media

NOVEMBER 6, 2023

Influencer marketing continues to be an essential part of most social media strategies. When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In our analysis of influencer campaigns, we see that influencer video content garners significantly more engagement than image posts.

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Influencer Campaign Video Instagram 96

Social Media Today

DECEMBER 2, 2021

LinkedIn's developing new processes to help marketers maximize their campaigns amid evolving data tracking restrictions.

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LinkedIn Data Privacy Campaign 205

Audiense

APRIL 19, 2023

With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.

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Trends Data Strategy Marketing 78

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

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Campaign Social Media Marketing Metrics 120

Ignite Social Media

OCTOBER 9, 2023

Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Snapchat targets by DMA (designated market area). This third-party data is included at no extra cost, unlike on other platforms.

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Campaign Social Media How To Overview 101

Social Media Today

FEBRUARY 22, 2024

Some handy tips on how to prepare for the next stage of digital campaign tracking.

Privacy 111

Privacy Publishing Data LinkedIn 111

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

Campaign 52

Campaign Social Media Marketing Metrics 52

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

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Campaign Meme Social Media Instagram 165

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Here are some thoughts about including YouTube as an effective part of your campaigns.

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YouTube Strategy Automotive Marketing 204

Audiense

JANUARY 25, 2024

Sometimes, marketing can feel a bit like magic, charting the unknown territory of the consumer landscape. We carefully consult our consumer insight reports, we pull our marketing data, and we add a sprinkle of expertise and optimism to create what we hope will be a winning campaign concoction.

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Trends Marketing Consultant Campaign 113

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

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Industry Influencer Trends Marketing 87

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

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Campaign Sentiment Privacy Analysis 75