Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 94

Influencer Brands Collaboration Authentication 94

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.

Brands 101

Brands How To Sentiment Metrics 101

The Realtime Report

APRIL 16, 2024

Another recent example of not using AI responsibly is the accusation that Sports Illustrated posted articles by nonexistent authors. For example, AI can help generate topic ideas, outline articles, provide background research, or even suggest edits and improvements.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 96

Strategy Sentiment Patterns Marketing 96

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 90

Reputation Sentiment Analysis Notification 90

Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. Plus, keep reading for examples and templates to get started. Some examples of goals include: Identify the top three customer pain points. And, you can assign predicted emotions or sentiments to different stages of the journey. Why should brands use a customer journey map?

Examples 87

Examples Template Templates How To 87

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. Understanding customer sentiment. Making the link between sales enablement and marketing.

Data 111

Data Marketing How To Collaboration 111

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

MAY 31, 2023

For example, I’m working on the city’s annual Pride Month campaign. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state.

Sentiment 114

Sentiment Press Release Analysis Team 114

Keyhole.co

DECEMBER 15, 2023

Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation. It helps with collaboration and integrates seamlessly with other applications. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

NOVEMBER 21, 2023

For example, you might anticipate a new product launch or business merger before it actually happens. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.

Sentiment 89

Sentiment Metrics Analysis Trends 89

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 79

Software Tools Knowledge Base Hubspot 79

Sprout Social

MARCH 5, 2024

To ease collaboration with each of the business lines they serve, Dan created a presentation within his first few months at Nelnet that explains the breadth of the social team’s capabilities and the different skills they can offer each business. Every brand or business line has their own objectives and audiences.

Resources 96

Resources Telecommunications Collaboration Project 96

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. Sure, LEGO is a prime playground catering to the entertainment and education of children.

Construction 52

Construction Social Media Strategy Collaboration 52

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. You can view metrics like positive sentiment and total engagement.

Metrics 92

Metrics Influencer Marketing Survey 92

Koka Sexton

AUGUST 10, 2023

For example, teams can use analytics to understand customer preferences and behaviors, enabling them to create more targeted sales strategies that resonate with customers. For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Encourage collaboration Make collecting and analyzing voice of customer data a team effort. Repeat and measure over time This is not a one-and-done exercise.

Data 145

Data Repository Team Process 145

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Keyhole.co

FEBRUARY 8, 2024

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. The higher the ROI, the more successful your collaboration. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite. It requires accurate targeting and streamlined efforts. month, $20/month, and $36.55/month.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JANUARY 21, 2021

Another prime example is marketing during a recession. Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Once you have a big-picture understanding of sentiment, it’s time to dig into specific conversations. Did they land?

Sentiment 128

Sentiment How To Marketing Analysis 128

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. For example, Simpli.fi They are also your best evangelizers and key to building your employer brand.

Analytics 82

Analytics Conversation Brands Sentiment 82

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 97

Social Media Survey Study Collaboration 97

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing 123

Marketing How To Sample Samples 123

Keyhole.co

APRIL 25, 2023

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. For example, you could have fewer followers due to having a newer account, but you could be gaining traction much faster than they are. Remember, building a following takes time and effort.

Instagram 52

Instagram How To Collaboration Hashtag 52

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams. That’s their job.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

MAY 24, 2022

Paid media examples. Owned media examples. Earned media examples. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Take Bissell’s Little Green Machine for example. For example, there are dozens of social media metrics you can track.

Sentiment 91

Sentiment Metrics Hashtag Review 91

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Combine positive brand sentiment with high brand recognition and you get fans. For example, check out how Hinge has their Twitter profile set up. Collaborate with other brands.

Strategy 125

Strategy Brands Hubspot Survey 125

Buffer Social

MARCH 22, 2023

For example, when it came to my article on LinkedIn analytics , I used AI to help with the order of the post as well as some of the main points in each section. Similarly, when I used it for my article on Instagrams collab posts feature , the AI kept confusing the feature with the actual act of collaboration.

Tools 99

Tools Content Collaboration Sentiment 99

Keyhole.co

MAY 3, 2023

For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target. For example, say your brand uses both #HashtagA and #HashtagB, and each is getting equal reach. For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Lack of sentiment analysis or hashtag tracking features. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . The team at Indiana University , for example, relied on Sprout’s Social Listening tool to provide the university’s leadership with actionable advice during a campus crisis.

Skills 121

Skills Sentiment Team Press Release 121

agora pulse

NOVEMBER 10, 2020

Example of Agorapulse, a social media analytics tool. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Another example of a social media analytics tool. Example of a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. The problem?

Campaign 119

Campaign Social Media Tools Hubspot 119