Oktopost

MAY 20, 2024

Engagement metrics, such as “likes” and “comments” or even sharing our posts, give us a peek into how our audience is connecting with our content on the social media platform itself. On the flip side, traffic metrics, such as number of visitors and clicks to the website, show us the actions people are taking in response to our posts.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 196

Metrics Marketing Class ROI 196

Keyhole.co

FEBRUARY 3, 2023

So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. This blog will reveal the top social media metrics that can help you make data-driven decisions. Track your Instagram account with Keyhole Top must-track Instagram metrics Hold on a bit!

Metrics 52

Metrics Analytics Instagram Hashtag 52

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 105

Metrics Social Media Analytics Report 105

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

Examples 113

Examples Social Media Sentiment Influencer 113

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 102

Process Sentiment Analysis Applications 102

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area.

Social Media 101

Social Media Sentiment Loyalty Microsoft 101

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. Define the metrics How do you know what success looks like? Tracking metrics enables you to adjust your social media strategy to increase audience engagement.

Engagement 97

Engagement Tips Loyalty Metrics 97

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Hootsuite

FEBRUARY 7, 2024

You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. The reporting includes important hashtag demographics like engagement, sentiment, demographics, and reach. Important hashtag metrics Trending hashtags: This metric identifies hot hashtags that are trending right now.

Hashtag 92

Hashtag Analytics Tools HootSuite 92

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Maybe you can provide the solution.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 111

Patterns Sentiment Analysis Proposal 111

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Looks quite overwhelming, doesn’t it?

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

MAY 9, 2024

You’ll see metrics like impressions, clicks, and engagement. Engagement, on the other hand, is the most telling metric – it indicates whether the hashtag is attracting conversation and genuine interest in content related to that topic. They offer far more nuanced metrics than simply impressions and clicks.

Hashtag 52

Hashtag LinkedIn How To Analytics 52

Keyhole.co

JANUARY 16, 2024

Today, Social Media Listening tools like Keyhole let you gather vital metrics such as how often your brand or your competitors are mentioned. Sentiment benchmarking Exploring customer sentiment allows for a comparative analysis of how the audience feels about your brand versus others. How does sentiment benchmarking work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. Listening to stakeholder communities is an important piece too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JULY 23, 2020

They will recover eventually and trying to hit your metrics goal shouldn’t be a priority in times of crises. Do you have social data or feedback from your community to justify going quiet for a few days? And audience sentiment will play a huge role in determining when the time is right to go back to posting as usual.

Social Media 145

Social Media Brands Sentiment How To 145

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Relevant hashtags. Talkwalker. Reputology.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

APRIL 12, 2023

Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Using hashtags relevant to your content, you can reach people interested in the same topics, hobbies, or communities as you. What Instagram hashtag analytics metrics should you measure?

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. Conversion. Conversions are key within that bracket.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 102

Project Analysis Hashtag Sentiment 102

Sprout Social

JUNE 1, 2021

Renewal calls offer agencies a chance to educate clients on how social impacts key metrics across their business. Even if the ‘gift’ you’re offering is for all clients, make your clients feel like they are part of your business community and vice versa.”. Awareness and engagement metrics align with several social media goals.

Sentiment 83

Sentiment Proposal How To Metrics 83

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

Social Media 106

Social Media Sentiment Survey Marketing 106

Ignite Social Media

MARCH 15, 2018

First start by pulling year over year metrics. Pro Tip: If you’re metrics are steady, this would be a great time to test new tactics like making more videos, or telling a story on IG! ). If your metrics are either higher or lower than your baseline, dig into the specifics! Evaluate Community First Insights.

Report 101

Report Social Media Metrics Sentiment 101

Sprout Social

OCTOBER 12, 2020

To ensure your awareness efforts are working, keep track of metrics like follower count, impressions, and organic brand mentions. Impressions can help you understand your brand’s reach while organic mentions paint a better picture of audience sentiment and depth of brand recognition. Lastly, don’t forget to track engagement per post.

Content 140

Content Metrics UGC Conversation 140

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. @shonali A3: A common hurdle everybody faces at some point is budget!! Silver lining–Can produce creativity!

Research 183

Research Sentiment Banking Upcoming 183

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

FEBRUARY 13, 2023

In addition, a larger community of customers will offer you an enthusiastic crowd. Focus on your metrics Do you have any idea of what metrics mean? What are the types of metrics you might come across? Metrics are the factors that will keep your strategy data-driven. So metrics are essential. Keep reading!

Social Media 52

Social Media Strategy Marketing Metrics 52

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 141

Strategy Metrics Hubspot Retail 141