Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. Is the influencer partnership driving more brand mentions and positive sentiment online? Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw. tangleteezer ?

Brands 101

Brands How To Sentiment Metrics 101

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. And now, Trello frequently collaborates with her to create content for their brand channels too.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing. This report looks at the current tools used by GTM teams.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although we might think of “monitoring” as a passive process, it’s honestly anything but. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 90

Reputation Sentiment Analysis Notification 90

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MAY 5, 2021

That’s because the average sales process is more complex than ever. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Understanding customer sentiment. Collaboration shouldn’t be treated as a free-for-all. Communication.

Data 111

Data Marketing How To Collaboration 111

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. For handling these multidimensional elements, manual processes aren’t feasible. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 85

Team Tools Marketing Hubspot 85

Keyhole.co

FEBRUARY 8, 2024

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. The higher the ROI, the more successful your collaboration. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. This is especially true in the world today when social distancing has driven many business processes and communications to social media.

Policies 146

Policies Social Media Guidelines Sentiment 146

Koka Sexton

AUGUST 10, 2023

For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service. Leveraging technology: Technology can be used to automate processes, streamline operations, and improve customer experience. This can help to ensure that sales targets and quotas are met. .

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 114

Sentiment Press Release Analysis Team 114

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. Sure, LEGO is a prime playground catering to the entertainment and education of children.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. The tool also supports team collaboration so you can easily share these insights with stakeholders.

Sentiment 89

Sentiment Metrics Analysis Trends 89

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 79

Software Tools Knowledge Base Hubspot 79

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 92

Metrics Influencer Marketing Survey 92

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 82

Analytics Conversation Brands Sentiment 82

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . that refinement process can be labor intensive. . Social listening for brand sentiment. Social listening for audience insights.

Skills 121

Skills Sentiment Team Press Release 121

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

Template 135

Template Templates Social Media Tips 135

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Buffer Social

MARCH 22, 2023

The hope was that by doing so, I could speed up my writing process. Similarly, when I used it for my article on Instagrams collab posts feature , the AI kept confusing the feature with the actual act of collaboration. So, despite my initial resistance, I went ahead and used AI when outlining and drafting blog posts.

Tools 99

Tools Content Collaboration Sentiment 99

Sprout Social

NOVEMBER 2, 2023

Maybe some processes are repetitive, or some solutions cause more friction. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision. These offer qualitative insights into the buying process. Set your goals What do you want to get out of this process?

Examples 96

Examples Template Templates How To 96

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Bringing the marketing automation process into your team How does marketing automation work? Automation also breaks down silos and smooths out collaboration within your team, and beyond.

Team 102

Team Hubspot Marketing SMS 102

Sprout Social

MAY 24, 2022

When used creatively, it can transform your entire process. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience.

Sentiment 91

Sentiment Metrics Hashtag Review 91

Sprout Social

MARCH 30, 2023

In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences. At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering.

Software 111

Software Training Energy Team 111

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Collaborate with other brands. That is the power of brand awareness. Fans beget more fans. How to measure brand awareness.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. Did the same sentiment come up often? — G2 (@G2dotcom) February 3, 2020.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. Brand24’s media monitoring features include sentiment analysis and instant notifications for all of your social mentions.

Campaign 119

Campaign Social Media Tools Hubspot 119

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. The dashboard and collaboration features are a breeze to use. You can fine-tune your content discovery process according to your preferences and objectives. Reputation management. Easy scheduling capabilities.

Curation 89

Curation Social Media Management Tools Social Media 89

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Analyze consumer sentiment and brand health. Key features. Key features.

Influencer 107

Influencer Tools Marketing Software 107

Keyhole.co

MAY 3, 2023

Over time, you can test and repeat this process to narrow down your campaigns to be most effective for the exact customer you want. For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

SEPTEMBER 18, 2023

Getting teams to collaborate and find synergies between different channels can save money. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 123

Marketing How To Sample Samples 123

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

JUNE 19, 2023

Lead scoring is a practice for marketers and sales teams to collaborate on, since both teams offer invaluable insight into identifying and recognizing the best leads. Social listening is the process of gathering up those insights as and when they occur. Social media is overflowing with market insights.

Social Media 62

Social Media Strategy B2B Collaboration 62

Keyhole.co

SEPTEMBER 12, 2023

With manual processes, it’s impossible to keep track of every time a customer mentions you. It will eliminate your stress by automating the whole process and ensuring timely content publishing. You can organize and contextualize the content curation process with just a few clicks.

Tools 52

Tools Social Media Curata Price 52