Direct Marketing Observations
JANUARY 19, 2010
One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. Where to Start?
Sprout Social
DECEMBER 6, 2023
Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). For B2B brands, influencer marketing humanizes the appeal of your tool or solution.
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Sprout Social
MARCH 19, 2020
Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart.
Convince & Convert
FEBRUARY 12, 2012
The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Group participation.
Convince & Convert
MAY 4, 2010
On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.
Proactive Report
FEBRUARY 7, 2016
I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? A community of fans has value – they can serve other fans, but you have to quantify that support in $ terms.
Convince & Convert
MARCH 22, 2012
It’s a small group of people, right? They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? Very little.
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