Techipedia: Tamar Weinberg

JUNE 3, 2010

You Need to Do it All the Time True social media marketing — that is, connecting with your customers and prospects — is a consistent and regular task. One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Today, he has an incredibly huge following.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

MARCH 4, 2010

A couple weeks ago, a hugely successful company here (horticulture & more) , who’s generally known for it’s immensely creative and original ads (by Leo Burnett), launched it’s latest billboard ad campaign around the country. Two days ago, they launched a new campaign to replace the old one.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Techipedia: Tamar Weinberg

JUNE 10, 2010

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241

Blogger StumbleUpon Communities Sites 241

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 28, 2010

Kirtsy and Other Niche Social Networks. Did you know there’s a social news website catered to women called Kirtsy ? Kirtsy is a social news network; there are also forums and even Yahoo! Tools that especially help consolidate the actions across social networks in one single location are quite helpful.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on. Reply Linda February 14, 2008 at 11:36 pm I posted this on Digg. It’s well worth the read.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Whether it is a tool that finds domains for you or a utility that makes web surfing just a bit easier, remember, tools were created out of a need. I’ve already stated that I love apps built on the Digg API , and anyone with some programing know-how can build an excellent web-based or standalone utility.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. This kid is awesome.)

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 23, 2008

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101

Sites Social Media Digg Blogosphere 101

Techipedia: Tamar Weinberg

JULY 8, 2008

In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Reply Yuval Kaplan August 27, 2009 at 12:25 am I think that the bottom line is that marketing via social networks is not as free as it seems.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. Link Building from A to Z (SEOmoz): Wiep Knol is one of the foremost link building experts and has covered an entire alphabet of ways to get new links.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

MAY 28, 2008

link] You’ll find a Digg button at the bottom (which I’m sure a tech geek like you will have no trouble using:) ). Feel free to give yoruself a Digg! In other words, this video wasn’t a marketing campaign, but it worked well as one after social media aficionados and marketers viewed this as such.

Meme 113

Meme Marketing Digg StumbleUpon 113

Techipedia: Tamar Weinberg

MAY 5, 2010

Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Also if you are not doing social media right it can actually harm your business! So those who are running social media campaigns should be aware of that!

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Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 14, 2010

We can always be learning, and sometimes that requires us to read the same things phrased differently, to get content in the form of a refresher course, to remember that social media still has the human element at its core. Social media is often addictive in some ways too. Well that is, if you spend too much time on it.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2008

Sit back and enjoy, and then play the accent game to see how an excellently-crafted viral marketing campaign can really help get people talking about you and your products. this particular campaign does seem to have succeeded wildly, the idea of giving ordinary people their 15 minutes of interweb fame is genius.

Marketing 103

Marketing Film StumbleUpon Project 103

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. In other words, don’t show up in the social space only when you need a hand. Thanks for the comments, Kristen!

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

MARCH 10, 2010

Some of the sites I recommend for educational materials include: Free Sphinn : Sphinn is an Internet Marketing social news site. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

For starters, with even a conservative estimate of the man-hours involved, I am quite sure that the campaign cost most than the $20,000 it was intended to raise – and probably generated 10 to 100 times as much PR value. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Towards a More Social Organization : Chris Heuer says that we’re becoming more social, so start realizing the importance of this trend and evolve accordingly. How to Measure Social Media ROI for Business : Aaron Uhrmacher explains the factors you must consider to see if your social media campaign has had an impact.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 24, 2010

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. Andrew Sorcini Andrew Sorcini is also known as Mr. Baby Man and is Digg’s #1 User. He also founded Search Engine Watch.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

No, building your personal brand in social media does not count. In social media marketing, the assets are missing. Just because your wonderful piece of linkbait that drove 30,000 visitors to via Digg succeeded once (or maybe twice) doesn’t mean that you’re ready to go at having those clients alone. Much like SEO.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

Or give them full download rights to your new software product without restrictions. As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. You can do something else entirely.

Blogger 103

Blogger Yahoo Buy Twitter 103

Techipedia: Tamar Weinberg

APRIL 28, 2010

Well, if you know about how it works with agencies, you know that this stuff is campaign-based, and when the campaign ends, you really don’t belong as the page admin anymore. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Facebook 277

Facebook Issues MySpace Privacy 277