Waxing UnLyrical

JANUARY 24, 2013

It is surely becoming part of your daily PR research function. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. So, what is big data ?

Data 250

Data Sysomos Sentiment Analytics 250

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. How to do Facebook Marketing Research. Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

Waxing UnLyrical

JUNE 21, 2017

” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. There’s no such thing as perfect research, so there’s no such thing as perfect PR measurement IMO #measurepr. Best PR, comms grow from target audience.

Research 205

Research Banking Sentiment Upcoming 205

Sherrilynne Starkie

FEBRUARY 13, 2018

Research is a key part of developing a strategy and keeping a program on track. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” These tools can help you find out. 1) Socialbakers. 2) Netvibes.

Social Media 213

Social Media Tools Netvibes Samples 213

Techipedia: Tamar Weinberg

MAY 18, 2010

Social media gives businesses on small budgets the ability to find out what people are saying about them (and others) in their industry, without paying large sums on market research. Through social media, you can find out what online communities your existing customers belong to. Does your brand need a makeover? David, Spot-on opinion.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Oktopost

OCTOBER 7, 2024

Users come to LinkedIn expecting professional perspectives, well-researched articles, and data-backed posts, making it easier for brands to position themselves as experts in their fields. Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Pam Moore

JULY 29, 2024

Need to research target markets, buyer personas, and competition. Conduct surveys, research, and engage with your audience to stay relevant. Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Market Research, SEO and Feedback: 25. Need to refresh the brand.

Team 133

Team Social Media Brands Tips 133

Social Media Strategies Summit

FEBRUARY 8, 2023

Start with important holidays, awareness dates, and founder’s days, then add more evergreen topics — campus life, research, and academic profiles. But you’ll only enjoy those benefits through true , authentic community management. DO – Adjust your approach based on sentiment. There’s usually something else.”

Social Media 204

Social Media Google Tips Template 204

Sprout Social

JUNE 17, 2024

Reddit is more than just a social platform—it’s community forum meets social media. All you need to do is access those insights through Reddit social listening and contribute authentically to the community a subreddit has fostered to grow your brand. You won’t find paid influencers here.

Reddit 136

Reddit Strategy Sentiment Authentication 136

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 129

Sentiment Banking Patterns Hotels 129

Convince & Convert

OCTOBER 30, 2017

A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations. A social media following can't thrive without a strong community as its foundation. Do you want to improve brand sentiment?

Brands 194

Brands Sentiment Influencer Conversation 194

Webbiquity SMM

FEBRUARY 4, 2013

. • “(Metrics should also) include brand awareness, Web site traffic, and thought leadership, but be sure that all of those goals are combined with real, hard numbers, such as leads, conversions, sales, and profit—not just soft feel-good measurements, such as impressions, clicks, sentiment, likes, follows, fan, or plusses.

Review 190

Review Marketing Metrics Meeting 190

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. These areas often require hours that could’ve been better spent engaging with the community and planning social media strategies. But there’s much more to the job description.

Social Media 134

Social Media Social Media Management Sentiment Collaboration 134

agora pulse

NOVEMBER 10, 2020

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Doing so can build community and brand awareness.

Examples 136

Examples Social Media Sentiment Influencer 136

Convince & Convert

AUGUST 29, 2024

In fact, it’s the second most visited website globally, boasting over two billion logged-in monthly users who actively seek information, entertainment, and community. Take it as your long-term marketing strategy to connect with the right audience , build a community, and drive meaningful business results.

YouTube 138

YouTube B2B Reputation Video 138

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. This is where it gets interesting. How First, in terms of “how,&# they listen. They listen a LOT. Then they plan. – and 14.9%

Creative Commons 219

Creative Commons Case Study Travel Flickr 219

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Track customer sentiment. That’s where sentiment analysis can help you. Guest post by Mehdi Hussen.

Sentiment 147

Sentiment How To Analysis Trends 147

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversation 118

Conversation Sentiment B2B Module 118

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Send Help … Please.

Survey 203

Survey Industry Newsletter Press Release 203

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As a result, a lingering question emerges on how much spikes in social media activity represent normal sentiment of interested individuals vs. manipulated sentiment of a few that is then spread around virally, possibly taking a life of its own. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Hootsuite

NOVEMBER 4, 2024

This kind of alignment is critical for building ongoing brand loyalty, community, and trust. But you do need to know which ones they use for product discovery and brand research. Combine these with sentiment analysis to identify areas of audience concern. You don’t need to reach them on all seven.

Analysis 85

Analysis Social Media HootSuite Sentiment 85

Sprout Social

JULY 23, 2020

Do you have social data or feedback from your community to justify going quiet for a few days? And audience sentiment will play a huge role in determining when the time is right to go back to posting as usual. To test the waters, we began by posting objective research stories at half of our normal posting frequency over three days.

Social Media 145

Social Media Brands Sentiment How To 145

Bill Hartzer

MAY 26, 2010

Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media. The tools provided by Sentiment Metrics enables customers and clients alike the ability to measure, and monitor the different aspects of social media while gaining valuable intel about the buying public.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

JANUARY 21, 2014

The study is called “ The structural virality of online diffusion ,” a team effort by Microsoft Research and Stanford University, led by Sharad Goel. More importantly, the team of researchers didn’t find a single example of a “supercritical diffusion process.” And these guys aren’t amateurs. .”

Study 167

Study Social Media Forums Case Study 167

Socialized

SEPTEMBER 19, 2009

A survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 105

Examples Strategy HootSuite Sentiment 105

agora pulse

JANUARY 30, 2020

A YouTube channel can be used to build brand loyalty and its own community (subscribers), giving you yet another platform to get heard from. Niche questions research will get you started: Are there questions that may be answered in a video format? Research and monitor your branded search queries. In Conclusion.

YouTube 153

YouTube Screencast Findability Sentiment 153

Buffer Social

JANUARY 16, 2025

Organize and present research using high-res images or export as CSV. Analyze sentiment of brand mentions. Monitor mentions and detect negative sentiments. For instance, you don’t need to invest in a social listening tool monitoring that tracks news sites if most of your buyers express their sentiments on social media.

Tools 106

Tools Sentiment Price Social Media Management 106

agora pulse

JUNE 13, 2020

Keyhole’s real-time hashtag monitoring dashboard shows how many people posted with your hashtag along with engagements and sentiment: Another awesome component of Keyhole is its ability to track the most influential people engaging with your keywords. You can then reach out to them to promote your content and increase your brand’s reach.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 135

Patterns Sentiment Analysis Proposal 135

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

Reputation 113

Reputation Brands Sentiment Survey 113

Hootsuite

OCTOBER 20, 2020

However, while 75% of organizations surveyed focus on connecting with customers, mature organizations are almost twice as likely to also connect with communities, employees, and partners on social media. Fraud risks discovered via customer services, sales, or on social media are communicated. How are they doing this?

HootSuite 125

HootSuite Banking Survey Sentiment 125