Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 143

Campaign Social Media Collaboration Apple 143

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities. Is Sentiment Making Brands Stupid?

Brands 275

Brands Repository Analysis Focus Group 275

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 211

Tools Social Media Lithium Sysomos 211

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 250

Class Campaign Klout Influencer 250

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 142

Campaign Social Media UGC Metrics 142

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? .”

Mobile 149

Mobile Team Retail Journal 149

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. Social can do both. 4) Sentiment Measurement – If your client thinks they can accurately measure how humans feel with an online tool, they are sadly mistaken and if you are propagating that myth, STOP!

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Mindjumpers

AUGUST 25, 2010

Additionally, it should give guidelines on maximising positive interactions whilst reducing any negative sentiment. It should offer insight into the language and tone to use within differing environments, i.e. Facebook vs Linked In. Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

Ignite Social Media

OCTOBER 2, 2023

Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 160

Data Facebook Reddit Social Networking 160

Oktopost

MARCH 10, 2022

For paid social, you might also include the amount of your ad spend to the above costs, as well as anything else you’re paying for (ad visuals, ad copy, etc.). Define clear goals to measure against your social networks. What do you want your social media campaigns to achieve? Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. The world of social has collided with the world of SEO , and the result is the ability for the Google+ community you form around your brand to amplify your content into Google Search. “Ghost town.”

Google 167

Google Adwords Marketing YouTube 167

The Realtime Report

FEBRUARY 12, 2017

Users mention that these dashboards help marketers determine if campaigns are successful early on and create the validation to show managers and directors that their social media efforts are working. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.

Analytics 107

Analytics Meeting Tools Sentiment 107

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale.

Strategy 124

Strategy Sentiment Marketing Patterns 124

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. Adidas ’ recent campaign is a brand safety success story. brand safety rate and a 99.9%

Reputation 139

Reputation Tools Brands How To 139

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 159

Compete Analytics Analysis Banking 159

Sprout Social

FEBRUARY 7, 2024

Use these insights to develop a counter-strategy, such as a new campaign, discount or innovative feature. Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. And there’s more.

Tools 114

Tools Sentiment Marketing Reputation 114

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. Since each network is unique, start by looking at content across each individual social network.

Analysis 145

Analysis Strategy Sentiment Comparison 145

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 114

Social Media Sentiment HootSuite Analysis 114

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 256

Social Media B2B Marketing SEO 256

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Sentiment 123

Sentiment Analysis Patterns Price 123

Oktopost

OCTOBER 7, 2024

High reach indicates that your brand message is getting in front of a broad audience, which is crucial for awareness campaigns. Sentiment Analysis: Understanding how your audience feels about your brand is crucial for maintaining a positive image.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

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Case Study Activities Study Campaign 79

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 130

Tools Tweetdeck Brands Sentiment 130

Kikolani

AUGUST 13, 2010

Social Media / Social Networking. 60 ways to increase your influence online – from the biggest names in social media and related industries. Top 5 goals for a successful social media campaign – what your campaign should be accomplishing. Tweet This! c89a7c395545430b85a4a07632ed3c5a.

Mashup 139

Mashup Resources WordPress Affiliate marketing 139

Sprout Social

JANUARY 3, 2022

This information can then be used to shape everything from campaign creative to new product development. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social.

Data 144

Data Social Media Sentiment Team 144

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for social listening. Or to get more Twitter followers ? SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 131

Brands Sentiment How To Analysis 131

Direct Marketing Observations

FEBRUARY 2, 2010

By this, I refer to the typical order of developing product, inserting the supply chain, managing distribution, creating point of sale campaigns and attracting consumers. There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on.

Social Media 131

Social Media Sentiment Research Process 131

Buffer Social

JANUARY 16, 2025

Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. Track media coverage across social media, news, blogs, and podcasts. Social media listening tools monitor social media conversations in major social networks. SparkToro’s benefits go beyond social listening.

Tools 106

Tools Sentiment Price Social Media Management 106

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 119

How To Sentiment Templates Template 119

Sprout Social

JANUARY 11, 2023

What is a social media dashboard? A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Example: sentiment). Example: CMO and R&D).

Template 139

Template Templates Social Media Brands 139